University of Arkansas

Walton College

The Sam M. Walton College of Business

Marketing: Research

The Marketing Department’s faculty are known for productive and abundant research, often in partnership with doctoral students. Research topics span a wide variety of respected journals and topics.

Recent Publications (2016-2021)

Alireza Golmohammadi, Taha Havakhor, Dinesh K. Gauri and Johann Joseph Comprix (2021), “Why You Shouldn’t Engage with Customer Complaints on Twitter,” Harvard Business Review, (April 29).

Dhruv Grewal, Dinesh K. Gauri, Gopal Das, James Agarwal and Mark T. Spence (2021), “Retailing and Emergent Technologies.” Forthcoming at Journal of Business Research.

Andrews, C., Netemeyer, R., Burton, S., Kees, J. (2021). “What Consumers Actually Know: The Role of Objective Nutrition Knowledge in Processing Stop Sign and Traffic Light Front-of-Pack Nutrition Labels.” Journal of Business Research, 128 (May), 140-155.

Golmohammadi, A., Havakhor, T., Gauri, D.K., Comprix, J.J. (2021). “Complaint Publicization in Social Media.” Forthcoming at Journal of Marketing.

Burton, S., Andrews, J.C., Netemeyer, R.G. (2021), “Identifying and Selecting Effective Graphic Health Warnings to Prevent Perceptual Wearout on Tobacco Packaging and Advertising.” Journal of Consumer Affairs (March 21).

Krafft, M., Kumar, V.. Harmeling C., Singh S., Zhu, T., Chen, J., Duncan T., Fortin, W., Rosa, E. (2021), “Insight is Power: Understanding the Terms of the Consumer-Firm Data Exchange.” Journal of Retailing, 97(1), 133-149.

Cox, N. R., Shook, C. L., Halliburton, C. (in press). Retail Math Workbook. Pearson.

Fish, D. D. (2021). The Customer Experience Field Guide: A Practical Manual for Getting Things Done. No. Alpharetta, Georgia :BookLogix.

Grewal D., Gauri, D.K., Roggeveen A.L., Sethuraman R.  (2021), “Strategizing Retailing in the New Technology Era,” Journal of Retailing, 97(1), 6-12.

Gauri, D. K., Jindal, R., Ma, Y., Li, W. (2021). “Omnichannel Battle Between Amazon and Walmart: Is the Focus on Delivery the Best Strategy.” Journal of Business Research, 122 (January), 270-280.

Liu, L., Jindal, R., Gauri, D. K. (2021). “The Role of Patient Satisfaction in Hospitals’ Medicare Reimbursements.” Journal of Public Policy and Marketing (April).

Gauri, D.K., Grewal, D. (2021). “Navigating the Retailing Frontier through Academic and Practitioner Collaboration.” Journal of Retailing, 97(1), 2-5.

Gauri, D.K., Jindal, R.P., Ratchford, B., Fox, E., Bhatnagar, A., Pandey, A., Navallo, J.R., Fogarty, J., Carr, S., Howerton, E. (2021). “Evolution of Retail Formats: Past, Present and Future.” Journal of Retailing, 97(1), 42-61.

Berry, C., Burton, S., Andrews, C., Kees, J. “A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc.” Forthcoming in Journal of Business Ethics.

Soysal, G. P., Roggeveen, A., Grewal, D., Noble, S., Patrick, V., Nordfalt, J., Schwieger, E., Karsberg, J., Dillard, A. (2021). “Forging Meaningful Consumer-Brand Relationships through Creative Merchandise Offerings and Innovative Merchandising Strategies.” Journal of Retailing, 97(1), 81-98.

Villanova, D., Bodapati, A. V., Puccinelli, N. M., Tsiros, M., Goodstein, R. C., Kushwaha, T., Suri, R., Ho, H., Brandon, R., Hatfield, C., Courtney, B. (2021). “Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time.” Journal of Retailing 97(1), 116-132.

Scott, M., Martin, K., Wiener, J., Ellen, P. S., Burton, S. (2020). “The COVID-19 Pandemic at the Intersection of Marketing and Public Policy.” Journal of Public Policy and Marketing, 39(3), 257-267.

