The major in marketing is designed to prepare students for careers involving product
planning, distribution, promotion, and pricing strategies. In addition to a broad
overview of the marketing functions within organizations, students are provided with
knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Student Opportunities
Students in the Department of Marketing are involved in cooperative education (i.e.,
earning college credit for work experience while in school) and professional organizations.
Students can also interact with Fortune 500 companies through the Center for Retailing Excellence and other outreach centers. These associations provide individuals with valuable
short- and long-term networks with alumni, faculty, and students.
You'll gain experience working in cross-functional teams and develop valuable skills
related to business analysis, critical thinking, and presentation skills. You'll also
learn how to have empathy for the customer and other cultures through a focus on global
and international business.
You'll be exposed to a wide range of practical learning opportunities during sales
competitions, advertising campaign competitions and marketing research projects.
Thrive in a competitive environment that gives you a taste for real-world challenges.
Scot Burton, distinguished professor in the Department of Marketing, has been recognized with the Outstanding All-Around Faculty Award for 2020-21 by the Walton College.
Anne Velliquette’s senior level Integrated Marketing Communications classes, students dive into consumer buying behavior and what informs buying decisions, putting marketing studies into practice.
