Learning from the Past to Manage Future Crises
The pandemic is global, and our efforts to mitigate its effects must also be global. Find out how marketing, retail, and other sectors can act effectively.
March 15, 2022 | By Emilija Sarma, Scot Burton
The High Cost of Low Income
As Gauri, Jindal, and Ma write, closing these gaps and easing these burdens will not only “benefit brands and retailers by lifting overall sales but deliver greater good as well.”
January 7, 2022 | By Ryan Sheets, Dinesh Gauri
How Firms Can Make the Most Out of Consumer Data
There is more to data than passively collecting bytes and bits. Learn what steps can be taken to ensure that it works to the greatest benefit of the company.
December 3, 2021 | By Lucas Cuni-Mertz, Jialie Chen
How Technology Is Reshaping Retail Marketing
The companies that successfully reduce fiction for customers and enhance their shopping experience will roll forward into the future.
April 2, 2021 | By Dinesh Gauri
Customer-Centric Focus in the Evolution of Retail Formats: Win by Reducing Friction and Enhancing Customer Experience
The companies that successfully reduce fiction for customers and enhance their shopping experience will roll forward into the future.
January 29, 2021 | By Dinesh Gauri
The Hypercompetitive World of Omnichannel Retail
The brands that best use technology to serve their customers’ needs are the brands that will thrive.
November 6, 2020 | By Dinesh Gauri
Understanding Omni-Channel Strategy in the Digital Age
The better you understand how your customers value physical storefronts, the better you can predict the churn rate that will accompany a potential store closure.
January 23, 2020 | By Ryan Sheets, Gonca Soysal, Alejandro Zetner, Eric Zheng
How Smart Technology Is Reshaping Retail
While smart rooms are still somewhat rare in 2019, companies such as Nordstrom and Ralph Lauren have been experimenting with RFID equipped fitting rooms for four or more years now.
January 22, 2020 | By Jeff L. Wright, Amaradri Mukherjee, Ronn J. Smith, Anna M. Turri
The Cyber Age Enters the Fitting Room
While smart rooms are still somewhat rare in 2019, companies such as Nordstrom and Ralph Lauren have been experimenting with RFID equipped fitting rooms for four or more years now.
December 6, 2019 | By Jeff L. Wright, Amaradri Mukherjee, Ronn J. Smith, Anna M. Turri
Retail Strategy for the 2020s: Brick-and-Mortar and E-Commerce
While it is too early to tell what channel strategies will succeed over the next few years...research helps better understand what ways brick-and-mortar stores contribute to consumer loyalty.
August 19, 2019 | By Ryan Sheets, Gonca Soysal
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