Shaping the Future of Commerce Summit
Tuesday, October 14, 2025
8:30am-3:30pm

This conference is designed to meet the needs of senior leaders and decision makers in the brand, retail, and start-up communities.

Join thought leaders from academia and industry to explore AI’s impact on reshaping global commerce. This exclusive event will feature engaging keynote speakers, expert panels, and collaborative discussions on emerging trends, technologies, and innovations transforming the business landscape.

Why Attend?
  • Gain insights from top retail, brand, and marketing professionals
  • Explore the intersection of commerce, technology, and consumer behavior
  • Connect with peers across academia and industry
Agenda
8:30 AM – 9:00 AM | Registration & Networking Breakfast
9:00 AM – 9:05 AM | Welcome
Speaker: Brent Williams, Dean of Sam M. Walton College of Business
9:05 AM – 9:35 AM | The New Retail Frontier in 2030
The session will explore how leaders can shift from reacting to disruption to anticipating it, especially in a rapidly evolving customer-centric landscape. It will challenge traditional leadership habits that may falter in an AI-driven commerce world and offer insights into motivating organizations when customer behavior outpaces internal change. Expect a blend of strategic mindset, practical methods, and motivational frameworks tailored for the future of retail.
Speaker: Andy Murray, Executive Chairman of Saatchi X
Moderator: Brent Williams
25 min presentation, 5 min moderated Q&A.
9:35 AM – 10:05 AM | Commerce Disrupted
The retail playbook we’ve been using for generations no longer works. What are the macro trends fundamentally changing how people discover, choose, buy, and monetize consumer products. We will explore Disrupted Business Models, Disrupted Discovery, and Agentic Commerce.
Speaker: Jason Goldberg, Chief Commerce Strategy Officer of Publicis Groupe
Moderator: Andy Murray
20 min presentation, 10 min moderated Q&A.
10:05 AM – 10:25 AM | Coffee Break
10:25 AM – 11:00 AM | McMillon Innovation Studio Live Gen Z Focus Group
Join us for a dynamic live focus group featuring a panel of university students sharing unfiltered insights on what truly resonates with Gen Z. From media and technology to culture and values, this session dives into the perspectives shaping the next generation. Expect real talk, fresh ideas, and honest conversations straight from the campus pulse.
Moderator: Dr. Anne Velliquette
Panelists: Select group of McMillon Innovation Studio students
35 min moderated Q&A.
11:00 AM – 11:30 AM | Being a Merchant in the Future of Commerce / Age of AI
Retail is Walmart’s core identity, but the roles of merchant, operator, and technologist are evolving rapidly in the age of AI. Damon Bratcher will share how retailers can stay grounded in customer value while embracing new technologies. The discussion will explore how AI is reshaping the merchant’s judgment, what “Agentic AI” means in practice, and what will distinguish retailers who thrive from those who fall behind.
Speaker: Damon Bratcher, VP Merchandise Transformation at Walmart
Moderator: Brent Williams
25 min presentation, 5 min moderated Q&A.
11:45 AM – 12:30 PM | Grab-n-Go Lunch
12:30 PM – 1:05 PM | Where Should Leaders Place Their Bets? Tech, Capital, and the Next Wave of Retail Innovation
Distinguishing meaningful trends from hype in emerging technologies can be challenging. Daniel will share insights into where venture capital is already signaling the future of commerce, offering a glimpse into the models gaining traction. The session will also address how established companies can recalibrate their risk appetite to stay competitive with agile startups.
Speaker: Daniel Eckert, Fintech, Digital Retail & Consumer Services
Moderator: Brent Williams
25 min presentation, 10 min moderated Q&A.
1:05 PM – 1:40 PM | Changing landscape in Retail Operations
This session will focus on how technology and AI are reshaping retail operations, store environments, and the frontline workforce. Mark explores what separates leading retailers, and how connected stores can drive both efficiency and value for customers and associates. He will explore the biggest forces shaping the future of retail operations in the next 5 years, how retailers can balance immediate cost pressures with long-term technology investments, and what will enable retailers to thrive in this era.
Speaker: Mark Ibbotson, Senior Advisor McKinsey & Company
Moderator: Andy Murray
25 min presentation, 10 min moderated Q&A.
1:40 PM – 2:10 PM | Networking Break
2:10 PM – 2:40 PM | AI and Digitalization in Sourcing & Procurement: Navigating Today’s Realities and Tomorrow’s Possibilities
Professor Van Hoek will explore how procurement is evolving in the face of rapid technological change. He will share insights into what AI and digitalization currently mean, and does not yet mean, for sourcing and procurement. You will hear how to engage with AI-enabled processes, lessons learned from early adoption, and the implications for the future of work in this space. Expect practical guidance and forward-looking perspectives to help navigate and lead in a digitally transforming procurement landscape.
Speaker: Professor Remko van Hoek, Supply Chain Management
Moderator: Brent Williams
20 min presentation, 10 min moderated Q&A.
2:40 PM – 3:20 PM | The Future of Work: What Makes Leaders Irreplaceably Human?
Rishad will delve into the qualities that remain uniquely human in an AI-saturated workplace and how leadership must evolve as machines take on more decision-making roles. The discussion will highlight practices that help leaders stay relevant and adaptable in a rapidly changing world. This session promises to inspire reflection on what it truly means to lead with humanity.
Speaker: Rishad Tobaccowala, Co-Founder of The Athena Project and Author of Rethinking Work
Moderator: Andy Murray
30 min presentation, 10 min moderated Q&A.
Closing Session
3:20 PM – 3:30 PM | Closing
Speaker: Andy Murray and Brent Williams
Speaker Bios
Brent Williams

