University of Arkansas

Walton College

The Sam M. Walton College of Business

It's a Customer's World

Now more than ever, retailers and brands are accelerating their quest to be more customer-centric. But to be truly customer-centric, it requires quite a shift in both mindset and ways of working, not just in marketing but across all parts of the organization. In this podcast series, Andy Murray will be talking to thought leaders, practitioners, and scholars to hear their thoughts on what it takes to be a leader in this rapidly changing customer world. 

Recent Episodes

Simon Miles and James Beck

Ep. 16 | Collaboration Between Brands & Retail w/ Simon Miles & James Beck

On this bonus episode of It’s a Customer’s World podcast, host Andy Murrary invites Paco Underhill, founder and strategic advisor for Envirosell and author of Why We Buy: The Science of Shopping to answer University of Arkansas Walton College professor Molly Rapert’s marketing students' questions.

May 25, 2021

Paco Underhill

Bonus Episode | Paco Underhill Answers Marketing Student Questions

On this bonus episode of It’s a Customer’s World podcast, host Andy Murrary invites Paco Underhill, founder and strategic advisor for Envirosell and author of Why We Buy: The Science of Shopping to answer University of Arkansas Walton College professor Molly Rapert’s marketing students' questions.

May 10, 2021

Kevin Roberts

Bonus Episode | Advice for Students from Marketing Luminary Kevin Roberts

On this bonus episode of It's a Customer's World Podcast, Andy Murray welcomes Kevin Roberts, author of Lovemarks and the previous CEO of Saatchi and Saatchi, to answer some of Marketing Professor Molly Rapert's students' questions about Lovemarks, marketing, life, and career choices.

April 5, 2021

Steve Dennis

Ep. 11 | Shifting Retail Space with Steve Dennis

Host Andy Murray interviews Steve Dennis, a consultant, keynote speaker, and author focused on retail growth and innovation. Steve has been named a top global retail influencer by multiple organizations, and his thoughts on the future of shopping are regularly shared through his role as a Forbes senior contributor.

March 15, 2021

Rishad Tobaccowala

Ep. 8 | Rishad Tobaccowala on the Human Behind the Consumer

In this episode, Rishad and Andy discuss the 10 characteristics that connect the customer and consumer as human beings, how the CMO role is changing, and the three most important questions people should ask themselves about data.

February 22, 2021

Jeff Swearingen

Ep. 3 | Customer Experience Driving Growth with Jeff Swearingen

The conversation begins with Jeff detailing his excitement about the customer experience’s potential to drive growth. Through brand marketing, Jeff found that one way to strengthen a brand’s influence was to curate customer interactions.

January 18, 2021

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