Marketing Ph.D.

Student at Walton College; Marketing Ph.D. program

The Ph.D. in Business  with a Marketing Concentration allows students to concentrate within one of three areas: retail, marketing management (e.g., strategy, sales, relationship marketing), or communications (e.g., consumer behavior, advertising, promotion, digital media). Methodological approaches to these areas include analytics, experimental design/analysis, and qualitative. The student's concentration will determine the courses taken in fulfilling the supporting fields requirement and the specialization for the comprehensive examination.

Program Structure

Course work for the Ph.D. Program in Marketing is completed during the first two years of the program. Students normally take three seminars per semester.

Seminar topics include marketing theory, marketing strategy, consumer behavior, interpretive consumer research, multivariate analysis, analytics, and structural equations.

Six additional seminars related to the student's area of specialization may be selected from outside the college.

Following completion of coursework, students take written and oral comprehensive exams. Near the end of the third year, students must successfully defend their dissertation proposal. The successful completion and defense of a dissertation are required during the fourth or fifth year.

Curriculum

The Ph.D. program in Marketing is comprised of 61 credit hours. 

Required Courses

MKTG 64103: Special Topics in Marketing Seminar in special topics in marketing. Topics vary depending upon the instructor.
MKTG 64403: Seminar in Marketing Theory Comprehensive survey and critical review of the history of marketing thought and contemporary schools of thought in marketing discipline. In-depth research, review, synthesis, and a research proposal will be required in a selected topic from the perspectives of advancing marketing theory.
BUSI 61101: Seminar in Business Administration Teaching I This course in college level teaching is designed for graduate students and new college teachers with specific emphasis on the Business Administration learning and classroom management. The purpose of this course is to introduce graduate students to principles of teaching and learning and to prepare these future teachers to lifelong learners in the classroom as teachers.
Supporting Fields Courses (15 hours) Courses for the supporting field requirement are selected in consultation with the Doctoral Program Director and/or the student’s Doctoral Advisory Committee. All courses taken for the supporting fields must be at the graduate level.

Research Methods Requirements (18 hours)

MKTG 64303: Seminar in Research Extensive review of literature illustrative of marketing research studies. Focuses upon theoretical foundations of research design, methodology, and analysis as well as interpretation of univariate, bivariate, and multivariate data in marketing theory exploration.
Electives (15 hours) Electives for the research methods requirement are selected in consultation with the Doctoral Program Director and/or the student's Doctoral Advisory Committee. All electives for the research methods requirement must be at the graduate level.

Dissertation

MKTG 7000V: Doctoral Dissertation Doctoral Dissertation.

 

Marketing Ph.D Degree

Marketing Ph.D.

Marketing Faculty
View faculty and research interests

Duration of Program: 4-5 years

Program Start Date: Fall

Application Deadline:
December 1

Curriculum Overview
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Admissions Information
View Info and Requirements / F.A.Q.

Required Test: GMAT or GRE


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Admissions Requirements for the Ph.D. Programs

All doctoral programs require a valid GMAT/GRE for admissions review. Applicants who wish to apply for the doctoral program with an emphasis in Marketing must submit their applications to the Graduate School of Business by December 1st.

Learn more about admissions requirements.

 

Frequently Asked Questions

How many Ph.D. students are in the department? The Marketing department typically has ten to twelve Ph.D. students, at differing stages of their program, at any one time.
In what areas do Ph.D. Marketing students specialize? Our Ph.D. students typically specialize in management (e.g., strategy, international), or communication (e.g., consumer behavior, promotion).
I’m an international student. What information do I need to know?

The TOEFL is required. A spoken English test score is required of all international Ph.D. applicants and the internet-based TOEFL is our recommended test. You may take the IELTS Academic or the PTE-A as an alternative.

Please visit the International Admissions website for accepted tests, minimum scores, and potential English language course requirements.

Do I need a master’s degree to be admitted to the Ph.D. Program? The majority of the applicant pool for the Ph.D. program has their Master’s degree. Your application will be more competitive with a Master’s degree and therefore the Department recommends that applicants obtain their Master’s degree prior to applying for the Ph.D. program.
Will you accept the GRE? Yes, the Marketing program does accept GRE and GMAT scores.
Can I participate in this Ph.D. program part-time or distance ed? No. This Ph.D. program is full-time and requires a minimum of four years to complete. Most students are on assistantship and are required to work 20 hours a week. Between your coursework, teaching, and research, this program is a full-time commitment.