In this week’s episode Matt sits down with Ambassador Delano Lewis, former President and CEO of NPR, and US Ambassador to South Africa, to discuss his expansive career in business and government. Lewis also highlights how understanding the organization’s culture was a game changer in expanding his leadership skills at NPR. He also discusses the unique experience he had as US Ambassador to South Africa and shares what he learned from Nelson Mandela.
Learn more about Ambassador Lewis' books and podcast.
Episode Transcript
Delano Lewis 0:01
It's not about Delano Lewis, it's not about Dean Waller, it's about you, and you should
take a look at you.
Matt Waller 0:11
Excellence, professionalism, innovation and collegiality. These are the values the
Sam M. Walton College of Business explores in education, business and the lives of
people we meet every day, I'm Matt Waller, Dean of the Walton College and welcome
to the Be EPIC podcast. I have with me today, Ambassador Delano Lewis. He's been president
of Bell Atlantic in Washington DC. He's been President, CEO of NPR. He's the former
US ambassador to South Africa. He has served on a number of corporate boards, including
Colgate-Palmolive, Halliburton, Eastman Kodak, Black Entertainment Television. So
Ambassador, thank you so much for taking time to visit with us today. We really appreciate
it.
Delano Lewis 1:04
Thank you, sir. It's my pleasure Dean to be with you. Thank you.
Matt Waller 1:08
You graduated from the University of Kansas in 1960, with a bachelor's degree in political
science, and then later got your JD. Are you from Kansas originally?
Delano Lewis 1:22
Yes, I'm a I'm a Jayhawker through and through, born in southern Kansas in a small
town called Arkansas City, Kansas. And my dad became a railroader and moved to Kansas
City to work on the Santa Fe Railroad. And that's where I grew up in Kansas City,
Kansas.
Matt Waller 1:40
Well, we have a similarity. I grew up in Kansas City as well, but on the Missouri
side.
Delano Lewis 1:46
I'll forgive you.
Matt Waller 1:49
So when you graduated from law school, I believe you went to work for the Department
of Justice, is that correct?
Delano Lewis 1:58
Yes, that was my first job out of law school. I graduated from Washburn School of
Law in Topeka, Kansas in 1963. And because of the US Attorney for the state of Kansas,
who was a political person, his name was Newell George, and he'd been a congressman
from Kansas City area, and he lost his bid for reelection in 1960. And JFK appointed
him the United States attorney. His administrative assistant had been my next door
neighbor on the campus at Washburn. And she was the one who put my name forward for
the Honors Program at the Department of Justice. And the story there is fascinating
because I worked full time and went to law school full time. So I was not an honor
student, but I did okay. The US Attorney sent my name into Bobby Kennedy in the Justice
Department anyway and I was selected. And I started back in November 1963 in the Department
of Justice in Washington, DC.
Matt Waller 3:04
I would like to move up in time a little bit to 1990. About 30 years after you graduated
with your undergraduate degree, 27 years after your law degree, you became the president
of Bell Atlantic in Washington, DC, but at the time, when you first joined, it was
the Chesapeake and Potomac Telephone Company, is that correct?
Delano Lewis 3:29
Yes, I spent 10 years in the federal government in several different jobs. And in
1973, the telephone company recruited me to join and that was Chesapeake and Potomac
Telephone Company and a subsidiary of the old AT&T. It was one of the 22 operating
companies of the old AT&T. And I had a wonderful, marvelous career there and great
mentors. And I started as a public affairs manager and became an assistant VP and
then a vice president and then president of a subsidiary. So it was a 21 year very
successful career. And as you know, in the mid 80s, with the breakup of the Bell System,
there were seven baby bells, and one of them was Bell Atlantic, and I stayed with
Bell Atlantic and then I retired after 21 years as president of DC operations of Bell
Atlantic, which later became Verizon.
Matt Waller 4:27
As the next stop. You went to NPR for four years as president and CEO, is that correct?
Delano Lewis 4:33
That's right.
Matt Waller 4:34
So I would think that being president of Bell Atlantic would be very different than
being president, CEO of NPR. Am I correct?
Delano Lewis 4:45
You're quite correct. You're quite correct. And, you know, it was it was quite a culture
shock in many ways. 21 years in the business world, and I didn't realize that I would
be a business person. I'd really thought I'd be probably practicing law or maybe running
for political office, but to spend that time in the business world was a very different
and new adventure for me. But I retired early and at age 55, after 21 years and wasn't
sure of the next step. But I was asked by a executive search firm to throw my hat
in the ring for possibility of Presidency of National Public Radio. And when I got
the call from the executive search firm, I said, "Why are you calling me?" You're
looking for a president of National Public Radio, and he said, "Well, I've lived in
Washington for a long time. And I've watched your career, he said, I've been with
the Carter White House, and I'd see your name in the paper, and I was watching your
career and the board of NPR thought they'd like to have a business person to run the
organization, they've had journalists before, they'd like to consider having a business
person. And so that's why I thought of you. And you've had a background in government
as well." So that's how I threw my hat in the ring and, and responded to that call.
