<?xml version="1.0" encoding="UTF-8"?><item href="/insights/posts/how_ceo_language_can_amplify_or_cushion_earnings_surprises.php" dsn="blogs"><featured/><title>How CEO Language Can Amplify or Cushion Earnings Surprises</title><description>This research suggests that the language CEOs use to frame growth and risk priorities can influence how investors respond to earnings surprises, highlighting executive communication as a strategic factor in capital markets outcomes.</description><pubDate>03/24/2026</pubDate><image><img src="https://walton.uark.edu/insights/posts/images/ceomessaging_913x485_72dpi.jpg" alt="A businessman in a suit stands at a conference table, using a megaphone, with stock charts and data visuals in the background, symbolizing communication of financial concepts."/></image><author>Joel Andrus</author><tags><tag>finance</tag><tag>leadership</tag><tag>research</tag></tags></item>