Master of Science in Product Innovation

Gain the skills and experiences to turn great ideas into great products.

The part-time Master of Science in Product Innovation advances your professional skills through coursework and the hands-on practicum experience – without stepping out of the workforce to advance your education.

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The products that we interact with daily - both digital and physical - shape our experiences of the world.  Through the coursework and practicum experience, you will develop your skills to create impact through new product development and product management. Current issues in product development such as novel materials, changing customer demographics, sustainability, sourcing challenges, and inclusivity through product design are woven throughout the program to equip students for success in a rapidly changing world.

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Frequent Questions

Can I complete the degree while working full time?
How large are the classes?

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Courses and Schedule

What coursework is required for this degree?

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Just the Facts

How Much? How Long?
Who can enroll?

How Do I Enroll?

Admission to Walton College masters programs is selective. Enrollment in each program is limited. 

Just the Facts: Master of Science in Product Innovation

Program Length

1-2 Years

The full-time program can be completed in 1 year. The professional part-time program can be completed in less than 2 years.

Start Date


Admissions Info

Do I Qualify to Enroll?

Complete your undergraduate degree and meet additional requirements. View Requirements

Entrance Test


Students may be eligible for a GMAT/GRE test waiver with a 3.2 undergraduate GPA or 3 years of professional work experience. Please review our master's admissions policies.

Application Deadline

International applicants: February 15
Priority (domestic applicants): April 15
Final (domestic applicants): July 1

Total Estimated Cost


*In-state tuition and fees. Additional tuition costs applied for out-of-state and international students.
View cost details

Financial Assistance

Paying for College

Scholarships, Graduate Assistantships, and Financial Aid

Class Profile

Current Students

View a listing of current Master of Science in Product Innovation Students.

Career Development

Close ties with our corporate partners facilitate recruiting and networking opportunities, internships, and careers.

Students can participate in corporate internships, career counseling, and take advantage of all the Walton College Career Services has to offer.

Career Services


Courses and Program Schedule

To obtain the Master of Science in Product Innovation degree, students must complete the following 30 hours of coursework.

Core Courses

SEVI 54203: User Research in Applied Environments User Research in Applied Environments covers basic methods of user research as it relates to new product creation, including human-centered design and customer discovery. Students will work in a team environment and will learn how to pair qualitative, team-based interviewing techniques with quantitative market research to identify and explore important needs and market opportunities.
SEVI 52103: Business Foundations for Entrepreneurs Introduction to the fundamental business concepts an entrepreneur needs to know to evaluate and launch a successful new venture. Topic areas include recruitment, selection, motivation and management of employees, market analysis and the marketing mix, financial strategies and accounting for funds, economic considerations, and the management of operations.
SEVI 54303: Legal, Social and Economic Context for Product Innovation In this class, we will cover a variety of issues important to product development, including intellectual property and liability issues, industry and competitor analysis, supply chains and sales channels, and social and environmental issues. The course will combine readings guest lectures, and project work that applies concepts to the students' specific projects.
SEVI 54403: Principles of Product Design and Prototyping Principles of Product Design and Prototyping develops foundational skills in product design, including hands-on experimentation with digital design and prototyping tools (e.g. Autodesk, Solidworks, Adobe). This course will pair readings, lectures, and hands-on mini-workshops to build confidence and capability in product design in the context of the student' own ideas.
SEVI 54603: Product Management In this class, we will explore the relationship between design, product development, and product management in a business environment. Product strategy, lifecycle management, go-to-market strategies, and user and functional testing will be covered, as will techniques of project and product management using tools widely deployed in innovative corporate and startup environments to track user needs, manage product iterations, and execute design sprints.

Choose 9 hours from the Product Innovation Practicum or the New Venture Development Practicum

SEVI 5450V: Product Innovation Practicum In this practicum students will have an opportunity to develop new products that are based on validated needs within their chosen industries, from the idea and discovery phases through to products that are ready to be commercialized. Students will apply concepts from their design and development classes to their product ideas, and will form relationships with corporate and entrepreneurial partners that allow for those products to be tested in real-world pilots.
SEVI 53203: New Venture Development Focuses on the identification and analysis of new venture opportunities and how entrepreneurs acquire the human and financial resources needed to develop successful businesses. Topics include market analysis, development of products and services, negotiation, developing and executing business plans, and new venture financing. Students are required to complete summer assignments before the course begins in the fall semester. Prerequisite: SEVI 52103 or an undergraduate degree in business or permission of the instructor.
SEVI 5410V: New Venture Development II A large-scale, real world, 10-week project involving hands-on work addressing issues faced by managers in partnering firms.


