College Logos
Our logo is one of our most important brand assets. It helps build recognition and represents the Sam M. Walton College of Business both on campus and beyond. To keep our brand consistent, clear and professional across all platforms, please follow the logo guidelines outlined in this guide.
Full Color Logos
The primary logo features the Old Main shield, the University wordmark and the Walton College name all stacked vertically. An alternate horizontal version of the logo is also available for use when the primary logo isn’t appropriate or doesn’t fit in the available space.
Full Color Primary Logo
Full Color Horizontal Logo
Logo Usage Guidelines
Minimum Size:
To ensure the logo remains clear and readable, it must not be displayed below
the minimum sizes specified. Inch measurements apply to printed materials, while pixel
measurements apply to digital use.
The minimum recommended size for the vertical logo is 1" in height. The minimum recommended size for the horizontal logo treatment is 1/2" in height.
Resolution:
Printed materials require high-resolution graphics of at least 300 ppi at their
intended size. For digital uses such as websites, emails and presentations, a resolution
of at least 72 ppi is sufficient at the displayed size.
Margins:
A clear zone equal to the height of the word "Arkansas" should be maintained
around the logos.
X = the height of the word ARKANSAS
Proper Colors:
The most frequent error when using the logo is modifying it incorrectly for
use on dark backgrounds. Shown below are examples of proper logo reversals. In all
cases, the tower should remain a darker color than the shield.
The top two logos demonstrate correct reversals using white ink on a dark background. When the background is dark and production is limited to a single ink color, white ink should always be used. These examples illustrate the appropriate treatment for that scenario.
The bottom two logos show approved two-color reversed versions. These should be used when two ink colors are available for printing.
Examples of Incorrect Usage: Below are examples of incorrect usage of the logo. If you have a question about logo usage, please contact the Office of Strategic Communications.
Do not stretch or squeeze the logo. Always scale it proportionally.
Do not use a dark colored logo on a dark background. You must provide excellent contrast and legibility.
Do not use a light-colored logo on a light background. You must provide excellent contrast and legibility.
Do not alter the fonts of the logo or attempt to create your own logo. If you need a specific logo, reach out for assistance.
Do not apply drop shadow, glow or any other effects to the logo.
Department Lockups:
Every department, office and program within Walton College is part of the broader
University of Arkansas community and contributes to the university’s reputation and
legacy. To maintain a strong and consistent brand presence, all academic and administrative
units are required to use the official University of Arkansas logo or an approved
Walton College logo lockup on all official materials and communications. This ensures
a clear and unified affiliation with the University of Arkansas across all platforms.
Primary Lockup Example
Horizontal Lockup Example
Guidelines for Use:
All approved department logos follow the same usage standards as the official
Walton College logo. For detailed guidance on proper placement, sizing and application,
refer to the logo guidelines on our brand guide page.
Logo Requests:
Departments and programs within Walton College may request an approved logo
lockup through the Walton College Strategic Communications team. Fill out our request
form here.
Woodmarks:
The Walton wordmark, the Sam M. Walton College of Business wordmark and other
department wordmarks are only to be used at the Office of Strategy and Communications'
discretion. The wordmarks cannot stand alone. They must be used in conjunction with
the college logo. Below are a few of our wordmarks, though this isn’t a complete list.
Old Brand Assets: To stay modern and aligned with the forward-thinking spirit of the Sam M. Walton College of Business, our visual identity is periodically refreshed. As part of this process, some older brand assets are no longer in use. The items listed in this section have been retired and should not appear in new communications.
Below are links to download the official Sam M. Walton College of Business logos in a variety of formats.
