The major in marketing is designed to prepare students for careers involving product
planning, distribution, promotion, and pricing strategies. In addition to a broad
overview of the marketing functions within organizations, students are provided with
knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Student Opportunities
Students in the Department of Marketing are involved in cooperative education (i.e.,
earning college credit for work experience while in school) and professional organizations.
You'll gain experience working in cross-functional teams and develop valuable skills
related to business analysis, critical thinking, and presentation skills. You'll also
learn how to have empathy for the customer and other cultures through a focus on global
and international business.
You'll be exposed to a wide range of practical learning opportunities during sales
competitions, advertising campaign competitions and marketing research projects.
Thrive in a competitive environment that gives you a taste for real-world challenges.
This online program provides a flexible and cost-effective opportunity to pursue a marketing degree,
whether you are new to college, completing a degree started years ago, or seeking
an additional degree to enhance your career.
Anne studied here at Walton College and received her doctorate in marketing. She then left Fayetteville to teach at the The University of Utah for four years. She has been teaching at Walton College since 2014.
These rankings reflect the influence that our top scholars have in shaping business research around the world. This demonstrates that our most accomplished researchers are true thought leaders.
