Can Your Startup's Messaging Attract Competitors? New Evidence from Mobile App Markets
New research suggests that the way mobile app startups communicate publicly may influence whether competitors decide to imitate them.
07/21/2026 | By Varun Grover
Walton College is producing research that shapes how business is taught, practiced, and understood. Our faculty, PhD researchers, and undergraduate collaborators cover work that spans every discipline we teach, and through Research Insights we make that scholarship accessible to practitioners, partners, and the public.
Do Consumers Pay Off the Wrong Debt First?
Consumers often prioritize paying off older loans first—even when paying off newer debt would save more money—because they feel they have psychologically invested more effort toward their older debt.
07/14/2026 | By Daniel Villanova
Do Investors Really Lose 15% of Fund Returns to Bad Timing? New Research Challenges a Popular Claim
New research suggests mutual fund investors may not be nearly as poor at market timing as widely cited industry metrics imply.
07/07/2026 | By Tim Riley
Does AI Change How Demand Planners Adjust Forecasts?
Managers respond more strongly to errors from AI forecasts than traditional models, suggesting that perception—not just performance—shapes demand planning decisions.
06/30/2026 | By Finnegan McKinley, Rebekah Brau, John Aloysius, and Adriana Rossiter Hofer
Do Shift Coworkers Make or Break Customer Service?
Customer experiences and loyalty depend not just on individual employees or managers—but on the coworkers sharing each shift and the overall “shift climate.”
06/23/2026 | By Valerie Good