And I found out later that there was some 200 applications for this position, very
well sought after position. And I ended up being one of two finalists, and was selected
by the board. But back to your original question about the difference? Yes, I was
managing two to 3000 people in the telephone business. And I thought, okay, I'm going
to be managing around 400 people dealing with 600 station managers around the country,
this is not gonna be that difficult. Well, it was one of the most difficult jobs I
had, because it was not only a reputed, well respected media organization, but there
were a group of journalists who really didn't want to be managed. And so here is this
business guy coming in and talking about managing the company. You know, there were
some issues to deal with. But I quickly learned with the help of the chair of the
board and decided that if I was going to be a success here, I had to understand the
culture and be able to work with the culture, I began to become acclimated and manage.
And I had a very exciting time. But yes, it was a little culture shock at the beginning.
Matt Waller 7:13
Yeah, I can see why they would want to bring a business person into an organization
like NPR, when I can also see why it would be so important for you to learn the culture
before you started implementing changes. How did you go about, you know, really studying
and understanding the culture?
Delano Lewis 7:32
It's a very, very fascinating question I, I was very fortunate, I spent time with
the board chair, he was very patient with me, I spent hours with him, he was a station
manager running two stations in the Phoenix area, public radio stations and started
telling me the history of the organization. So I listened and learned and talk to
the people inside and outside of the organization. And to get a sense of what NPR
was all about. And one of the big differences is it was more of a cooperative arrangement
where you worked with stations that had been approved by the FCC to do educational
kinds of broadcasting. And that's how it began. So coming from the business world
where you had a corporate setting, this was more a cooperative setting, where the
base of the power of the organization rests with the station managers. For example,
there was a board of 16 members, I was the 17th person, voting member of the board.
But of the 17 members, 10 of them were station managers. And so they had the power
to hire and fire the CEO, they had the power to run the organization with the majority
of the board, but yet, they were customers of the services that we provided. So you
had your customer being your boss, very different kind of arrangement from my corporate
world. And so the learning curve was there. And also, I brought in a consultant, business
consultant, who helped me with eyes and ears around the organization, and help give
me advice about how to understand this culture and to move it forward. So the learning
curve was pretty quick. I spent a lot of time out talking with station managers to
spend a lot of time out raising money. But I got a pretty good sense early on of the
culture. And it began to work.
Matt Waller 9:19
When you started trying to bring in some of the experience you had in business, you
know, after you got the culture, understood the culture, was it easier to start bringing
those principles in? Or was it still a challenge?
Delano Lewis 9:33
It was a challenge because I had their eyes and ears but you know, change is hard.
And I was really trying to get them to see that we need to think about growing. If
you looked at the numbers during that time, the listener was age 55+, and I don't
know whether that's changed. It's probably still a very older audience. Technology
was coming online, new kinds of technologies. Are you going to survive? So my business
instincts took over to say, how are we going to grow? How we're going to grow our
audience? How are we going to take advantage of technologies? And so I pushed on some
model kinds of projects. One was a project with trying to use the internet. And today,
it sounds very simple, because we do it all the time, use the internet and have NPR
over the internet. And you could listen to Bob Edwards, who was running Morning Edition
at that time, and you can hear Bob's voice over the internet. And so, you know, they
weren't too sure they wanted to do this. And I kept pushing and pushing and was successful.
And now look at it, if you listen to any NPR station, they will say, if you want to
learn more, go to KRWG.org, that's our local station and find more about what we're
doing. So I was the pioneer of beginning to move that forward and connecting new technologies
with our services. And hopefully, we were getting to raise more money and also expanding
our listenership.
Matt Waller 11:09
Yeah, because you were joining NPR, of course, the internet had been around, but the
World Wide Web was brand new. And people were trying to figure out how to use it kind
of like they're trying to figure out how to use Web 3.0, as they call it now with
Blockchain, crypto, NFT's. Well, that's exciting. I would guess that it was probably
challenging to find people that had the right technology skills to help you with that
transition. Was it?
Delano Lewis 11:40
Yes and No. I was pretty lucky, I just had to get the consensus of the management
structure to go along with some of these ideas. But I was lucky because there was
a chief engineer, who was running the organization at the time, who had some very
good ideas. And he had lots of good skills. And he was keeping up with what was going
on outside of NPR. So I moved him out of the engineering job as Chief of the engineering
operation, which was our technical operation for NPR, and created a new office and
that office was looking at new technologies. And that began to move us forward. So
I took some again, some of my business instincts and figured out that you take the
talent that you have, structure it a little bit differently, give him or her the resources
and let them do their jobs. And that's what happened. And we begin to take advantage
of the technologies, we begin to move the chain much forward, forward.
