University of Arkansas

Walton College

The Sam M. Walton College of Business

Marketing Bachelor's Degree

The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

Student Opportunities

Students in the Department of Marketing are involved in cooperative education (i.e., earning college credit for work experience while in school) and professional organizations.

The University of Arkansas Collegiate Chapter of the American Marketing Association provides opportunities for students to interact with professionals and augment their classroom learning.

Students can also interact with Fortune 500 companies through the Center for Retailing Excellence and other outreach centers. These associations provide individuals with valuable short- and long-term networks with alumni, faculty, and students.

Insights
Marketing Degree in Arkansas

Marketing Is a Fertile Field for Walton College Students

You'll gain experience working in cross-functional teams and develop valuable skills related to business analysis, critical thinking, and presentation skills. You'll also learn how to have empathy for the customer and other cultures through a focus on global and international business. You'll be exposed to a wide range of practical learning opportunities during sales competitions, advertising campaign competitions and marketing research projects. Thrive in a competitive environment that gives you a taste for real-world challenges.

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Marketing Courses

View a listing of all undergraduate Marketing courses offered by the Sam M. Walton College of Business.

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Eight Semesters

The Eight-Semester Degree Completion Program makes it possible to obtain the Marketing bachelor's degree in four academic years.

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Marketing Minor

The Department of Marketing offers a minor for Walton College students desiring more knowledge of marketing to assist them in their careers.

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New & Noteworthy

Outstanding Walton College Faculty Recognized for 2020-21

Outstanding Walton College Faculty Recognized for 2020-21

Scot Burton, distinguished professor in the Department of Marketing, has been recognized with the Outstanding All-Around Faculty Award for 2020-21 by the Walton College.

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Academia and Industry Collaborate for Insights into Future of Retail

Academia and Industry Collaborate for Insights into Future of Retail

What made this thought leadership conference special was that it didn’t end after the two days spent on the Walton College and U of A campus.

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Core Marketing: Students Place Concepts into Practice

Core Marketing: Students Place Concepts into Practice

Anne Velliquette’s senior level Integrated Marketing Communications classes, students dive into consumer buying behavior and what informs buying decisions, putting marketing studies into practice.

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