News

Below you'll find a recent archive of news items related to the Department of Marketing at the Sam M. Walton College of Business.

Three Alumni to Be Honored at Awards Banquet

Three outstanding alumni of the Sam M. Walton College of Business at the University of Arkansas will be honored in April at the college’s annual awards banquet.

Walton College Engages Students Through Summer Programs

The Office of Diversity and Inclusion introduces high performing minority students to college life, available resources and career opportunities through summer camp programs on campus.

Salty Snacks – It’s All Academic

Hmmm. What to pick … pretzels, potato chips, corn chips, energy bars or popcorn? For marketing students in the Marketing Category Management class, it’s an academic study.

EPIC Spotlight: Molly Rapert

The voice on Molly Rapert’s answering machine said she was a finalist for a university teaching job. The caller left his name but didn’t say from where he was calling. Even more mysterious: Rapert had not applied for the job.

ROAR Across Campus

ROAR – Razorbacks Offering Accountability Resources – is a registered student organization that encourages students to drink responsibly and to look after others who may be drinking.

The Story of the Four Ps

In clinical assistant professor Rebecca Miles’ marketing management class, students study marketing strategies and tactics from a management perspective. To highlight these concepts, Miles had student teams write and illustrate children’s short stories focusing on these marketing elements.

EPIC Spotlight: Daniel Villanova

He enrolled in a marketing class in high school, and became fascinated with consumer behavior – the psychology behind marketing that involves behavior and motivation.

EPIC Spotlight: Jialie Chen

Jialie Chen came to the United States fully prepared to enroll in a doctoral program with a concentration on economics. Then he discovered marketing.

Movista Raises $12m to Further Leadership Position in Workforce Management Space

Movista Inc., the leader in cloud-based labor and workforce management software for retailers, manufacturers, and service providers, announced its $12 million Series A growth equity investment.

Research Frontiers Notes ‘Marketing in Rome’

The University of Arkansas’ Research Frontiers blog publishes an account by Molly Jensen, Walton College clinical associate professor of marketing, of the Marketing in Rome – An American Consumer in Italy program.

Heinzel Named Walton College Employee of the Quarter

Pamela Heinzel, administrative support supervisor for the Department of Marketing, has been named employee of the fourth quarter by Walton College!

EPIC Spotlight: Esther Udouj

Esther Udouj’s office is nestled in a wooded area, away from the dealerships filled with new cars waiting for new owners.

EPIC Spotlight: Jerra Nalley

Jerra Nalley loves Northwest Arkansas. From the funky, artistic community in Eureka Springs to the vibrant night life on Fayetteville’s Dickson Street, she wants the world to know all about it. It’s her living.

Retailing Research Initiative Finds Walmart Online Shoppers Are More Like Other Online Shoppers Than In-Store Walmart Shoppers

The retail habits of shoppers at Walmart.com are more similar to those of Amazon’s customers than they are of Walmart’s own in-store shoppers, a study by the University of Arkansas Retailing Research Initiative finds.

Student Snack Research Yields Real-World Marketers

A team from General Mills assigned marketing management students a specific product and related real-world problem. Teams researched products, surveyed consumers, made recommendations to improve sales and, in the process, become job ready.

U of A Retailing Research Initiative Measures Millennials’ Retail Loyalty

Prices would have to be at least 10 percent lower to get millennials to switch from one major retailer such as Walmart, Amazon and Target to a competitor, a study by a University of Arkansas professor indicates.

Gauri Answers Questions on Store Credit Cards

Dinesh K. Gauri, professor of marketing and holder of the Walmart Chair in Marketing, answers questions about store credit cards at WalletHub.com.

EPIC Spotlight: Heather Nelson

Heather Nelson is drawn to stories. Everybody has one. Even her customers.

New Student Jobs at the McMillon Innovation Studio

McMillon Innovation Studio will be forming innovation design teams and is hiring student project leaders to lead teams. All majors are welcome to apply.

U of A Chapter Takes A Third Place at AMA International Collegiate Conference

Walton’s American Marketing Association group also received an award for Outstanding Membership, Communication and Professional Development.

U of A Retailing Research Initiative Finds Consumers Have Distinct Perceptions of Walmart, Amazon, Target

Dinesh Gauri, a professor in the Department of Marketing and head of the University of Arkansas Retailing Research Initiative, today announced the results of his survey that found distinct consumer perceptions of Walmart, Amazon and Target.

EPIC Spotlight: B.J. Allen

There are so many ways to market a new product. B.J. Allen prefers those that break tradition.

EPIC Spotlight: Gonca Soysal

Bargain shopping at outlet stores is more than just a pastime for Gonca Soysal. She finds the activity fascinating – one she believes could be a win-win for both the consumer and retailer.

EPIC Spotlight: Jessica Loechler

Jessica Loechler wondered where the women were. That was the question she asked herself when her high school history class focused on the men who built America.

Potential Transfer Students Learn About Programs, Resources, Curriculum

Forty potential transfer students from Northwest Arkansas Community College visited the Sam M. Walton College of Business at the University of Arkansas to learn about programs, resources and curriculum in the college.

