Department of Marketing
Marketing is the second largest department in the Walton College. To the ultimate benefit of our students, department faculty collaborate with Wal-Mart, JB Hunt, Procter & Gamble, General Mills, FedEx, and many other high-profile organizations.
Retailing Thought Leadership ConferenceOctober 11 and 12, 2019
The Retailing Thought Leadership Conference will serve as a forum for retail industry practitioners and retail focused academics to get together in different teams and brainstorm research issues and strategies concerning several key topic areas. The end objective of this collaborative effort is to generate fresh research ideas for publication in a special issue of the Journal of Retailing.More Information
The Department of Marketing has 14 full-time faculty members, 2 staff members, and 6-8 doctoral students in residence. Marketing faculty members have been recognized for their excellence in teaching, research, and service. Students in the Department of Marketing benefit from cooperative education and professional organizations, allowing them to interact with professionals and augment their classroom learning.
Undergrad Marketing Major
This degree program is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies.
In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.Learn More
Undergrad Retail Major
The Retail degree program is designed to prepare students for careers in retailing or in companies that manufacture, sell, and distribute consumer goods to retailers.
In addition to a broad view of the business and retail environments students can select to concentrate their retail studies in accounting, economics, finance, information systems, international retail, management, marketing, or supply chain management.Learn More
The Walton MBA
The Walton College has collaborated with our corporate partners to develop MBA programs that provide an applied understanding of the retail and consumer packaged goods industry.Walton MBA
The Executive MBA
Because the Walton College is located in the heart of the retail industry, we have designed our EMBA curriculum with a strong foundation in the value chain and the consumer-packaged goods industry.
Designed for working professionals, this hybrid/online program allows students to obtain a Walton Executive MBA (EMBA) in two years by attending classes approximately one Saturday each month.Learn More
The purpose of the Ph.D. program in Business Administration with an emphasis in Marketing is to prepare individuals for academic careers in research, teaching, and service at universities.Learn More