What Are the Costs of Automation?
Why do techies love new computers but bikers hate e-bikes? Learn how psychological ownership affects how people interact with different automated products.
April 11, 2023 | By Nabiha Khetani, Leah Smith
Phishing for Billions: When Accuracy isn’t Enough
What convinces customers that anti-phishing software works? And what prevents them from relying on it? Learn how to educate your workforce about cybersecurity.
January 10, 2023 | By Jack Travis, Zachary Steelman, Rhonda Syler
Soaring Expectations: Trying to Keep Airline Passengers Happy
Delayed flights, denied boarding, and lost baggage are putting airlines are under pressure. Are advertising and employee working conditions adding to it?
December 13, 2022 | By Nabiha Khetani, Adriana Rossiter Hofer, and Nicolò Masorgo
Finding the Right Fit: How Customers Choose Whether to Shop Online or In-Store
E-commerce-savvy fashion retailers can create successful marketing strategies by varying the products they feature online vs. offline.
September 14, 2022 | By Sarah Browning Meyerowich, Gonca Soysal
In Case You Missed It: Our Top Consumer Behavior Articles
Did you buy that product because you heard about it on TikTok? Does it seem to affirm your identity? Find out more from our top articles on consumer behavior.
July 7, 2022 | By Stephen Caldwell
The Unseen Benefits of E-commerce
Policies addressing highly visible e-commerce problems may do more harm than good, especially if they reinforce the status quo and foreclose on new ideas.
June 21, 2022 | By Mitchell Simpson, Robert Jensen, Brent Williams
‘TikTok Famous’ CPG Brands? How Social Influencers Impact Retail Sales
This research project by Walton College students outlines how brands should use TikTok influencers, which influencers can boost brand loyalty and awareness.
May 12, 2022 | By Keiry Echeverria
Getting the Message Across
In times of flux and confusion, clear communication is of utmost importance. Find out how businesses can reach their patrons through effective messaging.
April 12, 2022 | By Abbi Ross, Garrett Rybak, Alicia Johnson, Scot Burton
Understanding User Perceptions of Privacy, Security Policies
With security, as with most things, seeing is believing. Find out how businesses can benefit from telling their customers about security improvements.
April 7, 2022 | By Mitchell Simpson, Rajiv Sabherwal
How Innovative Brands Can Build Stronger Relationships With Consumers
Innovation is key to developing a strong and loyal customer base. Branding is equally important. Learn how leveraging both can strengthen consumer relationships.
February 18, 2022 | By Sara Holm, Gonca Soysal
How Human Is Too Human? How Human-like AI Affects Our Sense of Humanness
From consumer behavior to interpersonal relationships, artificial intelligence has changed our lives beyond measure. Scholars explore the effects of its use.
January 21, 2022 | By Emilija Sarma, Mary Lacity
To Wait or Not to Wait, or How Consumers Decide to Preorder
Consumer behavior is unpredictable, but fortunately there are patterns and regularities. Read this article to learn what influences customers to preorder.
December 15, 2021 | By Mitchell Simpson, Scot Burton
Changes in Consumer Behavior Affecting the Supply Chain
If you’re struggling to locate common items in stores, you’re not alone. Since March 2020, shifts in consumers’ habits have taken a toll on the supply chain.
October 14, 2021 | By Laurel Schley
Counting Calories: How Effective is Menu Calorie Labeling?
Ever bought a meal despite knowing it's unhealthy? Scot Burton, colleagues examine why we ignore calorie information and choose unhealthy, high-calorie meals.
September 17, 2021 | By Scot Burton, Michael Adkison
Generosity is Key: How Should Corporations Market Social Causes?
It's not just virtue signaling. Taking a stand on social issues is a sound business practice that resonates with consumers and improves company's bottom lines.
July 23, 2021 | By Michael Adkison
Damage Control: When Are Bad Reviews Harmful?
In a world where reputation is everything, negative reviews can cause major harm.
October 2, 2020 | By Ryan Decker, Dinesh Gauri
If You Give A Shopper a Shipping Fee: The Logic Behind Logistics
Online shoppers want their cake and to eat it, too; they want premiere logistics services, but they don’t want to pay for it.
August 28, 2020 | By Michael Adkison, Brian S. Fugate, Brent D. Williams
How Smart Technology Is Reshaping Retail
While smart rooms are still somewhat rare in 2019, companies such as Nordstrom and Ralph Lauren have been experimenting with RFID equipped fitting rooms for four or more years now.
January 22, 2020 | By Jeff L. Wright, Amaradri Mukherjee, Ronn J. Smith, Anna M. Turri
The Cyber Age Enters the Fitting Room
While smart rooms are still somewhat rare in 2019, companies such as Nordstrom and Ralph Lauren have been experimenting with RFID equipped fitting rooms for four or more years now.
December 6, 2019 | By Jeff L. Wright, Amaradri Mukherjee, Ronn J. Smith, Anna M. Turri
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