University of Arkansas

Walton College

The Sam M. Walton College of Business

Department of Marketing

Marketing is the second largest department in the Sam M. Walton College of Business. Our students ultimately benefit because our faculty collaborate with Walmart, J.B. Hunt Transport Inc., Procter & Gamble, General Mills, FedEx, and other leading companies with headquarters or offices in Northwest Arkansas. 

Academic Programs

The Department of Marketing has 19 full-time faculty members, 2 staff members, and 6-8 doctoral students in residence. Marketing faculty members have been recognized for their excellence in teaching, research, and service.  Students in the Department of Marketing benefit from cooperative education and professional organizations, allowing them to interact with professionals and augment their classroom learning.



Undergrad Marketing Major
Bachelor's Degree

This degree program is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies.

In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

Learn More

Undergrad Retail Major
Bachelor's Degree

The Retail degree program is designed to prepare students for careers in retailing or in companies that manufacture, sell, and distribute consumer goods to retailers.

In addition to a broad view of the business and retail environments students can select to concentrate their retail studies in accounting, economics, finance, information systems, international retail, management, marketing, or supply chain management.

Learn More

Online Marketing Degree
Bachelor's Degree

online degree

This online program provides a flexible and cost-effective opportunity to pursue a marketing degree, whether you are new to college, completing a degree started years ago, or seeking an additional degree to enhance your career.

Learn More

Graduate Programs

Master of Science in Marketing

The Master of Science in Marketing degree is designed to foster customer-focused innovation and decision-making skills essential for success in brand management. Students will understand the challenges faced by organizations in an environment altered by changes in consumer behavior, technology and globalization.

Marketing Master's Degree

The Walton MBA

The Walton College has collaborated with our corporate partners to develop MBA programs that provide an applied understanding of the retail and consumer packaged goods industry.

Walton MBA

The Executive MBA

Because the Walton College is located in the heart of the retail industry, we have designed our EMBA curriculum with a strong foundation in the value chain and the consumer-packaged goods industry.

Designed for working professionals, this hybrid/online program allows students to obtain a Walton Executive MBA (EMBA) in two years by attending classes approximately one Saturday each month.

Learn More

Ph.D. Program

The purpose of the Ph.D. program in Business Administration with an emphasis in Marketing is to prepare individuals for academic careers in research, teaching, and service at universities.

Learn More


New & Noteworthy