The Short-Lived Loyalty of Subscription Free Shipping Programs
This research from Ashutosh Bhave at the Sam M. Walton College of Business, University of Arkansas, explores how subscription-based free shipping programs influence customer behavior and profitability. Using real-world data from a UK apparel retailer, the study finds that while subscriptions initially boost spending and order frequency, these effects fade over time.
12/02/2025 | By Ashutosh Bhave
