Marketing Bachelor's Degree
The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Student Opportunities
Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.
The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.
Students can also interact with Fortune 500 companies through the Center for Retailing Excellence and other outreach centers. These associations provide individuals with valuable short- and long-term networks with alumni, faculty, and students.
Marketing Courses
View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.
View CoursesEight Semesters
The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.
Learn MoreMarketing Minor
The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.
Learn MoreNew & Noteworthy
Scot Burton Recognized with Lifetime Achievement Award
Scot Burton, distinguished professor and Tyson Chair in Food and Consumer Products Retailing in the Department of Marketing at the Walton College, has been awarded the 2020 American Marketing Association’s Marketing and Society Special Interest Group Lifetime Achievement Award.
Marketing Sense: How Two Walton College Teams Breathed New Life Into Brut
For Helen of Troy, a multi-national parent company, the smell of Brut is not just walking down memory lane. It is big business.
Nothing But Net: Walton Students Assist Vietnamese Farmers with Nethouses
Steve Kopp has been taking teams of students to Vietnam since 2015 to study the business, culture, environment and economics of rural Vietnamese farmers.
