What Makes Retail Media Networks Work? New Insights from Retail-Supplier Relationships
Retail media networks (RMNs) are reshaping how retailers and suppliers collaborate. This research from Rodney Thomas, Stephanie Thomas, Molly Rapert, and Brent Williams at the Sam M. Walton College of Business, University of Arkansas, explores what drives RMN success — from managing first-party data and reporting transparency to maintaining trust between retailers and suppliers.
12/30/2025 | By Rodney Thomas, Stephanie Thomas, Molly Rapert, Brent Williams & Andy Murray
