Why Do Some Social Media Posts Go Viral While Others Don’t?

Why Do Some Social Media Posts Go Viral While Others Don’t?Content goes viral not because of what brands say, but because of how it makes audiences feel, with humor and emotional impact driving the most sharing.06/02/2026 Illustration of a collection of social media posts connected by a network of users and their reactions.

Illustration of a collection of social media posts connected by a network of users and their reactions.

Jeff Mullins and Patrick A. Stewartisysresearchtopfeatured