E-commerce-savvy fashion retailers can create successful marketing strategies by varying the products they feature online vs. offline.
September 14, 2022 | By Sarah Browning Meyerowich, Gonca Soysal
Did you buy that product because you heard about it on TikTok? Does it seem to affirm your identity? Find out more from our top articles on consumer behavior.
July 7, 2022 | By Stephen Caldwell
Policies addressing highly visible e-commerce problems may do more harm than good, especially if they reinforce the status quo and foreclose on new ideas.
June 21, 2022 | By Mitchell Simpson, Robert Jensen, Brent Williams
This research project by Walton College students outlines how brands should use TikTok influencers, which influencers can boost brand loyalty and awareness.
May 12, 2022 | By Keiry Echeverria
In times of flux and confusion, clear communication is of utmost importance. Find out how businesses can reach their patrons through effective messaging.
April 12, 2022 | By Abbi Ross, Garrett Rybak, Alicia Johnson, Scot Burton
With security, as with most things, seeing is believing. Find out how businesses can benefit from telling their customers about security improvements.
April 7, 2022 | By Mitchell Simpson, Rajiv Sabherwal
Innovation is key to developing a strong and loyal customer base. Branding is equally important. Learn how leveraging both can strengthen consumer relationships.
February 18, 2022 | By Sara Holm, Gonca Soysal
From consumer behavior to interpersonal relationships, artificial intelligence has changed our lives beyond measure. Scholars explore the effects of its use.
January 21, 2022 | By Emilija Sarma, Mary Lacity
Consumer behavior is unpredictable, but fortunately there are patterns and regularities. Read this article to learn what influences customers to preorder.
December 15, 2021 | By Mitchell Simpson, Scot Burton
If you’re struggling to locate common items in stores, you’re not alone. Since March 2020, shifts in consumers’ habits have taken a toll on the supply chain.
October 14, 2021 | By Laurel Schley
Ever bought a meal despite knowing it's unhealthy? Scot Burton, colleagues examine why we ignore calorie information and choose unhealthy, high-calorie meals.
September 17, 2021 | By Scot Burton, Michael Adkison
It's not just virtue signaling. Taking a stand on social issues is a sound business practice that resonates with consumers and improves company's bottom lines.
July 23, 2021 | By Michael Adkison
In a world where reputation is everything, negative reviews can cause major harm.
October 2, 2020 | By Ryan Decker, Dinesh Gauri
Online shoppers want their cake and to eat it, too; they want premiere logistics services, but they don’t want to pay for it.
August 28, 2020 | By Michael Adkison, Brian S. Fugate, Brent D. Williams
While smart rooms are still somewhat rare in 2019, companies such as Nordstrom and Ralph Lauren have been experimenting with RFID equipped fitting rooms for four or more years now.
January 22, 2020 | By Jeff L. Wright, Amaradri Mukherjee, Ronn J. Smith, Anna M. Turri
While smart rooms are still somewhat rare in 2019, companies such as Nordstrom and Ralph Lauren have been experimenting with RFID equipped fitting rooms for four or more years now.
December 6, 2019 | By Jeff L. Wright, Amaradri Mukherjee, Ronn J. Smith, Anna M. Turri
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