The System is Back. Why Isn’t the Business?
New Walton College research explains why IT disruptions can persist after systems recover and how leaders can better prepare their organizations for full business recovery.
09/15/2026 | By Varun Grover
Walton College is producing research that shapes how business is taught, practiced, and understood. Our faculty, PhD researchers, and undergraduate collaborators cover work that spans every discipline we teach, and through Research Insights we make that scholarship accessible to practitioners, partners, and the public.
Should Businesses Use AI to Respond to Online Reviews?
New research from Walton College examines how consumers respond when companies disclose AI-generated review responses and what the findings mean for transparency, trust, privacy, and customer communication.
09/08/2026 | By Daniel Villanova
Do Survey Response Scales Accurately Measure Customer Intentions?
New Walton research finds that people interpret common survey response categories differently than analysts may assume, raising questions about how organizations measure and predict behavioral intentions.
09/01/2026 | By Andy Brownback
How Should Companies Talk About Supply Chain Risks During Uncertain Times?
New research suggests that investors respond differently when companies pair transparent discussions of supply chain risks with credible efforts to manage them.
08/25/2026 | By Christian Hofer
Can Sonic Branding Build Trust in an Era of Declining Brand Loyalty?
New research suggests that strategic sonic branding may help organizations build trust, strengthen customer relationships, and connect with consumers in an increasingly brand-agnostic marketplace.
08/18/2026 | By Steven W. Kopp