University of Arkansas

Walton College

The Sam M. Walton College of Business

Department of Marketing

Marketing is the second largest department in the Sam M. Walton College of Business. Our students ultimately benefit because our faculty collaborate with Walmart, J.B. Hunt Transport Inc., Procter & Gamble, General Mills, FedEx, and other leading companies with headquarters or offices in Northwest Arkansas. 

Academic Programs

The Department of Marketing has 19 full-time faculty members, 2 staff members, and 6-8 doctoral students in residence. Marketing faculty members have been recognized for their excellence in teaching, research, and service.  Students in the Department of Marketing benefit from cooperative education and professional organizations, allowing them to interact with professionals and augment their classroom learning.

 

 


Undergrad Marketing Major
Bachelor's Degree

This degree program is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies.

In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

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Undergrad Retail Major
Bachelor's Degree

The Retail degree program is designed to prepare students for careers in retailing or in companies that manufacture, sell, and distribute consumer goods to retailers.

In addition to a broad view of the business and retail environments students can select to concentrate their retail studies in accounting, economics, finance, information systems, international retail, management, marketing, or supply chain management.

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Graduate Programs

The Walton MBA

The Walton College has collaborated with our corporate partners to develop MBA programs that provide an applied understanding of the retail and consumer packaged goods industry.

Walton MBA

The Executive MBA

Because the Walton College is located in the heart of the retail industry, we have designed our EMBA curriculum with a strong foundation in the value chain and the consumer-packaged goods industry.

Designed for working professionals, this hybrid/online program allows students to obtain a Walton Executive MBA (EMBA) in two years by attending classes approximately one Saturday each month.

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Ph.D. Program

The purpose of the Ph.D. program in Business Administration with an emphasis in Marketing is to prepare individuals for academic careers in research, teaching, and service at universities.

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Department Updates from Linkedin

The Department of Marketing frequently shares updates about our faculty, students, industry partners, and special events on our Linkedin page. If you'd like to stay informed, follow us!

  Follow the Department of Marketing on Linkedin.


 

New & Noteworthy

Marketing Students Generate Buzz

Marketing Students Generate Buzz

In Anne Velliquette’s Integrated Marketing Communications class, students presented a creative brief and a strategic pitch to identify new target markets, create awareness and encourage shoppers to purchase Any’tizer chicken snacks.

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Outstanding Walton College Faculty Recognized for 2020-21

Outstanding Walton College Faculty Recognized for 2020-21

Scot Burton, distinguished professor in the Department of Marketing, has been recognized with the Outstanding All-Around Faculty Award for 2020-21 by the Walton College.

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Academia and Industry Collaborate for Insights into Future of Retail

Academia and Industry Collaborate for Insights into Future of Retail

What made this thought leadership conference special was that it didn’t end after the two days spent on the Walton College and U of A campus.

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