Marketing: Research
The Marketing Department’s faculty are known for productive and abundant research, often in partnership with doctoral students. Research topics span a wide variety of respected journals and topics.
Recent Research Activity
Recent Publications
Gopal Das, Amaradri Mukherjee, Ronn Smith, (2018). The Perfect Fit: The Moderating
Role of Selling Cues on Hedonic and Utilitarian Product Types, Journal of Retailing,
94 (2): 203-216
Amaradri Mukherjee, Ronn Smith, Anna Turri, (2018). The Smartness Paradox: The Moderating
Effect of Brand Quality Reputation on Consumers' Reactions to RFID-based Smart Fitting
Rooms, Journal of Business Research, 92 (11): 290-299
Brian Ratchford, Dinesh Gauri, (2018). Retail Productivity, Edward Elgar Publishing
Jialie Chen, Vithala Rao, (forthcoming), A Structural Model of Evaluating E-Cigarette
Consumption. Management Science.
Christopher Newman, Scot Burton, Craig Andrews, Richard Netemeyer, Jeremy Kees, (2018).
Marketers' Use of Alternative Front-of-Package Nutrition Symbols: An Examination of
Effects on Product Evaluations, Journal of the Academy of Marketing Science, 46 (3):
453-476
Christopher Berry, Scot Burton, (2019). Reduced-Risk Warnings versus the U.S. FDA-Mandated
Addiction Warning: The Effects of E-Cigarette Warning Variations on Health Risk Perceptions,
Nicotine & Tobacco Research, 101 (July): 979-984
Christopher Berry, Scot Burton, Elizabeth Howlett, (2018). The Effects of Voluntary
Versus Mandatory Menu Calorie Labeling on Consumers' Retailer-Related Responses, Journal
of Retailing, 94 (March): 73-88
Viswanath Venkatesh, John Aloysius,Hartmut Hoehle, Scot Burton, (2017). Design and
Evaluation of Auto-ID Enabled Shopping Assistance Artifacts: Two Retail Store Laboratory
Experiments, MIS Quarterly, 41 (1) : 83-113
Dinesh Gauri, Brian Ratchford, Joseph Pancras, Debabrata Talukdar, (2017). An Empirical
Analysis of the Impact of Promotional Discounts on Store Performance, Management Science,
93 (3) : 283-303
Minakshi Trivedi, Dinesh Gauri, Yu Ma, (2017). Measuring the Efficiency of Category-Level
Sales Response to Promotions, Journal of Retailing, 63 (10) : 3473–3488
Bradley Allen, Deepa Chandrasekaran, Suman Basuroy, (2018). Design Crowdsourcing:
The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd",
Journal of Marketing
Christopher Berry, Scot Burton, Elizabeth Howlett, (2017). It's Only Natural: The
Mediating Impact of Consumers' Inferential Beliefs on the Relationships between Product
Claims, Perceived Product Healthfulness, and Purchase Intentions, Journal of the Academy
of Marketing Science. 45 (5) : 698-719
Gonca Soysal, Gonca Soysal, Brian Ratchford, (2017). “An Empirical Analysis of
Demand Variations and Price Markdowns for Fashion Retailers”, Journal of Retailing and Consumer Services, 38 : Pages 126-136
Anna Turri, Ronn Smith, Steven Kopp, (2017). Privacy and RFID Technology: A Review
of Regulatory Efforts, 51 (2) : 329-354
Robert Stassen, Frank Hoy, Rozenn Perrigot, Andrew Terry, (2017). Resale Price Maintenance
in Franchising: Market Coverage, Company Owned Stores and Retailer Dependence, Edward Elgar Publishing : 249-272
Jeremy Kees, Christopher Berry, Scot Burton, Kim Sheehan, (2017). An Analysis of Data
Quality: Professional Panels, Student Subject Pools, and Amazon’s Mechanical Turk,
Journal of Advertising, 46 (1) : 141-155
Amaradri Mukherjee, Subhash Jha, Ronn Smith, (2017). Regular Price $299; Preorder
Price $199: Price Promotion for a Pre-ordered Product and the Moderating Role of Temporal
Orientation , Journal of Retailing, 93 (2) : 201-211
Bradley Allen, Utpal Dholakia, Suman Basuroy, (2016). The Economic Benefits to Retailers
