This post was originally shared on LinkedIn by the Sam Walton College of Business.
Meet Olivia Grace Larson, M.S., a 2025 Walton College graduate with a Master of Science in Marketing. Now based in Springdale, Olivia works as a Shopper Marketing Account Executive at @Mosaic, where she supports a top-tier CPG brand in a highly competitive retail environment.
During her time at Walton College, Olivia built a strong foundation in strategic planning, consumer behavior, and data-driven marketing practices. Her coursework and projects helped her develop an advanced understanding of the retail landscape, including major retailers such as Walmart and Sam's Club.
Q&A with Olivia:
What's one memorable experience or class that stands out from your time at Walton?
My master's cohort had just 17 students, so we spent a lot of time together! Many breakfasts, lunches, and dinners in WJWH! I'll always remember our "Walton after hours" class with Chris Medenwald, the many life lessons from Flint Harris, and the early morning pop quizzes from Leah Smith. Those moments made the experience both challenging and incredibly memorable.
In what ways has your experience at Walton College influenced your career path and the life you're building today?
The relationships I built when interning at Walton during undergrad and throughout my MSM program have truly stood the test of time. I find myself applying lessons from professors and classmates in my work at Mosaic every day! The experiences and knowledge I gained at Walton continue to shape how I approach my career.
