FEATURED
New research suggests that strategic sonic branding may help organizations build trust, strengthen customer relationships, and connect with consumers in an increasingly brand-agnostic marketplace.
08/18/2026 | By Steven W. Kopp
NEW RESEARCH POSTS
New research suggests that self-awareness and the ability to positively influence others may play a larger role in software team performance and knowledge sharing than emotional self-control alone.
08/11/2026 | By Rajiv Sabherwal
New research from Walton College suggests political uncertainty may increase demand for skilled workers by encouraging innovation investment and shifting hiring activity to nearby states with more stable policy environments.
08/04/2026 | By Andrew Yizhou Liu
Major hurricanes may create more freight market uncertainty than actual disruption, highlighting the surprising resilience of long-haul trucking networks during disasters.
07/28/2026 | By Rodney Thomas & Matthew Waller
RESEARCH NEWS
New research suggests that the way mobile app startups communicate publicly may influence whether competitors decide to imitate them.
07/21/2026 | By Varun Grover
Consumers often prioritize paying off older loans first—even when paying off newer debt would save more money—because they feel they have psychologically invested more effort toward their older debt.
07/14/2026 | By Daniel Villanova
New research suggests mutual fund investors may not be nearly as poor at market timing as widely cited industry metrics imply.
07/07/2026 | By Tim Riley
Managers respond more strongly to errors from AI forecasts than traditional models, suggesting that perception—not just performance—shapes demand planning decisions.
06/30/2026 | By Finnegan McKinley, Rebekah Brau, John Aloysius, and Adriana Rossiter Hofer
Customer experiences and loyalty depend not just on individual employees or managers—but on the coworkers sharing each shift and the overall “shift climate.”
06/23/2026 | By Valerie Good
Aligning private firm accounting with global standards appears to reduce information barriers and significantly increase foreign investment in previously hard-to-evaluate markets.
06/09/2026 | By Kris Allee
Explore the Walton Insights Archive