Can Your Startup's Messaging Attract Competitors? New Evidence from Mobile App Markets
New research suggests that the way mobile app startups communicate publicly may influence whether competitors decide to imitate them.
07/21/2026 | By Varun Grover
Programs at Walton College
Through innovative business courses, high-tech facilities, and real-world experiences both locally and abroad, undergraduate students at Walton College learn how to use their strengths and skills to make a difference. Choose from majors in accounting, finance, marketing, supply chain, information systems, and more.
Programs at Walton College
The Graduate School of Business prepares the business leaders of tomorrow. Our Walton MBA was ranked 24th among public business colleges by U.S. News & World Report. Choose from a Full-Time MBA, specialized master's degrees, doctoral programs, and graduate certificates across a range of disciplines.
Programs at Walton College
Designed for working professionals, the Walton Executive MBA lets you earn your degree in two years by attending class just one Saturday each month. Walton Executive Education also delivers customized non-credit programs tailored to strengthen leadership, management, and technical skills for individuals and organizations.
New research suggests that the way mobile app startups communicate publicly may influence whether competitors decide to imitate them.
07/21/2026 | By Varun Grover
Consumers often prioritize paying off older loans first—even when paying off newer debt would save more money—because they feel they have psychologically invested more effort toward their older debt.
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New research suggests mutual fund investors may not be nearly as poor at market timing as widely cited industry metrics imply.
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