Master of Science in Marketing
The Sam M. Walton College of Business Master of Science in Marketing is designed to provide professional preparation for recent graduates and early-career professionals who want to receive advanced, specialized training in marketing. The degree is grounded in an understanding of the increasing complexity and breadth of the marketing discipline.
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Program Overview
The Master of Science in Marketing degree is designed to foster customer-focused innovation and decision making. Students will understand the challenges faced by competing organizations in an invironment altered by changes in consumere behavior, technology, and globalization. Students will also gain applied understanding of standard and advanced analytical techniques used to transform customer and competition data into actionable business intelligence.
Master of Science in Marketing (Part-time)
The Walton College also provides an opportunity for professionals in the workplace to complete the program by taking 6 hours per semester for 5 semesters. For the MS MKTG (part time), approval of the MS MKTG program director is required to enroll in more than six hours per semester.
Courses and Program Schedule
To obtain the Master of Science in Marketing degree, students must complete the following 30 hours of coursework.
Marketing Core Courses 15 credit hours |
Electives* 15 credit hours |
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*Students must choose a minimum of three Marketing electives. Other elective courses may be approved by the MS MKTG director.