Marketing Bachelor's Degree
The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Student Opportunities
Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.
The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.
Students can also interact with Fortune 500 companies through the Center for Retailing Excellence and other outreach centers. These associations provide individuals with valuable short- and long-term networks with alumni, faculty, and students.
Marketing Courses
View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.
View CoursesEight Semesters
The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.
Learn MoreMarketing Minor
The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.
Learn MoreNew & Noteworthy
EPIC Spotlight: Garrett Rybak
At the age of 23, Garrett Rybak sat in the cockpit of a T-34 with the engine roaring and propellers spinning. After the requisite safety checks, he grabbed the controls and sped the aircraft down the runway until it went airborne into the Wild Blue Yonder.
EPIC Spotlight: Dub Ashton
Call him Dub. Not Dr. Ashton. It was a request he made when he was department chair for the Department of Marketing and, later, senior associate dean at the Sam M. Walton College of Business. He has never wavered on this preference, and it’s how his students address him. He’s Dub.
Walton College to Host Retailing Thought Leadership Conference
The Retailing Thought Leadership Conference will be held on campus Oct. 11-12. Industry leaders will share insights on the future of retail.
