News
Below you'll find a recent archive of news items related to the Department of Marketing at the Sam M. Walton College of Business.
Three Alumni to Be Honored at Awards Banquet
Three outstanding alumni of the Sam M. Walton College of Business at the University of Arkansas will be honored in April at the college’s annual awards banquet.
Core Marketing: Students Place Concepts into Practice
Anne Velliquette’s senior level Integrated Marketing Communications classes, students dive into consumer buying behavior and what informs buying decisions, putting marketing studies into practice.
Marketing Is a Fertile Field for Walton College Students
Northwest Arkansas creates distinct advantages for students entering the field of marketing.
Walton Marketing Ph.D. Alumna: Anastasia Thyroff
Anastasia Thyroff is an associate professor at Clemson University and engages in research with several Walton College marketing professors.
This Is How We Intern: Meet Raleigh Woods
Associate Professor Molly Rapert interviewed student Raleigh Woods to discuss her experience working in Washington, D.C., this summer for U.S. Senator Roy Blunt. Listen in.
Walton Marketing Ph.D. Alumna: Jennifer Siemens
Alumna Jennifer Siemens serves as the department chair in marketing at Clemson University.
This Is How We Intern: Meet Aidan Smith
Listen in as Molly Rapert sits down with Aidan Smith to talk about his internship at Harvest Group.
This Is How We Intern: Meet Katie Brandt
Listen in as Molly Rapert talks to junior Katie Brandt about her internship at Modthink digital marketing firm. #ThisIsHowWeIntern
Scot Burton Recognized with Lifetime Achievement Award
Scot Burton, distinguished professor and Tyson Chair in Food and Consumer Products Retailing in the Department of Marketing at the Walton College, has been awarded the 2020 American Marketing Association’s Marketing and Society Special Interest Group Lifetime Achievement Award.
Marketing Sense: How Two Walton College Teams Breathed New Life Into Brut
For Helen of Troy, a multi-national parent company, the smell of Brut is not just walking down memory lane. It is big business.
Nothing But Net: Walton Students Assist Vietnamese Farmers with Nethouses
Steve Kopp has been taking teams of students to Vietnam since 2015 to study the business, culture, environment and economics of rural Vietnamese farmers.
Determined to Support
When Covid-19 ended their service project, Quincee Scates and Kaitlin Ketchey, officers in Future Women Business Leaders, quickly pivoted to an online project: writing letters of support to shut-ins or medical professionals.
EPIC Spotlight: Garrett Rybak
At the age of 23, Garrett Rybak sat in the cockpit of a T-34 with the engine roaring and propellers spinning. After the requisite safety checks, he grabbed the controls and sped the aircraft down the runway until it went airborne into the Wild Blue Yonder.
EPIC Spotlight: Dub Ashton
Call him Dub. Not Dr. Ashton. It was a request he made when he was department chair for the Department of Marketing and, later, senior associate dean at the Sam M. Walton College of Business. He has never wavered on this preference, and it’s how his students address him. He’s Dub.
Walton College to Host Retailing Thought Leadership Conference
The Retailing Thought Leadership Conference will be held on campus Oct. 11-12. Industry leaders will share insights on the future of retail.
Walton College Engages Students Through Summer Programs
The Office of Diversity and Inclusion introduces high performing minority students to college life, available resources and career opportunities through summer camp programs on campus.
Salty Snacks – It’s All Academic
Hmmm. What to pick … pretzels, potato chips, corn chips, energy bars or popcorn? For marketing students in the Marketing Category Management class, it’s an academic study.
EPIC Spotlight: Molly Rapert
The voice on Molly Rapert’s answering machine said she was a finalist for a university teaching job. The caller left his name but didn’t say from where he was calling. Even more mysterious: Rapert had not applied for the job.
ROAR Across Campus
ROAR – Razorbacks Offering Accountability Resources – is a registered student organization that encourages students to drink responsibly and to look after others who may be drinking.
The Story of the Four Ps
In clinical assistant professor Rebecca Miles’ marketing management class, students study marketing strategies and tactics from a management perspective. To highlight these concepts, Miles had student teams write and illustrate children’s short stories focusing on these marketing elements.
EPIC Spotlight: Daniel Villanova
He enrolled in a marketing class in high school, and became fascinated with consumer behavior – the psychology behind marketing that involves behavior and motivation.
EPIC Spotlight: Jialie Chen
Jialie Chen came to the United States fully prepared to enroll in a doctoral program with a concentration on economics. Then he discovered marketing.
Movista Raises $12m to Further Leadership Position in Workforce Management Space
Movista Inc., the leader in cloud-based labor and workforce management software for retailers, manufacturers, and service providers, announced its $12 million Series A growth equity investment.
Research Frontiers Notes ‘Marketing in Rome’
The University of Arkansas’ Research Frontiers blog publishes an account by Molly Jensen, Walton College clinical associate professor of marketing, of the Marketing in Rome – An American Consumer in Italy program.
Heinzel Named Walton College Employee of the Quarter
Pamela Heinzel, administrative support supervisor for the Department of Marketing, has been named employee of the fourth quarter by Walton College!
EPIC Spotlight: Esther Udouj
Esther Udouj’s office is nestled in a wooded area, away from the dealerships filled with new cars waiting for new owners.