EPIC Spotlight: Brittany Stettmeier

Growing up in the country holds many memories for Brittany Stettmeier, like family football after tending to the livestock. It was a ritual she remembers fondly. Her father played semi-professional football while her mother was a rugby team member.

Students Helping Student-Centered Business Rebrand

Marketing students at the Sam M. Walton College of Business helped a Fayetteville company rebrand itself so it can in turn help students Do College Better.

Two Teams Share Win at Social Innovation Challenge

Often things are too close to call, and such was the case when student teams pitched their social and environmental design solutions to a panel of faculty and expert judges at the second Social Innovation Challenge.

EPIC Spotlight: Jessica Salmon

From the time she graduated from college, Jessica Salmon thought about how she could make a difference beyond the corporate world.

Allen Publishes Crowdsourcing Research in Journal of Marketing

Bradley J. Allen, an assistant professor of marketing at the Walton College, has had his research paper “Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ‘Crowd’” accepted for publication in the Journal of Marketing.

Colleges Collaborate on Research into Efficiency, Physical Aspects of UPC Methods

A collaboration between professors in business and exercise science is adding knowledge to the research fields of both, as well as practical information for Digimarc Corporation, a corporate sponsor of the McMillon Innovation Studio at the University of Arkansas.

Salmon Named Director of Center for Retailing Excellence

Jessica Salmon was named director of the Center for Retailing Excellence for the Sam M. Walton College of Business at the University of Arkansas, effective July 17. Previously, she served as director of Finance and Strategy for Walmart U.S.

Study Abroad Experience Inspires Campaign Gift From Roberts Family

University of Arkansas alumni John and Tamara Roberts, along with their children — alumnus Connor Roberts and current student Blakely Roberts — have made a family gift through Campaign Arkansas to help support study abroad opportunities at the university.

EPIC SPOTLIGHT: Alissa Gardner

Alissa Gardner wouldn’t take no for an answer. Alissa Gardner BSBA ’17 Google Account Strategist Ann Arbor, Michigan As a senior with a double major in marketing and supply chain management at the Sam M. Walton College of Business, Gardner had her sights on a career with Google, the multinational company that’s probably best known … Continue reading EPIC SPOTLIGHT: Alissa Gardner→

Adding Value, Gaining Experience

Scott Sims, an honors accounting and finance double major in Walton College, beams at everyone we pass in the Bentonville Sam’s Club, greeting the workers like old friends.

Where’s the beef on the loss leader strategy?

New research delves into the numbers to find out if the received wisdom on deep discounting by retailers is justified.

Camp Introduces Business Degrees and Careers to Incoming Freshmen

The Office of Diversity and Inclusion at the Sam M. Walton College of Business hosted 26 incoming freshman students from Arkansas, Texas, Florida, Missouri and Kansas during the Business Leadership Academy camp held June 4-8.

EPIC Spotlight: Dinesh Gauri

Northwest Arkansas is an ideal location to do research in marketing and consumer behavior. If Dinesh Gauri didn’t know it 10 years ago, he knows it now.

Gauri Co-Authors Paper for Journal of Retailing

Dinesh K. Gauri, a Walton College professor of marketing and holder of the Walmart Chair in Marketing, has had a paper “An Empirical Analysis of the Impact of Promotional Discounts on Store Performance” accepted for publication in the Journal of Retailing.

Walton Class Crafts Ad Campaign for Local Baker While Making a Difference in the Community

Gaining real-world experience in a career that you love. Earning credit toward your major. Making a difference in your community. All from one class project. Pretty cool, huh? For the spring 2017 semester, Anne Velliquette, clinical assistant professor at the Sam M. Walton College of Business, assigned a service-learning project to her Integrated Marketing Communications … Continue reading Walton Class Crafts Ad Campaign for Local Baker While Making a Difference in the Community→

Podcaster Joel Robinson Wins Spot at Star Wars Celebration

By Hayley Hammonds To Joel Robinson, it must have seemed like it was something that was happening a long time ago in a galaxy far, far away.

EPIC Spotlight: Stephanie Schuljak

Stephanie Schuljak knew she wanted to help others. She tried majoring in kinesiology with the idea of going to medical school. Science, however, was not her thing.

American Marketing Association Chapter Wins Awards at International Collegiate Conference

The University of Arkansas chapter of the American Marketing Association won the Exemplary Collegiate Chapter Performance for Communications and the Fundraising Award at the organization’s 39th Annual International Collegiate Conference in New Orleans.

Google, IBM and SamsClub.com Executives to Speak at Trends in Technology Conference

Leaders from Google, IBM, SamsClub.com, QVC, Starship Technologies and useAIble will be featured at the 2017 Trends in Technology Conference on Wednesday, April 26, from 8 a.m. to 4 p.m. at the John Q. Hammons Convention Center in Rogers.

EPIC Spotlight: Boxxyy

It started as a class assignment. It became a pet product company that helps animal shelters.

EPIC Spotlight: Bjorn Simmons

If you think marketing and entrepreneurship pertains only to business, guess again. Bjorn Simmons will tell you that entrepreneurial spirit and a know-how attitude can effect change in many aspects of life, whether it’s helping free a man wrongfully imprisoned or creating a tool that can benefit businesses globally.