University of Arkansas

Walton College

The Sam M. Walton College of Business

FBC Workshop

This webpage will contain all of the resources you will need to succeed on your team presentation assignment. We recommend you consult the following:

The presentations will occur in your FBC class on Week 15 (week of November 27th). Your instructors will have additional details about the presentations and any preferences or special instructions (if applicable) that they might have. Please upload your slides as directed by your instructor prior to class on Week 15.

If your screen reader or device cannot open the above links or any links on this webpage, please contact us at and we will gladly accommodate your needs.

The Assignment:

Congratulations! The ideas you presented in your business briefs were well received, but now senior leadership would like your team to narrow it down from several ideas to your best idea. You must discuss, as a team, which idea was the best idea. Senior leadership at HealCo and AI TechMed only want to hear the best option to pursue. Your team will thus present to team leads at HealCo and AI TechMed during December’s task force meeting (week 15 of our semester). You will have several weeks to prepare your talking points/outline, create compelling slides, and rehearse multiple times so that your presentation is effective. 
Your audience will be a mix of senior-level managers and directors who have agreed to provide your team with 7 minutes maximum plus a few minutes for questions, if applicable. All team members must contribute and have a speaking role in the presentation.
This is a persuasive presentation, so rely on the many lessons you’ve learned in Public Speaking (COMM 1313) and similar classes. Additionally, your speech must have a proper speech structure of introduction, body, and conclusion. 
Questions to consider while researching and discussing your work with teammates:

  • Why is your team’s proposed solution the best solution for this problem?
  • What research proves the veracity, feasibility, scalability, and viability of your proposed solution?
  •  Have other firms or organizations taken a similar approach to yours or is your team's proposal an entirely novel one? 
  •  How will you implement your solution? Be as precise and specific as possible.
  • How will your solution affect a variety of stakeholders in the firm? 
  •  What strategies will you use to motivate a change in behavior amongst firm stakeholders
  • What are the potential downsides to your proposed solution; how will you mitigate the fallout of these downsides? 

Speech requirements:

  • You should have a minimum of four sources in your speech.
    • Book chapters, journal articles, industry reports, white papers, and articles from business newspapers/magazines.
    • Be sure to mention your sources in your speech (e.g. "According to...")
  • You must include a bibliography slide. 
  • A visual aid is required
  • Upload your PowerPoint to Blackboard by whatever date given to you by your instructor.
  • Must be 6-7 minutes in length, not counting Q&A.
  • Teams that exceed 7.5 minutes will be stopped and suffer a reduction in grade. Teams whose speech is less than 5 minutes will also suffer a grade reduction. 


Below is the same list of sources you used for your FBC briefs. They remain here for you to review and to supplement your presentation with additional sources, if necessary.

We strongly recommend reading Erin Meyer’s The Culture Map (2014) pgs. 195-218. (You can access this text through our university library at

Checchini, L. (2019). Multinational Communication in the Workplace. Retrieved 2023, from

Gandolfi, F., Braun, M., Nanney, P., & Yoon, K.-J. (2008). Why Walmart did not succeed in South Korea. Regent University.

Heidari-Robinson, S., Heywood, S., & Pless, J. (2018). How to make your post-merger reorg a success. Harvard Business Review.

Kim, Y., & Kim, S.-Y. (2009). The influence of cultural values on perceptions of corporate social responsibility: Application of Hofstede’s dimensions to Korean public relations practitioners. Journal of Business Ethics, 91, 485–500.

Lutskiy, A. (2021). Council post: Far away but so close: Boosting global communication with clients and staff in 2021. Forbes.

Martinelli, R. J., Waddell, J. M., & Rahschulte, T. (2017). Projects without boundaries successfully leading teams and managing projects in a virtual world. Wiley.

Maznesvski, M. L., Dhanaraj, C., Orlick, A., McTeague, L., Jost, P., Miquel, S., & Katip, E. (2017). Leading collaboration in global organizations: How to build a house without a hammer. IMD business school for management and leadership courses.

Merkin, R. S. (2009). Cross-cultural communication patterns - Korean and American communication. Journal of Intercultural Communication, 20.

Meyer, E. (2014). The Culture Map: Breaking through the invisible boundaries of global business. PublicAffairs.

Meyer, E. (2017). Being the boss in Brussels, Boston, and Beijing. Harvard Business Review, 93, 70–77.

Morrison, T., & Conaway, W. A. (2007). Kiss, bow, or shake hands: Asia: How to do business in 12 Asian countries. Adams Media.

Neeley, T. (2015, October). Global teams that work. Harvard Business Review, 93. Retrieved 2023, from

Park, H., Dai Hwang, S., & Harrison, J. K. (1996). Sources and consequences of communication problems in foreign subsidiaries: The case of United States firms in South Korea. International Business Review, 5, 79–98.

Park, J. S.-Y. (2019). Translating culture in the global workplace: Language, communication, and diversity management. Applied Linguistics, 41, 109–128.

Potrel, V. (2022, December 2). Four tips for effectively managing multicultural teams. Forbes.

Schweitzer, S., & Alexander, L. (2015). Access to asia: your multicultural guide to building trust, inspiring respect, and creating long-lasting business relationships. Wiley.

Sundbye, G. (2020, September). Three differences between American & Korean work culture. LinkedIn.

Thomas, J. (1998). Contexting Koreans: Does the high/low model work? Business Communication Quarterly, 61, 9–22.

Tong, R. L. (1991). Handshakes across the sea: Cross-cultural negotiating for business success. Organizational Dynamics, 19, 30–40.

Warburton, K. (2020, January 15). South Korea communication styles. World Business Culture.

Yoo, T. (2020). How to use language agents for knowledge transfer? Evidence from translators and multinational organizations in Korea. Journal of Knowledge Management, 24, 899–919.


Questions about the business brief?

Questions about the FBC business brief prompt and the guidelines for it? Links to those resources, prompts, and related documents can be found below:

If you have questions about the grade you earned on your brief, please contact the Business Communication Lab by either visiting our office, WCOB 342-343, or by emailing us at