On Sept. 10, 2021, SEC Nation hosted its pre-game show on the University of Arkansas campus to prep for the Arkansas-Texas game, a highly anticipated showdown between longtime rivals. Football analyst Paul Finebaum, a feature of the show, was on hand to debate the skills of the two teams and forecast the outcome.
That Friday afternoon Ally and Luke Fugate -- the daughter and son of Brian Fugate, the chair of the J.B. Hunt Transport Department of Supply Chain Management -- conspired to see The Paul Finebaum Show before the Razorbacks faced off with the Longhorns. Brian was working and could not be bothered.
The siblings realized they had to get creative.