Master of Science in Marketing Prepares Graduates for Success
Walton College's MS in Marketing program provides hands-on experiences with that equips graduates with skills for success in competitive industries.
10/10/2024 | By Kaslyn Tidmore
Social Media Showdowns: The Strategic Power of Brand-to-Brand Banter
As brands strive for a strong social media presence, feuding with the competitors has become a quick and easy way to drive engagement. But could it backfire?
08/27/2024 | By Kaslyn Tidmore; Ashutosh Bhave
Don't Let the Wording Fool You: Understanding the Effects of Loan Application Formats
The formatting of loan applications has a profound influence on consumer borrowing decisions. New research examines the implications for borrower and lender.
08/06/2024 | By Kaslyn Tidmore; Daniel Villanova
Healthful or Not-so-healthful: Consumers React to Ultra-processed Foods
How much do health labels matter when selecting the food we eat? Research shows how graphics and word choice influence consumers in supermarket selections.
06/11/2024 | By Mitchell Simpson; Scot Burton
Transforming Transgressions: Strategic Communication in Sales Relationships
Using the right mode of communication after you make a mistake is vital; it's especially so for salespeople wanting to repair relationships with customers.
06/03/2024 | By Kaslyn Tidmore and Judith Anne Garretson Folse
Is Simpler Better? For Bar Graphs, Yes.
Bar graphs are not made equal; subtle display differences can change how consumers interpret the relative positivity of online reviews.
04/09/2024 | By Mitchell Simpson; Javad Mousavi
Listen Up: How Does Audio Affect Healthcare Brands?
Corporations shape consumer perceptions by combining audio with visual logos to define their brand. Does this strategy also work for healthcare providers?
01/09/2024 | By Nabiha Khetani, Steven Kopp
You’re Making Me Look Bad: What Drives Social Media Disengagement
When a brand’s other customers behave poorly, we can feel vicarious shame. The extent of that shame depends on how closely we affiliate with the brand.
10/10/2023 | By Mitchell Simpson, Daniel Villanova
What Happens When a Salesperson Overestimates a Customer’s Trust?
Overestimating levels of trust creates negative consequences for salespeople and customers; new research provides tips on out how to neutralize them.
10/03/2023 | By Hiba Tahir, Sarah Browning, and Judith Anne Garretson Folse
Gift Giving May Be Easier Than You Think
Learn how assumptions about materialism and usefulness affect your choices. Self-serving bias can influence anything from retail strategy to the gifts you buy.
06/20/2023 | By Mitchell Simpson, Daniel Villanova
What Are the Costs of Automation?
Why do techies love new computers but bikers hate e-bikes? Learn how psychological ownership affects how people interact with different automated products.
04/11/2023 | By Nabiha Khetani, Leah Smith
Finding the Right Fit: How Customers Choose Whether to Shop Online or In-Store
E-commerce-savvy fashion retailers can create successful marketing strategies by varying the products they feature online vs. offline.
09/14/2022 | By Sarah Browning Meyerowich, Gonca Soysal
In Case You Missed It: Our Top Marketing Articles
The pandemic changed everything about how marketers gain traction with their audiences. Read more from this year's top marketing articles.
07/14/2022 | By Stephen Caldwell
Ties That Bind: Improving Corporate Alliances’ Success Rates
Navigating complexity means relying on the expertise, connections of others; but when and under what conditions should firms formalize these alliances?
06/08/2022 | By Evan Wordlaw, Ashish Sharma
‘TikTok Famous’ CPG Brands? How Social Influencers Impact Retail Sales
This research project by Walton College students outlines how brands should use TikTok influencers, which influencers can boost brand loyalty and awareness.
05/12/2022 | By Keiry Echeverria
The Lingering Effects of Misinformation
Correcting decades of misinformation is hard; how well did Big Tobacco's court-ordered corrective marketing campaign fare in changing consumers' health beliefs?
05/10/2022 | By Mitchell Simpson, Scot Burton
Getting the Message Across
In times of flux and confusion, clear communication is of utmost importance. Find out how businesses can reach their patrons through effective messaging.
04/12/2022 | By Abbi Ross, Garrett Rybak, Alicia Johnson, Scot Burton
How to Help Students Navigate Ambiguity and Uncertainty
The world is changing faster and more frequently than ever before. Find out how we can help students learn to navigate and find their place in it.
03/17/2022 | By Emilija Sarma, Molly Rapert
Learning from the Past to Manage Future Crises
The pandemic is global, and our efforts to mitigate its effects must also be global. Find out how marketing, retail, and other sectors can act effectively.
03/15/2022 | By Emilija Sarma, Scot Burton
Delivering the Right Message to the Right Shopper at the Right Time
Customer communication is difficult to do properly. Find out what the latest research has to say about how companies can target and reach consumers.
02/25/2022 | By Emilijia Sarma, Daniel Villanova
How Innovative Brands Can Build Stronger Relationships With Consumers
Innovation is key to developing a strong and loyal customer base. Branding is equally important. Learn how leveraging both can strengthen consumer relationships.