Brent Williams

Andy Murray

Andy Murray

Damon Bratcher

Damon Bratcher

Jason Goldberg

Jason Goldberg

Rishad Tobaccowala

Rishad Tobaccowala

Daniel Eckert

Daniel Eckert

Remko van Hoek

Remko van Hoek

Mark Ibbotson

Mark Ibbotson

Anne Velliquette

Anne Velliquette

Supporting the Next Generation of Commerce Leaders

Your participation helps fund vital programs that support student and faculty development, including:

  • Student access to national experiential programs such as the NRF Foundation Student Program (New York), PLMA University Program (Chicago), and CMA/SIMA Conference (San Antonio)
  • Industry resource access for training, certifications, and best practices through platforms like CMA/SIMA, WARC, and AdAge
  • Academic research collaborations and white paper development focused on the future of commerce Attendance will be limited, so it’s important to RSVP today.

Register Here

We look forward to your presence as we shape the future of commerce—together.
 
Presented By
Location
Donald W. Reynolds Center for Enterprise Development Auditorium
University of Arkansas, 145 N. Buchanan Ave, Fayetteville, AR 72701
Parking info:

Parking is available in the Harmon Parking Garage, located on Harmon Ave, directly across from the Donald W. Reynolds Center for Enterprise Development (RCED) Building. A code to validate your parking for the day through the Flowbird app will be shared via email closer to the event.

Parking Instructions:

  • Address for Parking Garage: 146 Harmon Ave, Fayetteville, AR 72701.
  • Park on levels 1-3 only.
  • Take the elevator to Level 6 (ground floor)
  • Cross Harmon Ave. and take the stairs next to Willard J. Walker Hall (tan block building with black windows).
  • At the top of the stairs, the RCED building is on your left.

For guests arriving by car service or rideshare, drop-off is available at the main entrance to the RCED building.

To Avoid Stairs:

  1. Enter Willard J Walker Hall on the stree level.
  2. Take the elevator to the 2nd floor.
  3. Turn left when exiting the elevator.
  4. Donald W. Reynolds Center for Enterprise Development will be on your left.

Signage and staff will be present during the event to assist with directions.

Map of UArk with highlight on RCED building