Your Guide to the Walton College Brand
Welcome to the Sam M. Walton College of Business Brand Guide. Our brand represents who we are, what we value and the impact we make within the Walton College community and beyond. More than a logo, it reflects our purpose, our values and our impact across everything we do. This guide outlines the visual and verbal standards that help ensure Walton College communications are consistent, accessible and clear. By following these guidelines, you help strengthen our collective voice and support a unified identity that reflects the professionalism and mission of the University of Arkansas and the Walton College. Read more about why our brand is important and view the University’s brand guide here.
