University of Arkansas

Walton College

The Sam M. Walton College of Business

Marketing Bachelor's Degree

The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

Student Opportunities

Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.

The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.

Students can also interact with Fortune 500 companies through the Center for Retailing Excellence and other outreach centers. These associations provide individuals with valuable short- and long-term networks with alumni, faculty, and students.


Marketing Courses

View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.

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Eight Semesters

The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.

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Marketing Minor

The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.

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New & Noteworthy

Walton College Engages Students Through Summer Programs

Walton College Engages Students Through Summer Programs

The Office of Diversity and Inclusion introduces high performing minority students to college life, available resources and career opportunities through summer camp programs on campus.

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Salty Snacks – It’s All Academic

Salty Snacks – It’s All Academic

Hmmm. What to pick … pretzels, potato chips, corn chips, energy bars or popcorn? For marketing students in the Marketing Category Management class, it’s an academic study.

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EPIC Spotlight: Molly Rapert

EPIC Spotlight: Molly Rapert

The voice on Molly Rapert’s answering machine said she was a finalist for a university teaching job. The caller left his name but didn’t say from where he was calling. Even more mysterious: Rapert had not applied for the job.

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