Master of Science in Marketing
Designed for recent graduates and early career professionals seeking advanced, specialized
and focused training in Brand/Retail marketing to facilitate career opportunities
in the marketing field.
Offered by the Sam M. Walton College of Business, this degree is grounded in a deep understanding of the increasing complexity and breadth of the marketing discipline.
The Master of Science in Marketing degree is designed to foster customer-focused innovation
and decision-making skills essential for success in brand management. Students will
understand the challenges faced by organizations in an environment altered by changes
in consumer behavior, technology and globalization.
Students will also gain applied understanding of standard and advanced marketing analytics used to assess performance and apply data to gain insights and drive business results.
Craig Geiger, full time instructor and Director of the newly launched Master's of Science in Marketing degree at the Walton College, sits down with Dean Matt Waller to discuss how incoming students stand to benefit. View podcast page with transcript.
Just the Facts: Master of Science in Marketing
New cohorts begin each Fall Semester for this degree program.
Do I Qualify to Enroll?
Complete your undergraduate degree and meet additional requirements. View Requirements
GMAT or GRE
Students may be eligible for a GMAT/GRE test waiver with a 3.2 undergraduate GPA or 3 years of professional work experience. Please review our master's admissions policies.
International applicants: February 15
Priority (domestic applicants): April 15
Final (domestic applicants): July 1
Total Program Cost
Additional tuition costs applied for out-of-state and international students.
View cost details
Paying for College
View a listing of current Master of Science in Marketing Students.