Matt Waller 12:40
And you were US Ambassador to South Africa? Was it from '99 to 2001?
Delano Lewis 12:48
That's correct.
Matt Waller 12:49
Tell us a little bit about that. I can't imagine what that's like.
Delano Lewis 12:53
That was one of the highlights of my career as you as you could imagine. I owe a great
deal of that to an Arkansas favorite son. It was President Clinton that nominated
me for that position. But I worked on his campaign when he was governor of Arkansas
to become president of the United States. I was very active in his becoming president
and the political side. I was very active with Ron Brown, who was head of the Democratic
Party at that time. So anyway, I had very strong connections to the Clinton White
House. While I was at NPR, for example, Vice President Gore was very interested in
technology and the superhighway. And he put together a commission dealing with the
superhighway and communications and I was co chair of that commission, and developed
the two years we looked around on communications for the federal government. And I
presented a report to the White House. So I got that call after I had retired from
National Public Radio, and living in New Mexico. And I got this call one afternoon
from Vice President Gore, saying that the President Clinton would like to nominate
me as the next United States Ambassador to the Republic of South Africa, and that
was in 1998. So I was very excited about that possibility. And my wife was as well.
It took me a year to get confirmed, however, because that's politics when we're seeking
a political appointment. You have to have advice and consent of the United States
Senate as a political appointee for an ambassadorship and for many other political
appointments. But anyway, I got my hearing before the Foreign Relations Committee.
And in December 1999, even though I was nominated in '98,11 months after my nomination,
I was confirmed. So my wife and I landed in Johannesburg, South Africa, as the ambassador
in December 1999. And, as I said before, it was a high honor, not only to represent
our country as the United States Ambassador, but to a country that had just come through
apartheid and Nelson Mandela had just stepped down as the first democratic elected
President of the Republic of South Africa. So all those things were a part of that
experience. And to say it was a highlight of my life is an understatement. It was
absolutely extraordinary.
Matt Waller 15:12
Ambassador. Have you ever met Nelson Mandela?
Delano Lewis 15:17
Yes, I have Dean. It was certainly a highlight of my my experience there. As I'd said
before, he had just stepped down as president, a five year term, he only served one
term, and his deputy Thabo Mbecki had been elected as the president. And so I called
on President Mbeki when I came and presented my credentials to President Mbeki. But
I also had a call on the former President Nelson Mandela. During that year and a half
that I was the US ambassador, I had a number of occasions to meet with former President
Nelson Mandela. But one story that I would relate to you, my sister-in-law, my wife's
sister and two grandchildren had come with their aunt to visit. And my grandsons were
about 10 or 11 years old. One was about 10. The other was about 12. And they were
with their aunt on a visit to us in South Africa. And so we were all in the limousine.
And I said, I need to stop by pay a brief call on Nelson Mandela. We have some business
that I had to attend, but it wouldn't take very long. So we all went by his office
residence. And I went in and we took care of business. And we were walking out. And
he said to me, how is the family? And I said, well, the family's fine. My wife, and
my sister-in-law, and in fact, my grandsons are out in the car. And he said, in the
car, he says, What are they doing in the car? Bring them in. So we came in to his
office residence. And he offered us tea. And I mean, could you imagine? And my grandson
said, they remember this, obviously to this day, sitting having tea with former President
Nelson Mandela. And he turns to my grandsons, and says, you know you have a very important
grandfather. And I said, Nelson Mandela is saying, I'm important. And so he said to
my grandsons, he is the United States Ambassador to our country here. And he's a very
important person. So this gives you a sense of Nelson Mandela, who achieved so much
in his lifetime, but being so humble and gregarious, and I just think is wonderful,
wonderful story.
Matt Waller 17:36
Wow, that is a great story. But you're right. I mean, what he accomplished in life
was so remarkable, but having that kind of personality and treating people well. It's
so critical in business, in politics, in everything.