EPIC Spotlight: Jerra Nalley
Jerra Nalley loves Northwest Arkansas. From the funky, artistic community in Eureka Springs to the vibrant night life on Fayetteville’s Dickson Street, she wants the world to know all about it. It’s her living.
Retailing Research Initiative Finds Walmart Online Shoppers Are More Like Other Online Shoppers Than In-Store Walmart Shoppers
The retail habits of shoppers at Walmart.com are more similar to those of Amazon’s customers than they are of Walmart’s own in-store shoppers, a study by the University of Arkansas Retailing Research Initiative finds.
Student Snack Research Yields Real-World Marketers
A team from General Mills assigned marketing management students a specific product and related real-world problem. Teams researched products, surveyed consumers, made recommendations to improve sales and, in the process, become job ready.
U of A Retailing Research Initiative Measures Millennials’ Retail Loyalty
Prices would have to be at least 10 percent lower to get millennials to switch from one major retailer such as Walmart, Amazon and Target to a competitor, a study by a University of Arkansas professor indicates.
Gauri Answers Questions on Store Credit Cards
Dinesh K. Gauri, professor of marketing and holder of the Walmart Chair in Marketing, answers questions about store credit cards at WalletHub.com.
EPIC Spotlight: Heather Nelson
Heather Nelson is drawn to stories. Everybody has one. Even her customers.
New Student Jobs at the McMillon Innovation Studio
McMillon Innovation Studio will be forming innovation design teams and is hiring student project leaders to lead teams. All majors are welcome to apply.
U of A Chapter Takes A Third Place at AMA International Collegiate Conference
Walton’s American Marketing Association group also received an award for Outstanding Membership, Communication and Professional Development.
U of A Retailing Research Initiative Finds Consumers Have Distinct Perceptions of Walmart, Amazon, Target
Dinesh Gauri, a professor in the Department of Marketing and head of the University of Arkansas Retailing Research Initiative, today announced the results of his survey that found distinct consumer perceptions of Walmart, Amazon and Target.
EPIC Spotlight: B.J. Allen
There are so many ways to market a new product. B.J. Allen prefers those that break tradition.
EPIC Spotlight: Gonca Soysal
Bargain shopping at outlet stores is more than just a pastime for Gonca Soysal. She finds the activity fascinating – one she believes could be a win-win for both the consumer and retailer.
EPIC Spotlight: Jessica Loechler
Jessica Loechler wondered where the women were. That was the question she asked herself when her high school history class focused on the men who built America.
Potential Transfer Students Learn About Programs, Resources, Curriculum
Forty potential transfer students from Northwest Arkansas Community College visited the Sam M. Walton College of Business at the University of Arkansas to learn about programs, resources and curriculum in the college.
EPIC Spotlight: Brittany Stettmeier
Growing up in the country holds many memories for Brittany Stettmeier, like family football after tending to the livestock. It was a ritual she remembers fondly. Her father played semi-professional football while her mother was a rugby team member.
Students Helping Student-Centered Business Rebrand
Marketing students at the Sam M. Walton College of Business helped a Fayetteville company rebrand itself so it can in turn help students Do College Better.
Two Teams Share Win at Social Innovation Challenge
Often things are too close to call, and such was the case when student teams pitched their social and environmental design solutions to a panel of faculty and expert judges at the second Social Innovation Challenge.
EPIC Spotlight: Jessica Salmon
From the time she graduated from college, Jessica Salmon thought about how she could make a difference beyond the corporate world.
Allen Publishes Crowdsourcing Research in Journal of Marketing
Bradley J. Allen, an assistant professor of marketing at the Walton College, has had his research paper “Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ‘Crowd’” accepted for publication in the Journal of Marketing.
Colleges Collaborate on Research into Efficiency, Physical Aspects of UPC Methods
A collaboration between professors in business and exercise science is adding knowledge to the research fields of both, as well as practical information for Digimarc Corporation, a corporate sponsor of the McMillon Innovation Studio at the University of Arkansas.
Salmon Named Director of Center for Retailing Excellence
Jessica Salmon was named director of the Center for Retailing Excellence for the Sam M. Walton College of Business at the University of Arkansas, effective July 17. Previously, she served as director of Finance and Strategy for Walmart U.S.
Study Abroad Experience Inspires Campaign Gift From Roberts Family
University of Arkansas alumni John and Tamara Roberts, along with their children — alumnus Connor Roberts and current student Blakely Roberts — have made a family gift through Campaign Arkansas to help support study abroad opportunities at the university.
EPIC SPOTLIGHT: Alissa Gardner
Alissa Gardner wouldn’t take no for an answer. Alissa Gardner BSBA ’17 Google Account Strategist Ann Arbor, Michigan As a senior with a double major in marketing and supply chain management at the Sam M. Walton College of Business, Gardner had her sights on a career with Google, the multinational company that’s probably best known … Continue reading EPIC SPOTLIGHT: Alissa Gardner
Adding Value, Gaining Experience
Scott Sims, an honors accounting and finance double major in Walton College, beams at everyone we pass in the Bentonville Sam’s Club, greeting the workers like old friends.
Where’s the beef on the loss leader strategy?
New research delves into the numbers to find out if the received wisdom on deep discounting by retailers is justified.