Namin, A., Gauri, D. K., Kwortnik, R. (2020). “Improving Revenue Performance with Third-Degree Price Discrimination in the Cruise Industry.” International Journal of Hospitality Management, 89 (August), 102597.

Golmohammadi, A., Mattila, A. S., Gauri, D. K. (2020). “Negative Online Reviews and Consumers' Service Consumption.” Journal of Business Research, 116 (August), 27-36.

Joo, M., Gauri, D. K., Wilbur, K. (2020). “Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry.” Management Science, 66(11), 5362-5388.

Ertekin, Z., Atik, D., Murray, J. B. (2020). “The Logic of Sustainability: Institutional Transformation Towards a More Sustainable Fashion System.” Journal of Marketing Management, 36(15-16), 1447-1480.

Hietanan, J., Murray, J., Sihvonen, A., Tikkanen, H. (2020). “Seduced by ‘Fakes': Producing the Excessive Interplay of Authentic/Counterfeit from a Baudrillardian Perspective.” Marketing Theory, 20(1), 23-43.

Rapert, M. I., Thyroff, A., Grace, S. (2020). “The Generous Consumer: Interpersonal Generosity and Pro-social Dispositions as Antecedents to Cause-related Purchase Intentions.” Journal of Business Research (online November, 2020; in press).

Rapert, M. I., Mukherjee, A. (2020). Retail Safari: “Walking the Retail Store with Buyers and Suppliers.” Journal for Advancement of Marketing Education, 30(2), 92-97.

Wiener, J., Ellen, P. S., Burton, S. (2020). “In Our Turbulent Times: Foundations Laid and Challenges Ahead.: Journal of Public Policy and Marketing, 39(4), 371-377.

Sharma, A., Chakravarty, A., Zhou, C. (2020). “Effect of Alliance Network Asymmetry on Firm Performance and Risk.” Journal of Marketing, 84(6), 74-94.

Smith, L., Rose, R. (2020) “Service with a Smiley Face: Emojional Communication in Mediated Relationships.” International Journal of Research in Marketing, 37(2), 301-319.

Villanova, D. J. B., Ince, E. C., Bagchi, R. (2020). “To Explain or Not: How Process Explanations Impact Assessments of Predictors.” Journal of Experimental Psychology: Applied. 26(1), 144-157.

Davis, C., Burton, S. (2019). “Making Bad Look Good: The Counterpersuasive Effects of Natural Labels on (Dangerous) Vice Goods.” Journal of Business Research, 104 (November), 271-282,

Berry, C., Burton, S. (2019). “Reduced-Risk Warnings versus the U.S. FDA-Mandated Addiction Warning: The Effects of E-Cigarette Warning Variations on Health Risk Perceptions.” Nicotine & Tobacco Research, 21 (July), 979-984.

Berry, C., Burton, S., Howlett, E., Newman, C. (2019). “Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered.” Journal of Public Policy and Marketing, 38 (April), 192-213.

Deutsch, A., Burton, S., Berry, C., Howlett, E. (2019). “The Effects of the FTC-Mandated Disclosure on Homeopathic Product Purchase Intentions and Efficacy Perceptions.” Journal of Business Research, 101 (August), 47-58.

Andrews, C., Mays, D., Netemeyer, R., Burton, S., Kees, J. (2019). “Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent Smoking Beliefs and Intentions.” Nicotine & Tobacco Research. 21(6), 792-798.

Burton, S., Ellen, P., Wiener, J. (2019). “A New Era at the Journal of Public Policy & Marketing Begins.” Journal of Public Policy and Marketing, 38(1), 1-2.

Chen, J., Rao, V.R., Rao (2019), “A Dynamic Model of Rational Addiction with Stockpiling and Learning: An Empirical Examination of E-cigarettes,” Management Science, 66(12), 5,886-5905.

Ayvaz-Cavdaroglu, N., Gauri, D. K., Webster, S. (2019). “Empirical Evidence of Revenue Management in Cruise Line Industry.” Journal of Travel Research, 58(1), 104-120.

Sun, X., Xu, M., Lau, Y.-y., Gauri, D. K. (2019). “Chinese Cruisers’ Satisfaction with Shore Experience: An Empirical Study on A China-Japan Itinerary.” Ocean Coastal Management, 181.

