Below you'll find a recent archive of news items related to the Department of Marketing at the Sam M. Walton College of Business.
A new study established that engaging in a little banter with rival brands over X (formerly Twitter) helped drive in-store visits, particularly in the context of launching a new product.
03/10/2025 | By Hardin Young
This year, awards were presented in the Distinguished Leadership and Distinguished Research and Teaching Faculty Award categories.
02/18/2025 | By Shelby Gill and Laurie Marshall
The Walton College's online bachelor's business degree programs have ascended to No. 8 in the nation, advancing two spots from the previous year.
01/27/2025 | By Meghan Perry and Jerra Toms
Judith Anne Garretson Folse, Distinguished Professor and the Chair of the Department of Marketing, has been named the new holder of the prestigious Walmart Chair in Marketing within the Sam M. Walton College of Business.
12/10/2024 | By Meghan Perry and Jerra Toms
The Division of Student Affairs has awarded two graduating seniors with the Henry Woods Leadership Award.
11/15/2024 | By Scott Flanagin
Meet senior Kendall Jasper! Kendall is a Marketing major with a Business Analytics minor from Fayetteville.
11/14/2024 | By Camryn Sexton
Seven distinguished faculty members at the Sam M. Walton College of Business have been recognized among the top 2 percent of scientists globally in Elsevier's latest 2024 rankings.
11/06/2024 | By Meghan Perry
Meet Tanisha Singh! Tanisha is from Long Island, NY, and is a marketing major with a minor in business analytics. She is involved on campus with the Walton College Student Marketing Advisory Board, Resident Interhall Congress, and is a Conference Ambassador. She is also a part of the Venture Innovation Program, where she is interning with Candles by Whitney.
10/31/2024 | By Camryn Sexton
Molly Rapert, an esteemed marketing professor at the University of Arkansas, has been awarded the prestigious Walmart Lectureship in Retailing within the Sam M. Walton College of Business.
08/12/2024 | By Meghan Perry
Katherine earned an Outstanding Student Award from the Walton College Management Department and was named a Senior of Significance by the Arkansas Alumni Association.
07/24/2024 | By Hailey Wilson Lindsey
"I am really passionate about my students. I seek to serve them as a coach and mentor with the goal of helping them be successful in life."
07/10/2024 | By Meghan Perry
Kendall Jasper, a marketing & business analytics student at Walton College, earned the top prize at Demo Day, the capstone event of the semester in the McMillon Innovation Studio.
06/03/2024 | By Kendall Jasper
The competition brings together students who make pitches judged by real buyers and sellers from various industries.
05/30/2024
Graduate Hotels worked with three Integrated Marketing classes, asking students to analyze a problem and suggest workable solutions.
01/24/2024 | By Lori McLemore
Two business-focused research databases with an international reach tout faculty at Walton College as some of the most cited researchers in the world.
01/11/2024 | By Lori McLemore
Earlier this month, 145 students from eight classes participated in the college’s 2023 Sales Competition, the largest one held to date.
11/17/2023 | By Lori McLemore
Walton College now offers a Master of Science in Marketing degree, which focuses on brand and retail management, consumer behavior and analytics.
03/27/2023 | By Lori McLemore
If not for a series of chance encounters, a forged cover letter and a leap of faith, her life would have been very different.
03/22/2023 | By Grant Schol
Anne studied here at Walton College and received her doctorate in marketing. She then left Fayetteville to teach at the The University of Utah for four years. She has been teaching at Walton College since 2014.
10/24/2022 | By Grant Schol
Molly Rapert, an associate professor of marketing in the Sam M. Walton College of Business, was recognized as the September 2022 Cordes Chair.
09/19/2022
After 22 years, Judith Anne Garretson Folse returns to Walton College.
08/07/2022
Winners were (l-r) 1st Place Winner – Helen Woodham, 2nd Place Winner – Jacob Young, and 3rd Place Winner – Karsyn Robinson.
11/16/2021
Madison Martin, Brady McGinely, Faith Norton, Karsyn Robinson, Helen Woodham and Jacob Young advanced to the final round of the competition, and Helen Woodham finished first.
11/15/2021
The internship program was designed to encourage women of color to seek STEAM jobs, an area where they are typically under-represented.
July 8, 2022 | By Lori McLemore
These rankings reflect the influence that our top scholars have in shaping business research around the world. This demonstrates that our most accomplished researchers are true thought leaders.
March 1, 2022
The Sam M. Walton College of Business will launch online bachelor’s degree programs in human resources management and marketing, and the Fulbright College of Arts and Sciences will add an online bachelor’s program in English.
July 2, 2021
Matt Barber, Bess Roberts, Savannah Castleberry, Sydney Bates and Jack Parmele received first place for their marketing and brand solutions for an Any’tizer chicken snack promotion. They surveyed college students and let the data tell the story for their solutions.
June 1, 2021
Faculty members at Walton College have continued to exemplify the college's EPIC values with their contributions. View the list of outstanding Walton College faculty recognized for the 2020-2021 academic year.
March 19, 2021
