<?xml version="1.0" encoding="UTF-8"?><item href="/insights/posts/one-size-fits-none-why-public-health-messaging-must-be-tailored.php" dsn="blogs"><featured/><title>One Size Fits None: Why Public Health Messaging Must Be Tailored</title><description>New research explores how social and legacy media shaped public discourse of COVID-19 protective behaviors, influencing risk judgments and health decisions.</description><pubDate>09/16/2025</pubDate><image><img src="https://walton.uark.edu/insights/posts/images/publichealthmessaging.jpg" alt="doctor uses tablet to send messages"/></image><author>Alyssa Riley; Shaila Miranda</author><tags><tag>isys</tag><tag>research</tag></tags></item>