SEVI 53603: Innovation & Creativity This class will provide a framework for developing, assessing and implementing innovations in start-ups and established businesses. Focus is on creative decision making, managing for innovation, strategic analysis of innovations, and implementation of innovations. Aimed at entrepreneurs, brand managers, and managers in industries where innovation is a key strategic capability.
MKTG 55503: New Product Development and Strategy Behavioral and social science concepts applied to retail shoppers, buyers, and consumers of products and services. Attention is given to research on the cognitive, affective, and experiential aspects involved in the acquisition, consumption, and disposal of products and services by individuals and households.
MKTG 52203: Marketing Product management, market research, marketing communications, retailing and distribution, consumer behavior, and social and ethical implications of marketing.
SCMT 57303: Supply Chain Strategy, Governance and Change Management Evaluate and select appropriate supply chain strategies, change management approaches, and governance structures for business situations. This course leverages plan, source, make, deliver, customer service, and new product development capabilities to meet strategic and financial goals in demand-driven value networks.
SEVI 50203: Sustainability in Business The course focuses on theoretical and practical bases for pursuing sustainability in business and society.
MSEN 52503: Emerging Technologies in Industry Business leaders present technologies used by their companies. Focusing on Arkansas-based companies, technology needs for the industry and innovative ideas for solutions or advancements are discussed. Students work to develop solutions to address company needs or further develop a company's current technology.

Program Overview

The Master of Science in Product Innovation will prepare students to usher new products from the idea through the commercialization phases within existing companies or in new ventures. The program aims to equip students with the knowledge, skills, and abilities to improve the probability of commercial success for innovative new products and services.

The degree will consist of a 1-year or a 2-year, 30-hour program that includes full summer, fall and spring terms. Classes will meet online during the week and one Saturday per month at the University's Global Campus in Bentronville, AR.

Product/Venture Practicums

Students will choose a project-based practicum related to some aspect of new product development - developing a new product, building a product-focused business, or working with an existing brand to advance their product portfolio - with the support of faculty experts and mentors from various industries, such as outdoor recreation, biodesign, digital products, and others. The small cohort size of each group enables students to have a high level of engagement with faculty and project sponsors, ensuring a more customized learning experience for a variety of professionals. Students also have the opportunity to participate in a product incubator program and test new product concepts and prototypes.

The student can choose from one of two practicum options:

  1. Product Development Practicum – The self-paced practicum experience will be in partnership with a project sponsor in the industry of the student’s preference. With a faculty advisor and project sponsor, the student will develop customized deliverables and timeline to advance the product development goals of the sponsor organization.
  2. New Venture Development Practicum – This team-based practicum with other interdisciplinary master’s level students will enable the student to develop their skills in creating a new product-based business through business modeling, product development, and product pitch events.

Saturday Class Dates

(ISYS Only)
(EMBA and MS SCMT Only)

* Students admitted to the professional programs in the Walton College are required to attend a multi-day orientation prior to the start of scheduled courses. Dates to be determined. Please contact for more information.

Frequently Asked Questions

No, as currently organized, the program cannot be completed in a fully remote format. We have, however, structured it to accommodate working professionals with most coursework occurring online during the week and courses meeting in person one Saturday per month in Bentonville

Yes, with both full time and part time options, you can choose the pace which best suites your current career goals.

Students from a wide range of degrees and professional backgrounds are admissible to this program, including but not limited to design, engineering, IT, supply chain, retail, operations, and many others. There is no certain degree or level of experience required to apply.

NWA Community

The Northwest Arkansas Community

Join a supportive and engaging community located in the vibrant business network of Northwest Arkansas, with over 300 Fortune 500 companies with a presence in the region.

Business leaders and Walton alumni are closely connected to the college, not just during your studies, but throughout your career.

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