University of Arkansas

Walton College

The Sam M. Walton College of Business

FBC Workshop

Before you begin this assignment, complete this library guide. It will help you find better resources quicker.


This assignment prompt outlines the purpose and parameters of the assignment and includes embedded links to the online media you will need to write your business brief. It also links to additional articles and an assortment of different organizations' retention policies that will help you formulate your recommendation. Click this link to view the rubric explaining the five major criteria used to evaluate your business brief.

We have also provided a functional model that you can use while drafting and revising your business brief. Click here to access that model.

When you click on the assignment prompt and rubric links, you may need to give your browser permission to open the .pdf.

Please note that the brief will be due on Sunday, October 15th, at 11:59PM. All submissions must be made through Blackboard; no late work will be accepted or extensions provided.


Article Links

While we encourage you to conduct your own research using the library reference tools provided above, the articles and company websites below will provide sufficient information for you to complete your project:

Dobbin, F. & Kalev, A. (2016). Why Diversity Programs Fail. Harvard Business Review, 94(6), 52-60. This article was covered by many news outlets, including The Washington Post and Fast Company.

Rizy, C., Feil, S., Sniderman, B., & Egan, M.E. (2011). Fostering Diversity through a Diverse Workforce. New York, NY: Forbes|Insights. Retrieved from

Rock, D. & Halvorson, H. G. (2016). Why Diverse Teams are Smarter. Retrieved from

Thomas, D. (2004). Diversity as Strategy. Harvard Business Review, 82(9), 98-108

Thomas, D. & Ely, R. J. (1996). Making Differences Matter: A New Paradigm for Managing Diversity. Harvard Business Review, 74(7), 79-90.


If you decide to not use the library links given above, please note that the HBR website only allows 3 free articles a month unless you register and create a username; registering will give you 6 free articles each month. If you register, you can save the articles in "My Library" so that they do not continue to count towards your free article total.

Should you decline to register with HBR and hit your 3-article maximum, using a different web browser will allow you to view more articles - for example, if you have already viewed 3 free articles and used Google Chrome as your web browser, switching over to Firefox, Safari, Opera, etc. will allow you to view more articles. You can also go to the Periodicals Room (located on the third floor of the Mullins Library), where the physical copies of the Harvard Business Review are kept, and read the Dobbin & Kalev, Thomas, Thomas & Ely articles there.


Company Links

The list below contains URLs to various companies' diversity and retention initiatives - just cut and paste the link into your web browser. In addition to the companies listed below, we recommend you consult recent initiatives undertaken by Chevron, Cisco, General Electric, Kellogg's, Whirlpool, Wal-Mart, and the Walt Disney Company. The links below all follow APA guidelines - all you will need to do is copy and paste them to your References page; be sure to change the retrieval date to the date you actually visited the site. You should use the retrieval date for these online sources since the information on these pages (unlike the HBR articles or the Forbes report) may change without notice.

Apple. (2017). Inclusion & Diversity. Retrieved June 21, 2017, from

AT&T. (2017). AT&T Diversity & Inclusion Home / Our People.  Retrieved June 21, 2017, from 

Citigroup, Inc. (2017). Citi Diversity. Retrieved June 21, 2017, from

The Coca-Cola Company. (2017). Diversity Councils and Business Resource Groups. Retrieved June 21, 2017, from

Federal Deposit Insurance Corporation. (2017, February 3). 2017 Diversity and Inclusion Strategic Plan. Retrieved June 21, 2017, from

Ford Motor Company. (2015). Diversity and Inclusion. Retrieved June 21, 2017, from

IBM. (n.d.) IBM Diversity and Inclusion. Retrieved June 21, 2017 from

Kimberly-Clark Corporation. (2017). Diversity and Inclusion. Retrieved June 21, 2017, from

Microsoft Corporation. (2017). Global Diversity and Inclusion. Retrieved June 21, 2017, from

Starbucks Corporation. (2017). Inclusion at Starbucks. Retrieved June 21, 2017, from

State Farm Mutual Automobile Insurance Company. (2017). Workplace Diversity and Inclusion. Retrieved June 21, 2017, from


APA Citation Handout & Pre-formatted List

This handout explains what sorts of information must be cited if you include it in your business brief. This format guide will show you how to parenthetically cite sources and how to cite them for your "References" page. 

In addition, all resources posted above in the "Article Links" and "Company Links" sections have been cited in the APA citation style. All you need to do is copy and paste these citations into your References page.

Business Writing Overview

This presentation provides you with the basics of business communication and how it differs from other types of communication, including academic writing. You can access the presentation that introduced the business brief assignment by clicking this link. If you missed the second presentation for some reason or just want to revisit some of the points it made, you can watch it by clicking this link.