The major in marketing is designed to prepare students for careers involving product
planning, distribution, promotion, and pricing strategies. In addition to a broad
overview of the marketing functions within organizations, students are provided with
knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Student Opportunities
Students in the Department of Marketing are involved in cooperative education (i.e.,
earning college credit for work experience while in school) and professional organizations.
You'll gain experience working in cross-functional teams and develop valuable skills
related to business analysis, critical thinking, and presentation skills. You'll also
learn how to have empathy for the customer and other cultures through a focus on global
and international business.
You'll be exposed to a wide range of practical learning opportunities during sales
competitions, advertising campaign competitions and marketing research projects.
Thrive in a competitive environment that gives you a taste for real-world challenges.
This online program provides a flexible and cost-effective opportunity to pursue a marketing degree,
whether you are new to college, completing a degree started years ago, or seeking
an additional degree to enhance your career.
In Anne Velliquette’s Integrated Marketing Communications class, students presented a creative brief and a strategic pitch to identify new target markets, create awareness and encourage shoppers to purchase Any’tizer chicken snacks.
Scot Burton, distinguished professor in the Department of Marketing, has been recognized with the Outstanding All-Around Faculty Award for 2020-21 by the Walton College.
