Marketing is the second largest department in the Sam M. Walton College of Business. Our students ultimately benefit because our faculty collaborate with Walmart, J.B. Hunt Transport Inc., Procter & Gamble, General Mills, FedEx, and other leading companies with headquarters or offices in Northwest Arkansas.
The Department of Marketing has 19 full-time faculty members, 2 staff members, and 6-8 doctoral students in residence. Marketing faculty members have been recognized for their excellence in teaching, research, and service. Students in the Department of Marketing benefit from cooperative education and professional organizations, allowing them to interact with professionals and augment their classroom learning.
This degree program is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies.
In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Learn MoreThe Retail degree program is designed to prepare students for careers in retailing or in companies that manufacture, sell, and distribute consumer goods to retailers.
In addition to a broad view of the business and retail environments students can select to concentrate their retail studies in accounting, economics, finance, information systems, international retail, management, marketing, or supply chain management.
Learn More
This online program provides a flexible and cost-effective opportunity to pursue a marketing degree, whether you are new to college, completing a degree started years ago, or seeking an additional degree to enhance your career.
Learn MoreThe Master of Science in Marketing degree is designed to foster customer-focused innovation and decision-making skills essential for success in brand management. Students will understand the challenges faced by organizations in an environment altered by changes in consumer behavior, technology and globalization.
Marketing Master's DegreeThe Walton College has collaborated with our corporate partners to develop MBA programs that provide an applied understanding of the retail and consumer packaged goods industry.
Walton MBABecause the Walton College is located in the heart of the retail industry, we have designed our EMBA curriculum with a strong foundation in the value chain and the consumer-packaged goods industry.
Designed for working professionals, this hybrid/online program allows students to obtain a Walton Executive MBA (EMBA) in two years by attending classes approximately one Saturday each month.
Learn MoreThe purpose of the Ph.D. program in Business Administration with an emphasis in Marketing is to prepare individuals for academic careers in research, teaching, and service at universities.
Learn More
Anne studied here at Walton College and received her doctorate in marketing. She then left Fayetteville to teach at the The University of Utah for four years. She has been teaching at Walton College since 2014.
October 24, 2022 | By Grant Schol
The internship program was designed to encourage women of color to seek STEAM jobs, an area where they are typically under-represented.
July 8, 2022 | By Lori McLemore
These rankings reflect the influence that our top scholars have in shaping business research around the world. This demonstrates that our most accomplished researchers are true thought leaders.
March 1, 2022
Find people with our department directory.
Part of the Sam M. Walton College of Business
Located at the University of Arkansas
Business Building 302
Fayetteville, AR 72701
(479) 575-4055 p
(479) 575-8407 f
