The major in marketing is designed to prepare students for careers involving product
planning, distribution, promotion, and pricing strategies. In addition to a broad
overview of the marketing functions within organizations, students are provided with
knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Student Opportunities
Students in the Department of Marketing are involved in cooperative education (i.e.,
earning college credit for work experience while in school) and professional organizations.
The University of Arkansas Collegiate Chapter of the American Marketing Association
provides opportunities for students to interact with professionals and augment their
classroom learning.
You'll gain experience working in cross-functional teams and develop valuable skills
related to business analysis, critical thinking, and presentation skills. You'll also
learn how to have empathy for the customer and other cultures through a focus on global
and international business. You'll be exposed to a wide range of practical learning
opportunities during sales competitions, advertising campaign competitions and marketing
research projects. Thrive in a competitive environment that gives you a taste for
real-world challenges.
This online program provides a flexible and cost-effective opportunity to pursue a marketing degree,
whether you are new to college, completing a degree started years ago, or seeking
an additional degree to enhance your career.
A new study established that engaging in a little banter with rival brands over X (formerly Twitter) helped drive in-store visits, particularly in the context of launching a new product.
