University of Arkansas

Walton College

The Sam M. Walton College of Business

Master of Science in Marketing

The Sam M. Walton College of Business Master of Science in Marketing (MS MKTG) is designed is for early-career professionals who want to receive advanced, specialized training in marketing.

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Program Overview

The Master of Science in Marketing degree is grounded in an understanding of the increasing complexity and breadth of the marketing and consumer behavior disciplines. Effective marketing decision making necessitates cross-functional expertise. Therefore, students will choose among three areas of emphasis to complement their marketing courses: business analytics, supply chain management or strategy.

 

MS in Marketing

Master of Science in Marketing

Program Length: 1 year

Program Start Date: Fall

Application deadline:
April 15

Curriculum Overview
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Admissions Information
View Info and Requirements

Required Test: GMAT or GRE

Program Cost
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Master of Science in Marketing (Part-time)

The Walton College also provides an opportunity for professionals in the workplace to complete the program by taking 6 hours per semester for 5 semesters. For the MS MKTG (part time), approval of the MS MKTG program director is required to enroll in more than six hours per semester.


 

Courses and Program Schedule

To obtain the Master of Science in Marketing degree, students must complete the following 30 hours of coursework.

Marketing Core Courses 21 credit hours
Choose one of the following:
 

ISYS 5213 or ISYS 5103 that is taken for the Supply Chain Management core will not count towards the nine hours required for the following concentrations: Business Analytics, Enterprise Resource Planning, or Blockchain Enterprise Systems.

In addition to the marketing core courses, choose three courses
within one of the following specializations:
Business Analytics*, Strategy, or Supply Chain Management. 9 credit hours

 

 

 

*Students who complete ISYS 5103 and the nine (9) hour business analytics specialization will be eligible for the Enterprise Systems Graduate Certificate; business analytics track. ISYS 5103 or ISYS 5213 that is taken as part of the marketing core will not count toward the nine hours required for the business analytics specialization.

 

 


 

Admissions Requirements and Prerequisites

The Master of Science in Marketing (MS MKTG) program is open to students who have earned a bachelor’s degree from an accredited institution and who can present evidence of their ability to do graduate-level work. “Evidence of ability” means superior grade-point average, an acceptable test score on the Graduate Management Admissions Test (GMAT) or Graduate Record Exam (GRE), and recommendations with respect to ability for successful pursuit of graduate-level work. International applicants and residents must submit an acceptable TOEFL or IELTS score, or complete the Intensive English Language Program (through Spring International Language Center) and receive an English proficiency recommendation for admission. Other admissions criteria may be considered on a case-by-case basis.

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Marketing professionals

 


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Walton College Names Toms Director of Marketing and Communications

Walton College Names Toms Director of Marketing and Communications

Walton College has named Jerra Nalley Toms the director of marketing and communications effective Sept. 23. Toms will create the college’s strategic marketing plans and oversee its implementation.

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Full Circle:  Manny Mejia

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Eleven MBA students developed a mentorship service project at Springdale (Arkansas) High School. For one student, this project takes him back to his alma mater and leads him to reflect on the importance of volunteerism.

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Student Startup Teams Take First Place at Arkansas Governor’s Cup

Student Startup Teams Take First Place at Arkansas Governor’s Cup

Nivera Solutions, a graduate student startup at the University of Arkansas including students from the Walton College and the College of Engineering ,  won the high growth/technology division Thursday at the 21st annual Governor’s Cup.

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