Fayetteville and Bentonville Skyline

Northwest Arkansas

You'll love it here.

Feels Like Home

Northwest Arkansas is a flourishing community that offers an array of big-city amenities all while retaining a welcoming, small town atmosphere. The region is teeming with friendly residents and abundant job opportunities, making it an ideal place to live and work. Northwest Arkansas is host to exceptional outdoor experiences, noteworthy art experiences, a burgeoning culinary scene, and an entrepreneurial spirit that is second to none. The stunning natural beauty of the Ozarks further enhances the allure of the area, creating a perfect place to call home.

Northwest Arkansas: The Region

Northwest Arkansas is a vibrant region that includes not just Fayetteville, home to the University of Arkansas, but also extends to the cities of Bentonville, Rogers, and Springdale. This rapidly growing area has quickly developed into one metro known as Northwest Arkansas.


Best Performing Cities

Milken Institute, 2023


Best Places To Live

U.S. News & World Report, 2023


in Job Growth


Culture, Arts and Entertainment

Northwest Arkansas is a dynamic region, rich in culture, art, and entertainment, making it an appealing destination for both locals and visitors. The area boasts a variety of cultural offerings, including the world-renowned Crystal Bridges Museum of American Art, the Walton Arts Center performing arts space, and innovative venues like the Momentary. Whether you're an art enthusiast, a foodie, or someone seeking new experiences, the region caters to all, making it a truly exciting place to explore. 

view of bentonville art skyline

Arts and Entertainment

The rich tapestry of cultural experiences in Northwest Arkansas includes everything from public art installations to gallery exhibitions and live performances. Explore More: Arts and Entertainment 

Food and Drink

The region is known for its diverse and thriving culinary scene, ranging from gourmet restaurants and farm-to-table experiences to casual eateries and local artisan coffee shops. Explore More: Food and Drink

Outdoor Adventure: Explore Northwest Arkansas

A hub for outdoor enthusiasts, Northwest Arkansas offers a wide range of activities from hiking, biking, and climbing to kayaking, fishing, and trail running. Here you can experience unique adventures from mountain biking the Upper Buffalo Trail System to exploring the Razorback Greenway - 40 miles of paved trails that feature art, culture, and commerce. The area is also home to state parks, botanical gardens, wildlife watching opportunities and water activities. The Buffalo River, the first National River in the U.S., offers kayaking, canoeing, and fishing on some of the most beautiful scenery in the country. Nestled in the Ozark Mountains, Northwest Arkansas offers awe-inspiring views and a variety of outdoor activities, making it a perfect destination for nature lovers and adventure seekers. Visit the NWA Outside Blog. 

OZ trails logo

OZ Trails

OZ Trails is a world-class network of over 300 miles of shared-use trails that represents Northwest Arkansas’ premier mountain bike scene. Visit OZ Trails.

nature scene from the ozark mountains

Trails, Hiking, Biking and Water Sports

Northwest Arkansas holds unlimited adventures set against unimaginable beauty. Whether you’re into adrenaline-pumping activities or relaxing in nature, there is something for everyone. Find outdoor recreation resources.

a man paddling a canoe instead of attending class

Buffalo River

The Buffalo River, spanning 135 miles, and surrounded by over 94,000 acres of wilderness, offers unparalleled canoeing and kayaking experiences for all skill levels. 

Northwest Arkansas Outdoors Blog

NWA Outside Blog

Visit NWA Outside for inspiration and ideas about your next outdoor adventure. Learn the hot spots, can’t miss activities, and opportunities to have fun in nature.

Northwest Arkansas Business and Career Opportunities

Northwest Arkansas is a hub of innovation and leadership, earning it the #15 spot on US News and World Report's list of Fastest Growing Places to Live. It also ranks #40 on Forbes' Best Places for Business and Careers and #10 in Job Growth. Home to top business minds who contribute significantly to the Walton College, the region boasts a workforce that contains over 300 local offices for Fortune 500 companies. In fact, Northwest Arkansas ranks sixth among top metros in the Fortune 500. Additionally, industry giants like Walmart, J.B. Hunt, Tyson Foods, and more are all headquartered in the area. But big corporations aren’t all that Northwest Arkansas has to offer business students. There is a bustling startup community, creating an entrepreneurial ecosystem to support every level of professional aspirations. This thriving environment offers an ideal setting for pursuing a business education and launching a career. 

students finding careers

Business Scene

Northwest Arkansas is home to everything from industry giants and an extensive network of retail vendors to a flourishing space for startups and small businesses. Explore More: Business Scene  

students finding jobs

Career Opportunities

Northwest Arkansas boasts a thriving job market that is experiencing unparalleled growth and continuously bringing countless new jobs to the area. Explore More: Careers in Northwest Arkansas

Campus Community

There are a multitude of amenities found within walking distance of class that make students feel at home. If a student does need to venture out further, there is a comprehensive bus system that runs throughout town. In addition to the amenities, campus life offers countless ways to connect and get involved, including student government, Greek life, clubs, intramural sports, and more. When students come to the Walton College, they can rest assured that they will have everything they need in an environment that is supportive, exciting, and memorable. 

Student Resources

The University prioritizes providing everything students need to succeed. From academic resources and daily needs to campus safety and health services, there is unlimited support. Browse the One Stop Student Guide.

student studying at a desk

Involvement on Campus

Outside of the classroom, there are countless ways to connect and find the people who share common interests. Be inspired and have fun on campus to make memories that will last a lifetime. Visit Campus Life.