Because your Career Planning is unique, the Walton College Career Center wants to get acquainted with you as soon as you enter the University of Arkansas. There is no charge to you for services provided in our Career Center. To respect your busy schedule, we ask that you make an appointment to visit with Career Center staff. However, we are happy to assist you when you "walk in" with a question or request for information. We look forward to working with you. Contact us today with a question or to schedule an appointment.
Majors | Career Profiles | Personality | Skills | Your Brand
The Sam M. Walton College of Business offers two degree programs. While very similar, the two degrees have slight differences that make them unique. The Bachelor of Science in Business Administration is intended for students who have a particular interest in a specific field of business and who wish to focus most of their time in one particular area. The Bachelor of Science in International Business allows students to select a particular field of business, but also incorporates emphases in foreign language and global economics. Regardless of which degree plan is selected, students may choose from a broad variety of majors and concentrations.
- What majors are offered at the Walton College?
Review the degrees and majors offered here.
- What can I do with a business major?
Learn about the careers and industries for different majors here.
Review the Department of Labor's information detailing various careers here.
- How do I pick a major?
Take an online personality test to help identify your skills and career interests here.
- Account Management
- Asset Management
- Brand Management
- Business Development
- Corporate Finance
- Editorial and Writing
- General Management
- Human Resources
- Information Technology
- Investment Banking
- Management Consulting
- Manufacturing and Production
- Medicine and Health
- Performing Arts
- Project Management
- Psychology and Counseling
- Public Relations
- Real Estate
- Securities Sales and Trading
- Social Work
- Supply Chain Management
- Visual Arts
- Web Design
- Web Development
Understanding your personality and identifying your skills and interests will enable you to make informed choices regarding a major and future career opportunities. As a Walton College student, you have access to an online personality test, TypeFocus, to learn about your personality type and what it means to you.
The TypeFocus Personality Profile is similar to the Myers-Briggs Type Indicator and estimates one's personality type using the preference pairs: Extravert/Introvert; Sensing/Intuition; Thinking/Feeling; Judgment/Perception. Results of the personality profile are incorporated into personalized reports, offering insight into self-awareness to promote wise decisions about important topics: What career choices fit with my personality? How can I get along with people better? What are my learning style strengths?
Get started now!
When it comes to a job seeker's skills/qualities, employers are looking for team players who can solve problems, organize their work, and communicate effectively, according to employers who responded to NACE's Job Outlook 2014 survey. (see figure 1)
How can you demonstrate that you have these qualities? Here are some things you can do during your college years to meet these demands:
- Join extracurricular activities. Being an active member of a club or an intramural sports team, organizing a volunteer project, or taking part in group tasks, will help you earn that top quality spot, "ability to work in a team structure." Participating in extracurricular activities while maintaining a high GPA will demonstrate that you have the "ability to plan, organize, and prioritize work."
- Keep your GPA high. Good grades show that you have a solid knowledge base—"technical knowledge related to the job"—and demonstrates a strong work ethic.
- Find an internship. Another way to demonstrate your knowledge of the job is to have done an internship or two in your field. You'll have taken an opportunity to look at your future career close up while getting hands-on experience with any potential job. Your internship can put your "foot in the door" to a job opportunity with many employers and help you build a network of professionals in your field.
- Make a date with the Career Center. The career center staff can help you go a long way in preparation for selling yourself to future employers. In addition to helping you choose a major and career direction, a career counselor can help you find internships, perfect your cover letter and resume, and develop your interviewing skills. Good interview skills will help you show a potential employer know that you can "verbally communicate" with people inside and outside the organization.
Source: Job Outlook 2014, National Association of Colleges and Employers
The Brand "You": Think of all of the products you know and connect with immediately just by seeing a logo...the swoosh, a golden arch, an apple with a bite out of it...brands from McDonald's to Apple have all claimed headspace, almost burned in impressions in the minds of their potential customers, so why can't you? You absolutely can, by establishing a personal brand that allows you to differentiate and position yourself from the competition. In this case, your audience is the hiring managers and recruiters that deal with thousands of resumes each day. Job searching is hypercompetitive; your goal is to stand out and underscore the unique value you can bring to a company by developing your own personal brand. Your personal brand can be defined as your total professional package as viewed by your audience.
Key Brand Elements:
- Personal Appearance - Including clothing, hygiene and attractiveness down to the finest detail – think complete professional image.
- Personality - Your values, goals, identity and behavior – intangibles that underscore your drive and motivations.
- Your Core Competencies - These are cognitive, business, communication and technical skills that enable you to perform your job responsibilities – think academic skills, class and work experiences; think real world abilities built in either classes or on the job.
- The Differentiator - Offering a unique value proposition or benefit to your target audience – match competencies you have with competencies needed for the job in which you are interested.
- As you construct the brand "you", develop each of these important elements. Remember, you must weave your brand and the elements that make up the brand "you" into the stories you tell during the interview process. Just the process of considering the key branding elements will help you prepare for those all-important behavioral interview questions to come.
Growing Your Brand: Personal Branding is an ongoing development that exists throughout an entire career; this is a never ending process that is blended directly with an ongoing sense of self-awareness. As your experiences, competencies, and physical and emotional attributes grow, your brand will enhance, much like in a product lifecycle. Creating, maintaining and evolving your brand will help you positively communicate your unique message.
Treat yourself as the product and sell it!