This research from Ashutosh Bhave at the Sam M. Walton College of Business, University of Arkansas, explores how subscription-based free shipping programs influence customer behavior and profitability. Using real-world data from a UK apparel retailer, the study finds that while subscriptions initially boost spending and order frequency, these effects fade over time.
12/02/2025
The study reveals that many firms treated crypto like investment assets rather than intangibles, foreshadowing the new fair-value standards under ASU 2023-08.
11/25/2025
This study reveals how mountaineers find meaning and identity through preparation and mastery rather than thrill, offering marketing and industry leaders new insight into how consumers pursue fulfillment, manage risk, and align with values in high-stakes experiences.
11/18/2025
This study shows how hiring decisions by large industry-leading firms interact to influence local labor markets—revealing that increases in one firm’s job postings can reduce others’ hiring through wage competition and tighter matching conditions.
11/11/2025