from Customer Participation in Proprietary Web Panels, Journal of Retailing, 92 (2)
: 147-161
Gonca Soysal, Lakshman Krishnamurthi, (2016). “How Does Adoption of the Outlet Channel
Impact Customers’ Spending in the Retail Stores: Conflict or Synergy?”, Management
Science, 62 (9) : 2692-2704
Dinesh Gauri, Tracy Harmon, Debabrata Talukdar, (2016). Antecedents and Outcomes of
Market Mavenisim: Insights based on Survey and Revealed Data, Journal of Business
Research, 69 : 1053-1060
Cai Fengyan, Rajesh Bagchi, Dinesh Gauri, (2016). Boomerang Effects of Low Price Discounts:
How Low Price Discounts Affect Purchase Propensity, Journal of Consumer Research,
42 : 804-816
Cassandra Davis, Elizabeth Howlett, Scot Burton, (2016). From Food Desert to Food
Oasis: The Potential Positive Influence of Food Retailers on Childhood Obesity Rates,
Journal of Business Research, 139 (December) : 215–224
Craig Andrews, Scot Burton, Richard Netemeyer, Jeremy Kees, (2016). Effects of Plain
Package Branding and Graphic Health Warnings on Adolescent Smokers in the United States
and the European Union, Tobacco Control 25 : 120-126
Robert Stassen, (2016). Managing Intrabrand Competition: Market Coverage, Growth,
and the Sized of Multiunit Franchisees
Christopher Newman, Elizabeth Howlett, Scot Burton, (2016). The Effects of Objective
and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating
Influence of Comparative and Non-Comparative Processing Contexts, Journal of Consumer
Research, 42 (February) : 749-766
Jeremy Kees,
Scot Burton,
Craig Andrews,
(2015).
The Use of Federal Health Warnings and Disclosures to Aid Consumers’ Well-Being
,
Cambridge Handbook of Consumer Psychology
: 530-562
Andrea Tangari,
Scot Burton,
Ronn Smith,
(2015).
Now that's a Bright Idea: The Influence of Consumer Elaboration and Distance Perceptions
on Sustainable Choices
,
91
(3)
: 410-421
Simone Peinkofer,
Terry Esper,
Elizabeth Howlett,
(in press).
While Supplies Last : The Impact of Restricted Sales Promotion on Consumer Response
to Online Stockouts
,
Christopher Berry,
Scot Burton,
Elizabeth Howlett,
(in press).
The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers’
Risk Beliefs and Use Intentions
,
36
(Spring)
: 54-69
Simone Peinkofer,
Terry Esper,
Ronn Smith,
Brent Williams,
(2015).
Assessing the Impact of Price Promotions on Consumer Response to Online Stockouts
,
36
(3)
: 260-272
Christopher Berry,
Amaradri Mukherjee,
Scot Burton,
Elizabeth Howlett,
(2015).
A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on
Purchase Intentions for Retail Food Products
,
91
(3)
: 533-542
Robert Stassen,
(2015).
CORPORATE CHAINS VERSUS CONTRACTUAL CHAINS: EXAMINING COMPETITION AND STORE DEVELOPMENT
IN A LONGITUNAL ANALYSIS OF THE AUTOMOTIVE PARTS RETAILING INDUSTRY
,
International Society of Franchising
Scot Burton,
Laurel Cook,
Elizabeth Howlett,
Christopher Newman,
(2015).
Broken Halos and Shattered Horns: Overcoming the Biasing Effects of Prior Expectations
Through Objective Information Disclosure
,
43
(March)
: 240-256
Adriana Hofer,
Ronn Smith,
Paul Murphy,
(2014).
Spillover Effects of a Firm's Relationship Marketing Orientation in the Logistics
Triad
,
25
(2)
: 270-288
Kalpesh Desai,
Dinesh Gauri,
Yu Ma,
(2014).
An Empirical Investigation of Composite Product Choice
,
90
(4)
: 493-510
Robin Soster,
Andrew Gershoff,
William Bearden,
(2014).
The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and
Satisfaction
,
41
(October)
: 656-77
Craig Andrews,
Richard Netemeyer,
Jeremy Kees,
Scot Burton,
(2014).
How Graphic Visual Health Warnings Affect Young Smokers’ Thoughts of Quitting
,
51
(april)
: 165-183
Christopher Newman,
Elizabeth Howlett,
Scot Burton,
(2014).
Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer
and Retail Store Benefits
,
90
(1)
: 13-26
Xiao Ma,
Jove Hou,
(2014).
Online Photo-posting as Narcissistic Supply: Social Media, Self-Esteem, and Self-Control
,
The Society for Consumer Psychology (SCP) Annual Winter Conference
Robert Stassen,
Brad Lawless,
(2014).
Corporate Chains versus Contractual Chains: Examining Competition and Store Development
in the Case of the Auto Parts Retailing Industry
,
International Society of Franchising
NA
(28)
: 26
Rodger Swanson,
Ronn Smith,
(2013).
A Path to a Public-Private Partnership: Commercial Logistics Concepts Applied to Disaster
Response
,
34
(4)
: 332-343
Joseph Pancras,
Dinesh Gauri,
Debabrata Talukdar,
(2013).
Loss Leaders and Cross-Category Retailer Pass-through: A Bayesian Multilevel Analysis
,
89
(2)
: 140-157
Dinesh Gauri,
(2013).
Benchmarking Retail Productivity Considering Retail Pricing and Format Strategy
,
89
(1)
: 1-14
Ronn Smith,
David Knuff,
David Sprott,
Eric Spangenberg,
(2013).
The Influence of Negative Marketplace Information on Consumer Attitudes toward a Service
Establishment
,
Journal of Retailing and Consumer Services
20
(3)
: 358-364
Shannon McCarthy,
S. Dittmore,
(in press).
Demographic considerations for seeking accreditation in undergraduate sport management
programs
,
International Journal of Sports Management
Yoon-Na Cho,
Anastasia Thyroff,
Molly Rapert,
Seong-Yeon Park,
Hyun Ju Lee,
(2013).
To Be or Not to Be Green: Exploring Individualism and Collectivism as Antecedents
of Environmental Behavior
,
66
: 1052-1059
Katie Kelting,
Dan Rice,
(2013).
Should we hire David Beckham to endorse our brand? Contextual interference and consumer
memory for brands in a celebrity’s endorsement portfolio
,
30
(7)
: 602-613
Shannon McCarthy,
S. Dittmore,
(2013).
Defunding success: Cincinnati athletics' decision to eliminate athletic aid for men's
Olympic sports
,
College Sport Research Institute conference
Robert Stassen,
Matthew Waller,
Yao Jin,
(2013).
Retailer Market Structure and Participation in Promotions: Intertype Competition in
Major Metro Markets
,
Laurel Cook,
Ronn Smith,
Yao Jin,
(2013).
CSR Dimensional Inequality: The Impact of Corporate Social Responsibility Performance
,
24
: 80-81
Alexander Rose,
Jeff Murray,
(2012).
Husserl's Phenomenological Method: Insights and Implications for Consumer Research
,
Proceedings of the Seventh Annual Consumer Culture Theory Conference
Eric Spangenberg,
David Sprott,
David Knuff,
Ronn Smith,
Carl Obermiller,
Anthony Greenwald,
(2012).
Process Evidence for the Question-Behavior Effect: Influencing Socially Normative
Behaviors
,
Social Influence
7
(3)
: 211-228
Stephen Dittmore,
Shannon McCarthy,
Chad McEvoy,
Galen Clavio,
(2012).
Perceived Utility of Official University Athletic Twitter Accounts: The Opinions of
College Athletic Administrators
,
Journal of Issues in Intercollegiate Athletics
6
: 286-305
Gonca Soysal,
Lakshman Krishnamurthi,
(2012).
“Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis”
,
31
(2)
: 293-316
Eun-Mi Lee,
Seong-Yeon Park,
Molly Rapert,
Christopher Newman,
Arch Woodside,
(2012).
Does Perceived Consumer Fit Matter in Corporate Social Responsibility Issues?
,
65
(11)
: 1558-1564
Elizabeth Howlett,
Scot Burton,
Christopher Newman,
Andrea Tangari,
(2012).
The Influence of Consumer Concern about Global Climate Change on Framing Effects for
Environmental Sustainability Messages
,
International Journal of Advertising
31
(3)
: 511-527
Yao Jin,
Ronn Smith,
Laurel Cook,
(2012).
A Race to the Bottom? Consumer Responses to Human Rights Performance
,
22
: 61-62
Robert Stassen,
Marko Grünhagen,
(2012).
