You'll gain experience working in cross-functional teams and develop valuable skills related to business analysis, critical thinking, and presentation skills. You'll also learn how to have empathy for the customer and other cultures through a focus on global and international business. You'll be exposed to a wide range of practical learning opportunities during sales competitions, advertising campaign competitions and marketing research projects. Thrive in a competitive environment that gives you a taste for real-world challenges.
Marketing Bachelor's Degree
The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.
Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.
The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.
Online Marketing Degree
This online program provides a flexible and cost-effective opportunity to pursue a marketing degree, whether you are new to college, completing a degree started years ago, or seeking an additional degree to enhance your career.Learn More
View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.View Courses
The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.Learn More
The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.Learn More
New & Noteworthy
Walton College now offers a Master of Science in Marketing degree, which focuses on brand and retail management, consumer behavior and analytics.
March 27, 2023 | By Lori McLemore