Future of Commerce Summit
Thursday, September 17, 2026
8am-12pm

Commerce is changing faster than ever — shaped by new technologies, evolving consumer expectations, product innovation and the constant reinvention of how people discover, choose and buy.

On Thursday, September 17, leaders from retail, marketing, consumer products and technology will gather at The Compton in Bentonville for the Future of Commerce Summit, hosted by the Sam M. Walton College of Business in partnership with Saatchi X.

Together, we will explore what’s next, challenge what’s possible and help shape the future of how commerce connects with consumers.

Why Attend?
  • Gain insights from top retail, brand, and marketing professionals
  • Explore the intersection of commerce, technology, and consumer behavior
  • Connect with peers across academia and industry
Agenda
8:00 AM – 8:45 AM | Networking Breakfast
8:45 AM – 9:00 AM | Welcome
Speaker: Brent Williams, Dean of Sam M. Walton College of Business
9:00 AM – 9:15 AM | The Future of Retail
Speaker: Adam Lokoskie, Senior Vice President, NRF & Executive Director, NRF Foundation
15 min presentation
9:15 AM – 10:00 AM | Building What's Next: The Customer Experience in Retail
The way consumers discover, shop for and buy products is changing quickly. Seth Dallaire explores what that means for the retail experience, from the endless aisle and greater personalization to creating a more seamless shopping experience, and what those shifts could mean for the future of commerce.
Speaker: Seth Dallaire, Executive Vice President and Chief Growth Officer, Walmart Inc.
Moderator: Brent Williams
45 min Fireside Chat
10:00 AM – 10:30 AM | Commerce Reimagined: AI, Consumers, and What's Next
You’ve probably heard that artificial intelligence, creators, and shifting consumer behaviors are redefining how brands connect with customers. The question is: what should we actually do about it? Jason “Retailgeek” Goldberg will help us arrive at some answers by sizing up the forces reshaping commerce and explaining what today’s leaders (and those preparing to lead tomorrow) should do now to stay ahead.
Speaker: Jason Goldberg, Chief Commerce Strategy Officer of Publicis Groupe
Moderator: Brent Williams
20 min presentation, 10 min moderated Q&A.
10:30 AM – 10:45 AM | Coffee Break
10:45 AM – 11:15 AM | Live Gen Z Focus Group
Join us for a dynamic live focus group featuring a panel of university students sharing unfiltered insights on what truly resonates with Gen Z. From media and technology to culture and values, this session dives into the perspectives shaping the next generation. Expect real talk, fresh ideas, and honest conversations straight from the campus pulse.
Moderator: Anne Velliquette, Associate Teaching Professor of Marketing and Retail Program Director
Panelists: Select group of students
30 min moderated Q&A.
11:15 AM – 11:50 AM | The Future of Shopping in an AI-Driven World
Join Ashish Gupta, global vice president and general manager of merchant shopping at Google, in conversation with Blake Woolsey for a look at how AI and agentic commerce are reshaping the way consumers discover, choose and buy. The discussion will explore what these changes mean for retailers and brands, how Google is helping businesses connect with customers across the shopping journey, and what leaders should be doing now to prepare for the next era of commerce.
Speaker: Ashish Gupta, Global VP and General Manager of Merchant Shopping, Google
Moderator: Blake Woolsey, Chief Strategy and Communications Officer, Sam M. Walton College of Business
35 min Fireside Chat
11:50 AM – 12:00 PM | Closing
Speaker: Brent Williams
Speaker Bios
Brent Williams

Brent Williams

Adam Lukoskie

Adam Lukoskie

Seth Dallaire

Seth Dallaire

Jason Goldberg

Jason Goldberg

Ashish Gupta

Ashish Gupta

Blake Woolsey

Blake Woolsey

Anne Velliquette

Anne Velliquette

Register Here

We look forward to your presence as we shape the future of commerce—together.
 
Presented By
The Compton Hotel
Location
The Compton Bentonville
200 E Central Ave, Bentonville, AR 72712
The Dogwood Ballroom located on the 2nd floor
Parking
Complimentary public parking is available in the garage at 300 E. Central Ave., immediately adjacent to The Compton. Additional free parking is available at the NE B Street public lot, 210 NE B St., and on the upper level of the 21c Hotel parking deck, 206 NE Blake St. Street parking is also available throughout downtown, subject to posted restrictions. Paid valet parking is available at The Compton.