Master of Science in Marketing
The Sam M. Walton College of Business Master of Science in Marketing is designed to provide professional preparation for recent graduates and early-career professionals who want to receive advanced, specialized training in marketing. The degree is grounded in an understanding of the increasing complexity and breadth of the marketing discipline.
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Program Overview
The Master of Science in Marketing degree is designed to foster customer-focused innovation and decision making. Students will understand the challenges faced by competing organizations in an invironment altered by changes in consumere behavior, technology, and globalization. Students will also gain applied understanding of standard and advanced analytical techniques used to transform customer and competition data into actionable business intelligence.
Master of Science in Marketing
Program Length: 1 year
Program Start Date: Fall
Application deadline:
April 15
Curriculum Overview
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Admissions Information
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Required Test: GMAT or GRE
Program Cost
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Master of Science in Marketing (Part-time)
The Walton College also provides an opportunity for professionals in the workplace to complete the program by taking 6 hours per semester for 5 semesters. For the MS MKTG (part time), approval of the MS MKTG program director is required to enroll in more than six hours per semester.
Courses and Program Schedule
To obtain the Master of Science in Marketing degree, students must complete the following 30 hours of coursework.
| Marketing Core Courses 15 credit hours |
| Electives* 15 credit hours |
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*Students must choose a minimum of three Marketing electives. Other elective courses may be approved by the MS MKTG director.
New & Noteworthy
Walton College Names Toms Director of Marketing and Communications
Walton College has named Jerra Nalley Toms the director of marketing and communications effective Sept. 23. Toms will create the college’s strategic marketing plans and oversee its implementation.
Full Circle: Manny Mejia
Eleven MBA students developed a mentorship service project at Springdale (Arkansas) High School. For one student, this project takes him back to his alma mater and leads him to reflect on the importance of volunteerism.
Student Startup Teams Take First Place at Arkansas Governor’s Cup
Nivera Solutions, a graduate student startup at the University of Arkansas including students from the Walton College and the College of Engineering , won the high growth/technology division Thursday at the 21st annual Governor’s Cup.