Gallagher, K., Jensen, M., Payne, M., Towne, R. (2019). “An Imperceptible Barcode Can Reduce the Muscle Activity Required to Scan Common Consumer Packaged Goods.” International Journal of Industrial Ergonomics, 72 (July), 80-85.

Tu, V. H., Can, N. D., Yoshifumi, T., Kopp, S., Yabe, M. (2019). “Technical and Environmental Efficiency of Eco-friendly Rice Production in the Upstream Region of the Vietnamese Mekong Delta.” Environment, Development and Sustainability, 21, 2401-2424.

Kopp, S. W. (2019). “Addie's Coffin: Consumption Decisions in Pursuit of an Appropriate Death.” Journal of Consumer Marketing, 36(1), 64-71.

Murray, J., Brokalaki, Z. (2019). “Resistance.” Journal of Customer Behavior, 18(4), 343-352.

Darby, J. L., Fugate, B., Murray, J. (2019). “Interpretive Research: Alternative Approaches to Seeking Knowledge in Supply Chain Management.” International Journal of Logistics Management, 30(2), 395-413.

Murray, J.B., Brokalaki, Z., Bhogal-Nair, A., Cermin, A., Chelekis, J., Cocker, H., Eagar, T., McAlexander, B., Mitchell, N., Patrick, R., Robinson, T., Scholz, J., Thyroff, A., Zavala, M., Zuniga, M.A. (2019). “Toward a Processual Theory of Transformation.” Journal of Business Research, 100 (July), 319-326.

Brokalaki, Z., Murray, J.B. (2019). “The Method of Creative Ethnography: Exploring Food Consumption and Pleasurable Experiences.” Food and Experiential Marketing (pp. 95-118). Routledge. Book Chapter.

Sharma, A., Lam, S. K., DeCarlo, T. E. (2019). “Salesperson Ambidexterity in Customer Engagement: Do Customer Base Characteristics Matter?” Journal of the Academy of Marketing Science, 47, 659-680.

Peinkofer, S. T., Esper, T. L., Smith, R. J., Williams, B. D. (2019). “Assessing the Impact of Drop-Shipping Fulfillment Operations on the Upstream Supply Chain.” International Journal of Production Research, 57(11), 3598-3621.

Soysal, G. P., Zentner, A., Zheng, Z. (2019). “Physical Stores in the Digital Age: How Store Closures Affect Consumer Churn.” Production and Operations Management, 28 (11), 2778-2791.

Villanova, D. J. B. (2019). “The Extended Self, Product Valuation, and the Endowment Effect.” AMS Review, 9(3-4), 357-371.

Newman, C., Burton, S., Andrews, C., Netemeyer, R., Kees, J. (2018). “Marketers' Use of Alternative Front-of-Package Nutrition Symbols: An Examination of Effects on Product Evaluations.” Journal of Academy of Marketing Science, 46(3), 453-476.

Berry, C., Burton, S., Howlett, E. (2018). “The Effects of Voluntary Versus Mandatory Menu Calorie Labeling on Consumers' Retailer-Related Responses.” Journal of Retailing, 94 (March), 73-88.

Cho, Y.-N., Soster, R., Burton, S. (2018). “Enhancing Environmentally Conscious Consumption Through the Communication of Standardized Sustainability Attribute Information.” Journal of Consumer Affairs, 52 (Summer), 393-414.

Burton, S., Wiener, J., Ellen, P. S. (2018). “Looking to the Future: The Evolving Marketing and Public Policy Community.” Journal of Public Policy and Marketing, 37 (Spring), 1-4.

Sun, X., Kwortnik, R., Gauri, D. K. (2018). “Are Repeat Cruisers Different from First-Timers: An Empirical Investigation.” International Journal of Hospitality Management, 71, 132-140.

 Jindal, R., Gauri, D. K., Singh, G., Nicholson, S. (2018). “Factors Influencing Hospital Readmission Penalties: Are They Really Under Hospitals' Control?” Decision Support Systems, 110 (June), 58-70.