Delano Lewis 17:55
There's no question. And you know, you you have to give some credit to President de
Klerk. I think President de Klerk. And President Nelson Mandela did share the Peace
Prize, because it was President de Klerk, who realized that their system of government
should be changed. And he recognized that Nelson Mandela was a leader that he could
work with and trust. And it was de Klerk, who called on Nelson Mandela in prison,
and set up a whole system for him to be released. And it's just an extraordinary story,
because he saw Nelson Mandela, an individual that would probably bring the country
together and avoid bloodshed, over a rule of a country where the minority dominated
the majority of people. So he leaned on Nelson Mandela, and that was a good choice,
an excellent choice. And if you read Nelson Mandela's book, Long Walk to Freedom,
when he talks about bending time, before he comes out, and they had already set a
date for him to be released. And he says in his book, he had more things to do. Now
he'd spent 27 years, he was ready to go out, it was all set. He said, No, no, I can't
I'm not ready yet. I've got to do X, Y, and Z before I walk out of here. This is the
kind of man who had this plan. And it's just extraordinary. And so when he walked
out, it was unbelievable time for that country. And things begin to move from that
point on.
Matt Waller 19:35
Many people listening to this are in business, they're interested in business. They're
trying to advance in their careers. And you have a wide variety of experiences in
business and government. What kind of advice or recommendations could you give them
to help them succeed in what they're trying to accomplish?
Delano Lewis 19:59
Thank you for the question, Dean Waller. I have been very blessed. I have a wife that
I married right after undergrad and we've been married 60, the 62 years this year,
we have four adult sons, 11 grandchildren, and two and a half great grandchildren,
we have a third great grandchild coming soon. And it was my sons who are all entrepreneurs
talk to me about writing a book about my life and career, the thought they said was
make it simple. Make it kind of a how to book. So I did and several years ago, oh,
I wrote my first book, and it's called, It All Begins with Self, and how to discover
your passion, how to succeed in life. And so to those who are listening, if you're
in business, you have a job and thinking about other jobs, or you're just beginning
your career. I think you should think about yourself. It's not about Delano Lewis,
it's not about Dean Waller, it's about you. And you should take a look at you. What
are your strengths? What are the things that you do? Well, what are the things that
you don't do as well? What are your what are some of your weaknesses? What is it you
want to do in life? In the in the book I talked about? The end game, E N D? Think
about the end game. What is it you'd like to be? And I remember, if you looked at
my high school yearbook, I graduated from Sumner High School in Kansas City, Kansas,
in 1956. And if you look at my yearbook, it talks about my activities in high school.
But it also talks about ambition. And it says lawyer, so at 17 years of age, I knew
when I graduated from high school, I wanted to be a lawyer. I really believed growing
up in a segregated society, all black schools, black neighborhood, black church, that
the use of the law could make things change. And so that was one of my motivations
to become a lawyer. And seven years later, wife and two children later, at age 24,
I became a lawyer. So to answer your question, you need to think about your aspirations,
your dreams. What's the end game? Where would you like to be 5 or 10 years from now?
And figure out how to get there. Do you need other skills? Do you need to go to graduate
school? Do you need to go to two year college? Or do you need to work to gain some
skills training, but it's all toward that end game, that aspiration of where you'd
like to be in five to 10 years, and you set a plan to get it done. So It All Begins
with Self.
Matt Waller 22:58
And for those listening, if you're interested in learning more, the ambassador, as
he said, wrote a book called, It All Begins with Self. And it was published in 2015.
Delano Lewis 23:13
I have a podcast as well. And it's called Left Right Forward podcast. And so the website
is left right forward education.org, the EducationFoundations.org. And it talks about
my podcast Left Right Forward. It's an interview show with successful people. And
it's also a place where you can buy my book, It All Begins with Self. And the second
book is No Condition is Permanent. And it's all about, both of those books are about
my life and my experiences. But the podcast I began several years ago, and I'm now
doing video, as well as the audio podcast. And on that website. You can listen to
those podcasts. And you can see some of those video podcasts. And you can also get
copies of my book.
Matt Waller 24:07
Excellent. Well, Ambassador, thank you so much for taking time to share your wisdom
and experiences with some of the young people that listen to this. Congratulations
on your amazing accomplishments in your life and in your career.
Delano Lewis 24:26
Well, thank you so much. It's been my real pleasure to meet you and to your audience.
I wish you well, it can be achieved. You can do it. Hard work and perseverance with
the skills and a vision, you too can succeed. So thank you for this opportunity.
Matt Waller 24:40
On behalf of the Sam M. Walton College of Business, I want to thank everyone for spending
time with us for another engaging conversation. You can subscribe by going to your
favorite podcast service and searching. BeEPIC. B E E P I C.
Matthew A. Waller is dean emeritus of the Sam M. Walton College of Business and professor of supply
chain management. His work as a professor, researcher, and consultant is synergistic,
blending academic research with practical insights from industry experience. This
continuous cycle of learning and application makes his work more effective, relevant,
and impactful.His goals include contributing to academia through high-quality research and publications,
cultivating the next generation of professionals through excellent teaching, and creating
value for the organizations he consults by optimizing their strategy and investments.
