Marketing Bachelor's Degree
The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Student Opportunities
Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.
The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.
Students can also interact with Fortune 500 companies through the Center for Retailing Excellence and other outreach centers. These associations provide individuals with valuable short- and long-term networks with alumni, faculty, and students.
Marketing Courses
View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.
View CoursesEight Semesters
The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.
Learn MoreMarketing Minor
The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.
Learn MoreNew & Noteworthy
Core Marketing: Students Place Concepts into Practice
Anne Velliquette’s senior level Integrated Marketing Communications classes, students dive into consumer buying behavior and what informs buying decisions, putting marketing studies into practice.
Marketing Is a Fertile Field for Walton College Students
Northwest Arkansas creates distinct advantages for students entering the field of marketing.
Walton Marketing Ph.D. Alumna: Anastasia Thyroff
Anastasia Thyroff is an associate professor at Clemson University and engages in research with several Walton College marketing professors.