02/18/2022 | By Sara Holm, Gonca Soysal
The High Cost of Low Income
As Gauri, Jindal, and Ma write, closing these gaps and easing these burdens will not only “benefit brands and retailers by lifting overall sales but deliver greater good as well.”
01/07/2022 | By Ryan Sheets, Dinesh Gauri
The Endless Aisle: The Evolution, and Future, of Retail Shopping
Online and in-person shopping are often thought competitors, but we might see them join together in the future. Read this article to see the latest trends.
12/17/2021 | By Michael Adkison, Dinesh Gauri
To Wait or Not to Wait, or How Consumers Decide to Preorder
Consumer behavior is unpredictable, but fortunately there are patterns and regularities. Read this article to learn what influences customers to preorder.
12/15/2021 | By Mitchell Simpson, Scot Burton
Goliath vs. Goliath: Amazon and Walmart Battle it Out
As more and more of our lives become digital, competition between online and offline retailers will intensify. Find out who has the upperhand and why.
12/10/2021 | By Mitchell Simpson, Dinesh Guari
How Firms Can Make the Most Out of Consumer Data
There is more to data than passively collecting bytes and bits. Learn what steps can be taken to ensure that it works to the greatest benefit of the company.
12/03/2021 | By Lucas Cuni-Mertz, Jialie Chen
Strategies Retailers Can Implement to Make the Most Out of Product Returns
Product returns can be a revenue sink, but companies aren't without options. Here are some strategies that can help minimize risk and maximize return.
11/29/2021 | By Lucas Cuni-Mertz, Jialie Chen
Navigating a Shifting Retail Landscape
The research of Dinesh Gauri, Walmart Chair in Marketing at the Sam M. Walton College of Business, Rupinder Jindal,and Yu Ma was recently featured in a Mass Market Retailers article discussing the shifting landscape of grocery retail.
11/16/2021 | By Evan Wordlaw, Dinesh Gauri
A Better Way To Learn?: How the ‘Retail Safari’ Brings Classroom Lessons to Life
Business expertise can be dull and complicated. One class aims to bring the lessons of retail to life for its students.
10/15/2021 | By Molly Rapert, Lucas Cuni-Mertz
Can Smiley Face Emojis Really Replace Smiling Faces?
Do emojis really matter in marketing? In certain instances, emojis can influence purchase decisions and create connections with receptive consumers
09/08/2021 | By Leah Warfield Smith, Randall L. Rose, Jeff Wright
Generosity is Key: How Should Corporations Market Social Causes?
It's not just virtue signaling. Taking a stand on social issues is a sound business practice that resonates with consumers and improves company's bottom lines.
07/23/2021 | By Michael Adkison
Data-Driven Price Discrimination: A Lifeline for the Cruise Industry
Data-driven pricing and analytics strategies are on the rise and offer promising outcomes for many companies.
02/05/2021 | By Ryan Decker, Dinesh Gauri
Customer-Centric Focus in the Evolution of Retail Formats: Win by Reducing Friction and Enhancing Customer Experience
The companies that successfully reduce fiction for customers and enhance their shopping experience will roll forward into the future.
01/29/2021 | By Dinesh Gauri
The Hypercompetitive World of Omnichannel Retail
The brands that best use technology to serve their customers’ needs are the brands that will thrive.
11/06/2020 | By Dinesh Gauri
Marketing Is a Fertile Field for Walton College Students
The best way to look at the value students gain when pursuing a degree in marketing from the Walton College is to keep in mind that those students are growing in extremely rich soil and that results in several benefits to what they learn.
11/05/2020 | By Stephen Caldwell
Damage Control: When Are Bad Reviews Harmful?
In a world where reputation is everything, negative reviews can cause major harm.
10/02/2020 | By Ryan Decker, Dinesh Gauri
I Love That: Processual Theory and Transformative Consumer Research
As a result, processual theory has become a mainstay of TCR research because it accounts for an ever-changing society.
06/19/2020 | By Jeff L. Wright, Jeff Murray
Back to the Basics of Marketing
Really understanding marketing and using that knowledge every day is essential to growth and continued success.
03/18/2020 | By Mark Zweig
How Smart Technology Is Reshaping Retail
While smart rooms are still somewhat rare in 2019, companies such as Nordstrom and Ralph Lauren have been experimenting with RFID equipped fitting rooms for four or more years now.
01/22/2020 | By Jeff L. Wright, Amaradri Mukherjee, Ronn J. Smith, Anna M. Turri
The Cyber Age Enters the Fitting Room
While smart rooms are still somewhat rare in 2019, companies such as Nordstrom and Ralph Lauren have been experimenting with RFID equipped fitting rooms for four or more years now.
12/06/2019 | By Jeff L. Wright, Amaradri Mukherjee, Ronn J. Smith, Anna M. Turri