The major in marketing is designed to prepare students for careers involving product
planning, distribution, promotion, and pricing strategies. In addition to a broad
overview of the marketing functions within organizations, students are provided with
knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Student Opportunities
Students in the Department of Marketing are involved in cooperative education (i.e.,
earning college credit for work experience while in school) and professional organizations.
You'll gain experience working in cross-functional teams and develop valuable skills
related to business analysis, critical thinking, and presentation skills. You'll also
learn how to have empathy for the customer and other cultures through a focus on global
and international business.
You'll be exposed to a wide range of practical learning opportunities during sales
competitions, advertising campaign competitions and marketing research projects.
Thrive in a competitive environment that gives you a taste for real-world challenges.
This online program provides a flexible and cost-effective opportunity to pursue a marketing degree,
whether you are new to college, completing a degree started years ago, or seeking
an additional degree to enhance your career.
These rankings reflect the influence that our top scholars have in shaping business research around the world. This demonstrates that our most accomplished researchers are true thought leaders.
The Sam M. Walton College of Business will launch online bachelor’s degree programs in human resources management and marketing, and the Fulbright College of Arts and Sciences will add an online bachelor’s program in English.
