The Ph.D. in Business with a Marketing Concentration allows students to concentrate within one of three areas: retail, marketing management (e.g., strategy, sales, relationship marketing), or communications (e.g., consumer behavior, advertising, promotion, digital media). Methodological approaches to these areas include analytics, experimental design/analysis, and qualitative. The student's concentration will determine the courses taken in fulfilling the supporting fields requirement and the specialization for the comprehensive examination.
Course work for the Ph.D. Program in Marketing is completed during the first two years of the program. Students normally take three seminars per semester.
Seminar topics include marketing theory, marketing strategy, consumer behavior, interpretive consumer research, multivariate analysis, analytics, and structural equations.
Six additional seminars related to the student's area of specialization may be selected from outside the college.
Following completion of coursework, students take written and oral comprehensive exams. Near the end of the third year, students must successfully defend their dissertation proposal. The successful completion and defense of a dissertation are required during the fourth or fifth year.
Generally, the program is composed of 60 credit hours. Up to 6 credit hours of prior coursework may be applied to the requirements for the Marketing Concentration with the recommendation and consent of the student’s Ph.D. Program Advisory Committee.
Applicants who wish to apply for the doctoral program with an emphasis in Marketing must submit their applications to the Graduate School of Business by December 1st.
The Marketing department typically has ten to twelve Ph.D. students, at differing stages of their program, at any one time.
Our Ph.D. students typically specialize in management (e.g., strategy, international), or communication (e.g., consumer behavior, promotion).
The TOEFL is required. A spoken English test score is required of all international Ph.D. applicants and the internet-based TOEFL is our recommended test. You may take the IELTS Academic or the PTE-A as an alternative.
We require a minimum score of 79 on Internet-based TOEFL, a minimum score of 6.5 on the IELTS Academic, or a minimum score of 58 on the PTE-A.
We require a minimum score of 26 on the speaking section of the internet-based TOEFL, a minimum of 7.0 on the speaking section of the IELTS Academic, or a minimum of 71 on the speaking section of the PTE-A.
Effective for Fall 2014
Non-native speakers of English, regardless of citizenship, even if eligible for a TOEFL waiver, must demonstrate competency in both spoken and written English to be eligible for a graduate assistantship that requires direct contact with students in a teaching or tutorial role, in a traditional classroom setting or via distance education.
Competency in spoken English may be demonstrated by:
Submitting a test score of at least 7 on the IELTS Academic (speaking) sub-test, 26 on the Internet-based TOEFL (speaking) sub-test, 71 on the PTE-A (speaking) sub-test, or “pass” on the Spoken Language Proficiency Test (SLPT) and
Competency in written English may be demonstrated by:
a. Submitting a test score of at least a 6.0 on the IELTS Academic (writing) subtest, 26 on the Internet-based TOEFL (writing) subtest, a 4.0 on the GRE, a 4.5 on the GMAT (analytical writing) subtest, a 71 on the PTE-A (writing) sub-test, or a 75 on the English Language Proficiency Test (ELPT)
b. Concurrently enrolling in ELAC 2033 Reading and Writing II and ELAC 0011 Grammar OR ELAC 2033 Research Writing for Non-Native Speakers and ELAC 0011 Writing Workshop: Grammar through Editing. Course placement is determined by test scores (5.5 IELTS Academic writing sub-test, 23 Internet-based TOEFL writing sub-test, 3.5 GRE or 4.0 GMAT analytical writing subtest, 62 PTE-A writing sub-test, or 70 on the ELPT). The Graduate Coordinator or Department Chair must request this option.
The Marketing department will accept late applications but only on a space-available basis. However, please note that late applicants will not be eligible for Distinguished Doctoral Fellowship (DDF) funding.
The majority of the applicant pool for the Ph.D. program has their Master’s degree. Your application will be more competitive with a Master’s degree and therefore the Department recommends that applicants obtain their Master’s degree prior to applying for the Ph.D. program.
Yes, the Marketing program does accept GRE and GMAT scores.
No. This Ph.D. program is full-time and requires a minimum of four years to complete. Most students are on assistantship and are required to work 20 hours a week. Between your coursework, teaching, and research, this program is a full-time commitment.