Counting Calories: How Effective is Menu Calorie Labeling?Ever bought a meal despite knowing it's unhealthy? Scot Burton, colleagues examine why we ignore calorie information and choose unhealthy, high-calorie meals.Counting Calories: How Effective is Menu Calorie Labeling?Scot Burton, Michael Adkison09/17/2021Scot Burtonconsumer behaviormichael adkisonresearch