FEATURED
This research shows how subtle cues in online chat conversations can help firms distinguish high-intent buyers from casual browsers, enabling more effective real-time engagement and sales responses.
01/06/2026 | By Valerie Good
NEW RESEARCH POSTS
Retail media networks (RMNs) are reshaping how retailers and suppliers collaborate. This research explores what drives RMN success — from managing first-party data and reporting transparency to maintaining trust between retailers and suppliers.
12/30/2025 | By Rodney Thomas, Stephanie Thomas, Molly Rapert, Brent Williams & Andy Murray
This research analyzes whether active bond fund managers truly create value for investors or if apparent success reflects chance and market dynamics.
12/23/2025 | By Lifa Huang, Wayne Y. Lee and Craig G Rennie
This research shows how brief, intentional digital delays can enhance user decision making, strengthen cybersecurity behaviors, and improve overall performance by encouraging deeper cognitive processing.
12/16/2025 | By Kevin Harmon
RESEARCH NEWS
This research from David D. Dobrzykowski provides a data-driven framework that helps hospitals and GPOs optimize vendor tier contracts to significantly reduce procurement costs while strengthening supplier relationships.
12/09/2025 | By David Dobrzykowski
Using real-world data from a UK apparel retailer, the study finds that while subscriptions initially boost spending and order frequency, these effects fade over time.
12/02/2025 | By Ashutosh Bhave
The study reveals that many firms treated crypto like investment assets rather than intangibles, foreshadowing the new fair-value standards under ASU 2023-08.
11/25/2025 | By Jonathan Shipman
This study reveals how mountaineers find meaning and identity through preparation and mastery rather than thrill, offering marketing and industry leaders new insight into how consumers pursue fulfillment, manage risk, and align with values in high-stakes experiences.
11/18/2025 | By Steven W. Kopp
This study shows how hiring decisions by large industry-leading firms interact to influence local labor markets—revealing that increases in one firm’s job postings can reduce others’ hiring through wage competition and tighter matching conditions.
11/11/2025 | By Andrew Yizhou Liu
Sharing IT resources with partners can strengthen collaboration and performance—but may also create challenges when shared systems limit flexibility or control.
11/04/2025 | By Abhijith Anand
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