Marketing is the second largest department in the Sam M. Walton College of Business.
Our students ultimately benefit because our faculty collaborate with Walmart, J.B.
Hunt Transport Inc., Procter & Gamble, General Mills, FedEx, and other leading companies
with headquarters or offices in Northwest Arkansas.
The Department of Marketing has 19 full-time faculty members, 2 staff members, and
6-8 doctoral students in residence. Marketing faculty members have been recognized
for their excellence in teaching, research, and service. Students in the Department
of Marketing benefit from cooperative education and professional organizations, allowing
them to interact with professionals and augment their classroom learning.
This degree program is designed to prepare students for careers involving product
planning, distribution, promotion, and pricing strategies.
In addition to a broad overview of the marketing functions within organizations, students
are provided with knowledge and skills in consumer behavior, marketing research, and
strategic marketing.
This online program provides a flexible and cost-effective opportunity to pursue a marketing degree,
whether you are new to college, completing a degree started years ago, or seeking
an additional degree to enhance your career.
The Master of Science in Marketing degree is designed to foster customer-focused innovation
and decision-making skills essential for success in brand management. Students will
understand the challenges faced by organizations in an environment altered by changes
in consumer behavior, technology and globalization.
The purpose of the Ph.D. program in Business Administration with an emphasis in Marketing
is to prepare individuals for academic careers in research, teaching, and service
at universities.
Judith Anne Garretson Folse, Distinguished Professor and the Chair of the Department of Marketing, has been named the new holder of the prestigious Walmart Chair in Marketing within the Sam M. Walton College of Business.