Live and Let Die: An Examination of Franchisee Failure Rates across States and Metropolitan
Statistical Areas
,
International Society of Franchising
26
: 25
Andrea Tangari,
Ronn Smith,
(2012).
How the Temporal Framing of Energy Savings Influences Consumer Product Evaluations
and Choice
,
29
(4)
: 198-208
Ronn Smith,
Pierre Chandon,
Vicki Morwitz,
Eric Spangenberg,
David Sprott,
(2012).
How to Help People Change Their Habits: Asking about Their Plans
,
Yale Economic Review
8
(1)
: 15-18
Yoon-Na Cho,
Anastasia Thyroff,
Molly Rapert,
(2012).
Grass Looks Greener on the Other Side: Cultural Influence on Environmental Behavior
,
23
: 362-363
Yu Ma,
Kusum Ailawadi,
Dinesh Gauri,
Dhruv Grewal,
(2011).
An Empirical Investigation of the Impact of Increasing Gasoline Prices on Consumers
Shopping Behavior
,
75
: 18-35
Pierre Chandon,
Ronn Smith,
Vicki Morwitz,
Eric Spangenberg,
David Sprott,
(2011).
When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal
Norms
,
38
(3)
: 420-430
Dhruv Grewal,
Kusum Ailawadi,
Dinesh Gauri,
Praveen Kopalle,
Kevin Hall,
Jane Robertson,
(2011).
Innovations in Retail Pricing and Promotions
,
87
(1)
: 43-52
Xiaodong Sun,
Dinesh Gauri,
Scott Webster,
(2011).
Forecasting of Cruise Line Revenue Management
,
Journal of Revenue and Pricing Management
10
: 306-324
Robert Stassen,
Marko Grünhagen,
Josef Windsperger,
(2011).
Empirical Evidence on Franchisee Exits in Mature U.S. Franchise Systems
,
International Conference on Economics and Management Networks
5th
: 24
Scot Burton,
Craig Andrews,
Jeremy Kees,
(2011).
Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Icons
,
(Fall)
: 175-190
Dan Rice,
Katie Kelting,
Richard Lutz,
CW Park,
(2011).
Multiple Endorsers and Multiple Endorsements: The Influence of Message Repetition,
Source Congruence and Involvement on Brand Attitudes
,
22
(2)
: 249-259
Robert Stassen,
Marko Grünhagen,
M. Tuunane,
Gerard Cliquet,
G. Hendriske,
Josef Windsperger,
(2011).
Market Saturation or Market Concentration: Evidence on Competition among U.S. Limited
Service Franchise Brands
,
Springer
4
: 117-133
Thomas Jensen,
Amy Stokes,
(2011).
Co-Branding: The Effects of E-Tailer and Delivery Carrier Familiarity on Price and
E-Tailer Perceptions
,
19 (Winter)
(1)
: 97-108
Robin Soster,
Ashwani Monga,
William Bearden,
(2010).
Tracking Costs of Time and Money: How Accounting Periods Affect Mental Accounting
,
37
Debabrata Talukadar,
Dinesh Gauri,
Dhruv Grewal,
(2010).
An Empirical Analysis of the Extreme Cherry Picking Behavior of Consumers in the Frequently
Purchased Goods Market
,
86
(4)
: 337-355
Molly Rapert,
Christopher Newman,
Seong-Yeon Park,
Eun Lee,
(2010).
Seeking a Better Place: Sustainability in the CPG Industry
,
Journal of Global Academy of Marketing Science
20
(2)
: 199-207
Frank Fu,
Keith Richards,
Dougla Hughes,
Eli Jones,
(2010).
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes,
Subjective Norms, and Self-Efficacy.
,
74
(6)
: 61-76
Jeremy Kees,
Scot Burton,
Craig Andrews,
John Kozup,
(2010).
Understanding How Graphic Visual Warnings Work On Cigarette Packaging
,
Jennifer Fries,
Anna Turri,
Daniel Bello,
Ronn Smith,
(2010).
Factors that Influence the Implementation of RFID Programs
,
25
(8)
: 590-595
Jeremy Kees,
Scot Burton,
Andrea Tangari,
(2010).
The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses
to Health-Related Advertising
,
39
(Spring)
: 19-34
Matthew Waller,
Brent Williams,
Andrea Tangari,
Scot Burton,
(2010).
