It’s been a busy season for retail media networks (RMNs), so it’s worth it to take another deep look at the value of what’s been called the third wave of digital advertising (NRF 2023).
RMNs have developed rapidly over the last decade, forming a virtual tsunami of ecosystems among small and large retailers, multi-category merchants, large national chains, specialists, and commerce intermediaries. Seemingly every niche and corner of the business world has felt the reach of RMNs.
In 2022, the WCOB Research Team published their first whitepaper that identified the gaps between the promise and reality of RMNs. Now, a year later, RMNs have become more entrenched with a velocity rarely seen in business.
Take a deeper look and download the 2023 Retail Media Networks Whitepaper.
This whitepaper will look at what’s changed for Retail Media Networks over this year of increased revenue, investments, and growth.
Has their reality shifted and can their promises of last year stay the same? Read the whitepaper to find out more.
Podcast Episode: Retail Media Networks
Download the Retail Media Networks Whitepaper
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