Department of Marketing

walton college

Marketing is the second largest department in the Sam M. Walton College of Business. Our students ultimately benefit because our faculty collaborate with Walmart, J.B. Hunt Transport Inc., Procter & Gamble, General Mills, FedEx, and other leading companies with headquarters or offices in Northwest Arkansas. 

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Academic Programs

The Department of Marketing has 19 full-time faculty members, 2 staff members, and 6-8 doctoral students in residence. Marketing faculty members have been recognized for their excellence in teaching, research, and service.  Students in the Department of Marketing benefit from cooperative education and professional organizations, allowing them to interact with professionals and augment their classroom learning.

 

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Undergrad Marketing Major
Bachelor's Degree

This degree program is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies.

In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

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Online Marketing Degree
Bachelor's Degree

online degree

This online program provides a flexible and cost-effective opportunity to pursue a marketing degree, whether you are new to college, completing a degree started years ago, or seeking an additional degree to enhance your career.

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Graduate Marketing Programs

Master of Science in Marketing

The Master of Science in Marketing degree is designed to foster customer-focused innovation and decision-making skills essential for success in brand management. Students will understand the challenges faced by organizations in an environment altered by changes in consumer behavior, technology and globalization.

Marketing Master's Degree

Ph.D. Program

The purpose of the Ph.D. program in Business Administration with an emphasis in Marketing is to prepare individuals for academic careers in research, teaching, and service at universities.

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