Do Shift Coworkers Make or Break Customer Service?
Customer experiences and loyalty depend not just on individual employees or managers—but on the coworkers sharing each shift and the overall “shift climate.”
06/23/2026 | By Valerie Good
Walton College is producing research that shapes how business is taught, practiced, and understood. Our faculty, PhD researchers, and undergraduate collaborators cover work that spans every discipline we teach, and through Research Insights we make that scholarship accessible to practitioners, partners, and the public.
Can Accounting Comparability Increase Foreign Investment in Private Firms?
Aligning private firm accounting with global standards appears to reduce information barriers and significantly increase foreign investment in previously hard-to-evaluate markets.
06/09/2026 | By Kris Allee
Why Do Some Social Media Posts Go Viral While Others Don’t?
Content goes viral not because of what brands say, but because of how it makes audiences feel, with humor and emotional impact driving the most sharing.
06/02/2026 | By Jeff Mullins and Patrick A. Stewart
How Can Economists Measure Policy Impacts When Key Variables Change?
A new method shows how to accurately measure treatment effects—even when key variables change—by separating direct impacts from the hidden mechanisms driving them.
06/01/2026 | By Kyle Butts
Why Do Supplier Codes of Conduct Fail to Improve Supply Chains?
Supplier codes of conduct are widely used but often ineffective because they enforce compliance instead of enabling collaboration across the supply chain.
05/26/2026 | By Remko van Hoek