University of Arkansas

Walton College

The Sam M. Walton College of Business

Marketing Bachelor's Degree

The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

Student Opportunities

Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.

The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.

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Marketing Degree in Arkansas

Marketing Is a Fertile Field for Walton College Students

You'll gain experience working in cross-functional teams and develop valuable skills related to business analysis, critical thinking, and presentation skills. You'll also learn how to have empathy for the customer and other cultures through a focus on global and international business. You'll be exposed to a wide range of practical learning opportunities during sales competitions, advertising campaign competitions and marketing research projects. Thrive in a competitive environment that gives you a taste for real-world challenges.

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Online Marketing Degree
Bachelor's Degree

online degree

This online program provides a flexible and cost-effective opportunity to pursue a marketing degree, whether you are new to college, completing a degree started years ago, or seeking an additional degree to enhance your career.

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Marketing Courses

View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.

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Eight Semesters

The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.

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Marketing Minor

The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.

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New & Noteworthy

U of A to Launch Three New Online Bachelor’s Degree Programs

U of A to Launch Three New Online Bachelor’s Degree Programs

Students can now apply for human resources management and marketing online bachelor’s degree programs from the U of A that will begin in fall 2021.

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Marketing Students Generate Buzz

Marketing Students Generate Buzz

In Anne Velliquette’s Integrated Marketing Communications class, students presented a creative brief and a strategic pitch to identify new target markets, create awareness and encourage shoppers to purchase Any’tizer chicken snacks.

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Outstanding Walton College Faculty Recognized for 2020-21

Outstanding Walton College Faculty Recognized for 2020-21

Scot Burton, distinguished professor in the Department of Marketing, has been recognized with the Outstanding All-Around Faculty Award for 2020-21 by the Walton College.

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