Ratchford, B., Gauri, D.K. (2018). Retail Productivity. Edward Elgar Publishing. Book Chapter (

Tu, V. H., Can, N. D., Takahashi, Y., Kopp, S. W., M. Y. (2018). “Modelling the factors affecting the adoption of eco-friendly rice production in the Vietnamese Mekong Delta.” Cogent Food & Agriculture, 4(1).

Lezon, J. L. (2018). "This Thing Called Marketing". No.(1st ed., vol. 1). San Diego, CA :Cognella Academic Publishing.

Miles, R. S. (2018). We Teach Marketing. Braughler Books LLC. Book.

Murray, J.B. (2018). “The Audacity of Reason.” The Routledge Companion to Canonical Authors in Consumption Theory. Book Chapter.

Kopp, S.W., Kim, K. (2018). “Introduction to the Special Section on Global Perspectives in Public Policy and Marketing.” Journal of Public Policy & Marketing, 37 (1), 106-107.

Thyroff, A., Siemens, J., Murray, J. B. (2018). “Constructing a Theoretical Framework for the Process of Innovation Legitimation.” Academy of Marketing Science Review, 8, 180-194.

Ranaweera, C., Jones, T., Murray, J. B. (2018). “A Prototyping Analysis of Relationship Marketing Constructs.” Journal of Marketing Management, 24(9-10), 865-901.

Murray, J. B., Brokalaki, Z. (2018). “Toward a Processual Theory of Transformation.” Journal of Business Research, 100 (July), 319-326.

Mukherjee, A., Smith, R. J., Turri, A. M. (2018). “The Smartness Paradox: The Moderating Effect of Brand Quality Reputation on Consumers' Reactions to RFID-based Smart Fitting Rooms.” Journal of Business Research, 92(11), 290-299.

Das, G., Mukherjee, A., Smith, R. J. (2018). The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types. Journal of Retailing, 94(2), 203-216.

Venkatesh, V., Aloysius, J. A., Hoehle, H., Burton, S. (2017). “Design and Evaluation of Auto-ID Enabled Shopping Assistance Artifacts: Two Retail Store Laboratory Experiments.” MIS Quarterly, 41(1), 83-113.

Berry, C., Burton, S., Howlett, E. (2017). “It's Only Natural: The Mediating Impact of Consumers' Inferential Beliefs on the Relationships between Product Claims, Perceived Product Healthfulness, and Purchase Intentions.” Journal of Academy of Marketing Science, 45(5), 698-719.

 Berry, C., Burton, S., Howlett, E. (2017). “The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers’ Risk Beliefs and Use Intentions.” Journal of Public Policy and Marketing, 36 (spring), 54-69.

Kees, J., Berry, C., Burton, S., Sheehan, K. (2017). “An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon’s Mechanical Turk.” Journal of Advertising, 46(1), 141-155.

Kees, J., Berry, C., Burton, S., Sheehan, K. (2017). “Reply to Amazon's Mechanical Turk: A Comment.” Journal of Advertising, 46(1), 159-162.

Berry, C., Burton, S., Howlett, E. (2017). “Are Cigarette Smokers’, E-Cigarette Users’, and Dual-Users’ Health Risk Beliefs and Responses to Advertising Influenced by Addiction Warnings and Product Type.” Nicotine & Tobacco Research, 19(10), 1185-1191.

Andrews, C., Burton, S., Cook, L.A. “Nutrition Labeling Research in the United States: Consumer Processing, Message Structure and Moderating Conditions.” Encyclopedia of Health and Risk Communication. (2017). 102-132.  Book Chapter).

Rao, V.R., Ravid, S.A., Gretz, R.T., Chen, J., Basuroy, S. (2017), “The Impact of Advertising Content on Movie Revenues.” Marketing Letters, 28(3), 341-355.

Trivedi, M., Gauri, D. K., Ma, Y. (2017). “Measuring the Efficiency of Category-Level Sales Response to Promotions.” Management Science, 63(10), 3473–3488.

Gauri, D. K., Ratchford, B., Pancras, J., Talukdar, D. (2017). “An Empirical Analysis of the Impact of Promotional Discounts on Store Performance.” Journal of Retailing, 93(3), 283-303.

