The Simple Pricing Shift That Drives More SalesThis research shows that presenting prices as dollars per unit increases price sensitivity and promotion effectiveness, highlighting how small changes in price framing can significantly influence consumer decisions.05/12/2026A hand reaches for red-orange boxes priced at $4 each on a shelf. Nearby, blue-green boxes are priced at 5 for $20. The image suggests a choice or decision.Daniel Villanovaconsumer behaviorresearchtopfeatured