Your Guide to the Visual Brand Identity
The Visual Style Guide defines how the Sam M. Walton College of Business is visually represented across all communications. Consistent and intentional use of visual elements strengthens brand recognition, reinforces the professionalism and the credibility of Walton College. This section provides standards for college logos, color palette, typography, photography and videography to ensure a polished, cohesive look across print, digital and environmental applications. When applied thoughtfully, these elements work together to create a clear, consistent visual identity that supports the mission and reputation of the Walton College.
