Typography
The University of Arkansas’s primary typefaces are Minion Pro, Myriad Pro and Lato. Consistent use of these typefaces strengthens the Sam M. Walton College of Business brand and helps ensure our communications appear polished, professional and cohesive across all public-facing print and digital materials. You can review the U of A's typography standards here.
Print Fonts
Primary Print Typeface:
Myriad Pro is our official sans serif typeface. It is best used for titles
and headers in print materials.
Substitute Typeface for Print:
If you do not have access to Myriad Pro, Arial is an approved alternative
typeface that can be used.
Primary Print Typeface:
Minion Pro is our official serif typeface. It is best used for body copy in
print materials.
Substitute Typeface for Print:
If you do not have access to Minion Pro, Times New Roman is an approved alternative
typeface that can be used.
Web Fonts
Primary Web Typeface:
Lato is the official typeface for the web. It is a Google Font that is available
to download for free.
Secondary Web Typeface:
Roboto Serif is a secondary typeface for the web. It is typically used as
an accent font. It is a Google Font that is available to download for free.