As life becomes more digitally enabled, retailers increasingly see opportunities to
use their own platforms to connect their customers with relevant advertisements. Thus,
retailers of all sizes are building what are known as retail media networks (RMNs).
These networks, which require large investments by the retailers and the brands advertising
on the networks, are, for the most part, in an early stage of development.
Much has been written and said about the opportunities and challenges they present.
To understand these networks more deeply, the WCOB Research Team interviewed experts
in both providing and using retail media.
Download Retail Media Networks White Paper
This new whitepaper examines the promise of retail media networks and their current
It also identifies the gaps between the promise and reality and propose four areas
in which retailers and brands can collaborate to set retail media networks on a path
toward fulfilling their promise.
About the Authors
Molly Rapert is an Associate Professor at the Sam M. Walton College of Business at the University
of Arkansas where she also serves as the Director for the Walton Center for Teaching
Effectiveness. The content for her senior-level Marketing Management course is chosen
by an advisory board of 15 executives who contribute articles, ideas, projects, and
assignments. You can reach Molly at firstname.lastname@example.org and follow her course instagram @mollyrapert #thisishowweteach #BeEpic
Rodney W. Thomas is an associate professor of supply chain management in the Sam M. Walton College
of Business at the University of Arkansas. His research interests focus on behavioral
aspects of supply chain management with particular emphasis on retailing, relationships,
Stephanie Thomas is a clinical assistant professor in the Department of Supply Chain Management at
the Sam M. Walton College of Business at the University of Arkansas. She earned a
B.A. and M.B.A. from the University of Tennessee. Thomas earned her Ph.D. in logistics/supply
chain management with a marketing support area from Georgia Southern University. Prior
to coming to the University of Arkansas, she was an assistant professor at Texas Tech
Brent D. Williams is the associate dean for executive education and outreach and Garrison Endowed Chair
in Supply Chain Management in the Sam M. Walton College of Business at the University
of Arkansas. In his role as associate dean, he leads Walton College units that connect
to the business community. These units include executive education and several outreach
centers. He led the development of the McMillon Innovation Studio and Walton College
at 2nd & Main in Downtown Little Rock.