Marketing at the Retail Shelf: An Examination of Moderating Effects of Logistics
on SKU Market Share
,
38
(spring)
: 105-117
Robert Stassen,
Christopher Newman,
(in press).
Competition or Coverage: A Cross Sectional Analysis of the Structure of Multi-Unit
Franchisee Ownership in U.S. Markets
,
ISoF 2010 Conference - Sydney, Australia
: 25
Dinesh Gauri,
Janos Pauler,
Minakshi Trivedi,
(2009).
Benchmarking Performance in Retail Chains: An Integrated Approach
,
28
(3)
: 502-515
T. Mitra,
C. Chakroborty,
Amaradri Mukherjee,
A. Ray,
(2009).
CAIDSA: Computer-aided Intelligent Diagnostic System for Bronchial Asthma
,
Expert Systems with Applications
36
(3)
: 4958-4966
Kusum Ailawadi,
J Beauchamp,
Naveen Donthu,
Dinesh Gauri,
Venkatesh Shankar,
(2009).
Communication and promotion decisions in retailing: A review and directions for future
research
,
85
(1)
: 42-55
Molly Rapert,
Christopher Newman,
(2009).
Seeking a Better Place: What Executives and Consumers Believe about Sustainable Initiatives
in the Consumer Packaged Goods Industry
,
Society for Marketing Advances
Scot Burton,
Elizabeth Howlett,
Andrea Tangari,
(2009).
Food for Thought: How Will the Nutrition Labeling of Quick Service Menu Items Influence
Consumers’ Product Evaluations, Purchase Intentions, and Choices?”
,
85
(3)
: 258-273
Jeff Murray,
Julie Ozanne,
(2009).
The Critical Participant
,
25
(7-8)
: 835-841
Robert Stassen,
Marko Grünhagen,
(2009).
Competition in Franchising: Brand Concentration, Saturation, and Performance in Limited
Service Restaurant Markets
,
International Conferences on Economics and Management of Networks - EMNet
: 25
Duhachek Adam,
Katie Kelting,
(2009).
Coping Repertoire: Integrating a New Conceptualization of Coping with Transactional
theory
,
19
(3)
: 473-485
Douglas Hearth,
Elizabeth Howlett,
David Kurtz,
Tom Krueger,
(2009).
Financial Literacy: Experience or Education
,
Academy of Finance
2009
: 16 pages
Terry Esper,
Brian Fugate,
Molly Rapert,
(2008).
Enhancing Relationships Within Groups: The Impact of Role Perceptions Within Logistics
Teams
,
Journal of Relationship Marketing
7
(2)
: 121–150
Amaradri Mukherjee,
C. Chakroborty,
T. Mitra,
A. Ray,
(2008).
Disease Probability Estimation Using Neural Netwroks for Asthmatic Patients
,
International Journal of Computational Intelligence and Healthcare Informatics
1
(1)
: 17-23
Dinesh Gauri,
K Sudhir,
Debabrata Talukdar,
(2008).
The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household
Survey and Purchase Data
,
45
(2)
: 226-240
Dinesh Gauri,
Minakshi Trivedi,
Dhruv Grewal,
(2008).
Understanding the Determinants of Retail Strategy: An Empirical Analysis
,
84
(3)
: 256-267
Elyria Kemp,
Steven Kopp,
(2008).
When Feeling Good and Even Better is the Aim—Examining Emotion Regulation Consumption
,
Journal of Consumer Behavior
David Sprott,
Ronn Smith,
Eric Spangenberg,
Timothy Freson,
(2004).
Specificity of Prediction Requests: Evidence for the Differential Effects of Self-Prophecy
on Commitment to a Health Assessment
,
34
(6)
: 1176-1190
Terry Esper,
Thomas Jensen,
Scot Burton,
Fernanda Turnipseed,
(2003).
The Last Mile: An Examination of Effects Of Online Retail Delivery Strategies On Consumers
,
24
(2)
: 177-203
Eric Spangenberg,
David Sprott,
Bianca Grohmann,
Ronn Smith,
(2003).
Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance
Explanation for Self-Prophecy
,
67
(3)
: 47-62
Alexander Ellinger,
Daniel Lynch,
James Andzulis,
Ronn Smith,
(2003).
B-to-B E-Commerce: A Content Analytical Assessment of Motor Carrier Websites
,
24
(1)
: 199-220
