The System is Back. Why Isn’t the Business?
New Walton College research explains why IT disruptions can persist after systems recover and how leaders can better prepare their organizations for full business recovery.
09/15/2026 | By Varun Grover
FEATURED
NEW RESEARCH POSTS
Should Businesses Use AI to Respond to Online Reviews?
New research from Walton College examines how consumers respond when companies disclose AI-generated review responses and what the findings mean for transparency, trust, privacy, and customer communication.
09/08/2026 | By Daniel Villanova
Do Survey Response Scales Accurately Measure Customer Intentions?
New Walton research finds that people interpret common survey response categories differently than analysts may assume, raising questions about how organizations measure and predict behavioral intentions.
09/01/2026 | By Andy Brownback
How Should Companies Talk About Supply Chain Risks During Uncertain Times?
New research suggests that investors respond differently when companies pair transparent discussions of supply chain risks with credible efforts to manage them.
08/25/2026 | By Christian Hofer
RESEARCH NEWS
Can Sonic Branding Build Trust in an Era of Declining Brand Loyalty?
New research suggests that strategic sonic branding may help organizations build trust, strengthen customer relationships, and connect with consumers in an increasingly brand-agnostic marketplace.
08/18/2026 | By Steven W. Kopp
Which Emotional Intelligence Skills Improve Software Team Performance?
New research suggests that self-awareness and the ability to positively influence others may play a larger role in software team performance and knowledge sharing than emotional self-control alone.
08/11/2026 | By Rajiv Sabherwal
Why Do Companies Hire More Skilled Workers During Political Uncertainty?
New research from Walton College suggests political uncertainty may increase demand for skilled workers by encouraging innovation investment and shifting hiring activity to nearby states with more stable policy environments.
08/04/2026 | By Andrew Yizhou Liu
Do Hurricanes Cause Freight Price Spikes? New Evidence from U.S. Trucking Markets
Major hurricanes may create more freight market uncertainty than actual disruption, highlighting the surprising resilience of long-haul trucking networks during disasters.
07/28/2026 | By Rodney Thomas & Matthew Waller
Can Your Startup's Messaging Attract Competitors? New Evidence from Mobile App Markets
New research suggests that the way mobile app startups communicate publicly may influence whether competitors decide to imitate them.
07/21/2026 | By Varun Grover
Do Consumers Pay Off the Wrong Debt First?
Consumers often prioritize paying off older loans first—even when paying off newer debt would save more money—because they feel they have psychologically invested more effort toward their older debt.
07/14/2026 | By Daniel Villanova
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