You'll gain experience working in cross-functional teams and develop valuable skills related to business analysis, critical thinking, and presentation skills. You'll also learn how to have empathy for the customer and other cultures through a focus on global and international business. You'll be exposed to a wide range of practical learning opportunities during sales competitions, advertising campaign competitions and marketing research projects. Thrive in a competitive environment that gives you a taste for real-world challenges.
Marketing Bachelor's Degree
The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.
The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.
Students can also interact with Fortune 500 companies through the Center for Retailing Excellence and other outreach centers. These associations provide individuals with valuable short- and long-term networks with alumni, faculty, and students.
View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.View Courses
The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.Learn More
The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.Learn More