Understanding Short-Term Shock and Long-Term Recovery After Data Breaches

Understanding Short-Term Shock and Long-Term Recovery After Data BreachesHow does a data breach affect the victims' trust, attitudes, and behavioral intentions? This study takes a look at how individuals react over time and what industry professionals can expect after a data breach.02/17/2026 An abstract graphic of blue locked padlocks surrounding a larger red padlock with a broken handle, symbolizing a data breach.

An abstract graphic of blue locked padlocks surrounding a larger red padlock with a broken handle, symbolizing a data breach.

Rajiv Sabherwalconsumer behaviorresearch