What Retailers Should Know Before Choosing an Online Sales Format

What Retailers Should Know Before Choosing an Online Sales FormatThis research examines how two online retail formats—agency selling and reselling—are associated with product-level sales performance, which can help retail executives decide which of their products to market in each format.03/10/2026 Image showing a variety of consumer electronics and accessories, including headphones, a smartwatch, and a camera, displayed in the foreground. In the background, two digital storefronts with shopping-related icons symbolize online and physical shopping experiences.

Image showing a variety of consumer electronics and accessories, including headphones, a smartwatch, and a camera, displayed in the foreground. In the background, two digital storefronts with shopping-related icons symbolize online and physical shopping experiences.

Valerie Goodconsumer behaviormarketingresearch