University of Arkansas

Walton College

The Sam M. Walton College of Business

It's a Customer's World Episodes

Paco Underhill

Bonus Episode | Paco Underhill Answers Marketing Student Questions

On this bonus episode of It’s a Customer’s World podcast, host Andy Murrary invites Paco Underhill, founder and strategic advisor for Envirosell and author of Why We Buy: The Science of Shopping to answer University of Arkansas Walton College professor Molly Rapert’s marketing students' questions.

May 10, 2021

Watch