Can Smiley Face Emojis Really Replace Smiling Faces?Do emojis really matter in marketing? In certain instances, emojis can influence purchase decisions and create connections with receptive consumersCan Smiley Face Emojis Really Replace Smiling Faces?Leah Warfield Smith, Randall L. Rose, Jeff Wright09/08/2021Jeff L. WrightLeah Smithmarketingresearch