Marketing Bachelor's Degree
The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Student Opportunities
Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.
The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.
Students can also interact with Fortune 500 companies through the Center for Retailing Excellence and other outreach centers. These associations provide individuals with valuable short- and long-term networks with alumni, faculty, and students.
Marketing Courses
View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.
View CoursesEight Semesters
The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.
Learn MoreMarketing Minor
The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.
Learn MoreNew & Noteworthy
Walton College to Host Retailing Thought Leadership Conference
The Retailing Thought Leadership Conference will be held on campus Oct. 11-12. Industry leaders will share insights on the future of retail.
Walton College Engages Students Through Summer Programs
The Office of Diversity and Inclusion introduces high performing minority students to college life, available resources and career opportunities through summer camp programs on campus.
Salty Snacks – It’s All Academic
Hmmm. What to pick … pretzels, potato chips, corn chips, energy bars or popcorn? For marketing students in the Marketing Category Management class, it’s an academic study.