Weathers, D., Siemens, J., Kopp, S. W. (2017). “Tracking Food Intake as Bites: Effects on Cognitive Resources, Eating enjoyment, and Self-control.” Appetite, 111 (April), 23-31.

Murray, J.B., (2017). “Adorno, Horkheimer and the Audacity of Reason.” Canonical Authors in Consumption Theory. Book chapter.

Murray, J.B. (2017) “Habermas: Reigniting Enlightenment Reason.” The Routledge Companion to Canonical Authors in Consumption Theory. Book Chapter.

Ozanne, J.L., Davis, B., Murray, J. B. (2017). “Assessing the Societal Impact of Research: The Relational Engagement Approach.” Journal of Public Policy and Marketing, 36(1), 1-14.

Rapert, M. I. (2017). “The Influence of Experts via ADVISE: Using an Advisory Board to Guide Students in Marketing Management.” Journal for Advancement of Marketing Education, 25(2), 1-12.

Turri, A. M., Smith, R. J., Kopp, S. W. (2017). “Privacy and RFID Technology: A Review of Regulatory Efforts.” Journal of Consumer Affairs, 51(2), 329-354.

Bharadwaj N., Noble, C.H., Tower, A., Smith, L., Dong, Y. (2017). “Predicting Innovation Success in the Motion Picture Industry: The Influence of Multiple Quality Signals.” Journal of Product Innovation Management, 34, 659–680.

Stassen, R. E. (2017). In F. Hoy, R. Perrigot, & A. Terry (Eds.), “Resale Price Maintenance in Franchising:  Market Coverage,” Company Owned Stores and Retailer Dependence. Northampton, Massachusetts: Edward Elgar Publishing. Book Chapter.

Mukherjee, A., Jha, S., Smith, R. J. (2017). “Regular Price $299; Preorder Price $199: Price Promotion for a Pre-ordered Product and the Moderating Role of Temporal Orientation.” Journal of Retailing, 93(2), 201-211.

Soysal, G. P., Soysal, G. P., Ratchford, B. (2017). “An Empirical Analysis of Demand Variations and Price Markdowns for Fashion Retailer.” Journal of Retailing and Consumer Services, 38, 126-136.

Andrews, C., Burton, S., Netemeyer, R., Kees, J. (2016). “Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the United States and the European Union.” Tobacco Control, 25, 120-126.

Newman, C., Howlett, E., Burton, W. S. (2016). “The Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Non-Comparative Processing Contexts.” Journal of Consumer Research, 42 (February), 749-766.

Davis, C., Howlett, E., Burton, S. (2016). “From Food Desert to Food Oasis: The Potential Positive Influence of Food Retailers on Childhood Obesity Rates.” Journal of Business Ethics, 139 (December), 215–224.

Netemeyer, R. G., Burton, S., Andrews, J. C., Kees, J. (2016). “Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking Consideration and Secondhand Smoke Beliefs.” Journal of Public Policy and Marketing, 42 (Spring), 124-143.

Davis, C., Burton, S. (2016). “Understanding Graphic Pictorial Warnings in Advertising: A Replication and Extension.” Journal of Advertising, 45(1), 33-42.

Gauri, D. K., Harmon, T., Talukdar, D. (2016). “Antecedents and Outcomes of Market Mavenisim: Insights based on Survey and Revealed Data.” Journal of Business Research, 69(3), 1053-1060.

Fengyan, C., Bagchi, R., Gauri, D. K. (2016). “Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity.” Journal of Consumer Research, 42(5), 804-816.

Miles, R.S. (2016). In R.S. Miles (Ed.), Teaching Off the Beaten Path: Reflections on Teaching by University of Arkansas of Arkansas Teaching Faculty. Book.

Murphy, C., Jensen, T. (2016). “Faculty Teaching Development: Using the Multidimensional Matrix as a Framework to Guide Teaching Improvement Activities.” International Journal of Teaching and Learning in Higher Education,16, 61-75.

Ozanne, J.L., Davis, B., Murray, J.B. (2016). “Assessing the Societal Impact of Research: The Relationship Engagement Approach.” Journal of Public Policy and Marketing, 36(1), 1-14.

Soysal, G. P., Krishnamurthi, L. (2016). “How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy?” Management Science, 62(9), 2692-2704.