What Happens When a Salesperson Overestimates a Customer’s Trust?

What Happens When a Salesperson Overestimates a Customer’s Trust?Overestimating levels of trust creates negative consequences for salespeople and customers; new research provides tips on out how to neutralize them. Chain breaking and a sunset in the background

Chain breaking and a sunset in the background

Hiba Tahir, Sarah Browning, and Judith Anne Garretson Folse 10/03/2023marketingresearch