Your Guide to Branded Messaging
The key messaging pillars define how the Sam M. Walton College of Business communicates its priorities and impact. The college’s pillars are established through the Dean’s game plan and serve as the foundation for all Walton College marketing and communications. Every communication and marketing piece should clearly align with at least one of these focus areas to ensure relevance, consistency and strategic clarity. This alignment is important because it strengthens brand recognition, reinforces our strategic direction and ensures every communication contributes meaningfully to the Walton College story.
Please do not refer to the college as “Walton College of Business.” On first reference, use “Sam M. Walton College of Business.” In subsequent references, the college may be referred to as “Walton College.”
To view the University’s Editorial Guide click here.
Key Messaging Pillars
Attract Top Talent:
Bring in talented students from a broader base of communities within Arkansas
and beyond.
Equip Top Talent:
Prepare students to be people-focused, tech-fluent leaders by promoting teamwork
and incorporating emerging technologies into the curriculum.
Connect Top Talent:
Provide students with experiential learning opportunities and invaluable access
to industry partners, establishing their network and positioning them for success.
Drive Local and Global Impact:
Enable researchers to engage with the surrounding business sector while addressing
challenges that affect the global community.
Incentivize Research Partnerships:
Encourage researchers to build partnerships with industries, government agencies
and other disciplines outside of business, that broaden the impact and applicability
of research.
Amplify Research Reach:
Share research findings and their implications in ways that are easier for
people to access and understand.
Expand Partnerships Across Campus and State:
Enhance collaboration with campus and statewide partners through innovative
programs, research initiatives and outreach efforts.
Create Collaborative Environments:
Establish physical spaces that foster collaboration and innovation among students,
faculty, staff and industry professionals.
Strengthen the Economy:
Drive economic development by providing business knowledge and educational
resources to organizations, professionals and the wider workforce.