Department of Marketing

Don't miss it! Two career-boosting opportunities happening this week. 💼📝 Resume Rescue, happening Wednesday, September 4th provides an opportunity to have your resume reviewed by Corporate Leaders and Walton Career Coaches. Confidently take your resume to the Business Career Fair with guidance and insider advice from the corporate point of view. (You might even get to network with a rep from a company that interests you!) Pitched perfect, a "speed-dating" style event held on Thursday, September 5th, will help students perfect their pitches for networking events and Career Fairs! Attire: Business Casual minimum, Business Professional preferred. Find more information about upcoming Walton events through the link in our bio! 🔗 #walton #waltonmktg #uark

Happy Labor Day! 🛠️📚💪 Today we celebrate the dedication and hard work of our students, faculty, and staff. Enjoy a well-deserved break and recharge for the exciting semester ahead! #walton #uark #waltonmktg

🌟#STUDENTSPOTLIGHT🌟 Meet Sophia Underwood, a senior Marketing major. Sophia is active on campus through @chiomegapsi and spent her summer interning with @Walmart as a Merchandising Intern. Check out her Q&A below! 💫Q: As you reflect on your time as a Walton student, and marketing major, what has been the most impactful experience you’ve had? A: Narrowing this down is hard... I can think of so many impactful experiences. The common denominators in each of these experiences are the unwavering support of Walton faculty and a persistence to take advantage of all opportunities available. Transferring into Walton after two years in the school of architecture was a huge jump backed with a lot of uncertainty on my end, but I challenged myself to dive in deep & commit to every opportunity I found – luckily, I was met with encouragement from remarkable professors like @rapertmktg & Dr. Robert Stapp. Every experience that followed has been uniquely impactful but consistently awesome! 🌐Q: How have your Marketing courses helped you to be successful in your role as Merchandising Intern for Walmart? A: Whew! So much of merchandising is learning on your feet as you go, figuring out how to solve the customer's problems swiftly and effectively. I was very grateful to have taken courses that taught me how to be a constant & quick learner and how to design solutions with the user at the center. The Global Consumer with Dr. Molly Rapert did both of these, and Consumer Behavior (a classic!) really primed me for Walmart's customer-centric model. ☕Q: Having previously worked at a local coffee shop, do you have a favorite coffee spot in Fayetteville? A: Ah this is hard! Fayetteville has such a great selection of coffee shops and a really fun culture built around coffee overall. @puritancoffeebeer is my favorite for the vibes – it's the perfect spot for studying, game nights, or hanging out. I've also been really enjoying @dodocoffeeco. It's newer here & their coffee is so good (& well priced!! #collegebudget). #waltonmktg #waltoncollege #uark