It’s been a busy season for retail media networks (RMNs), so it’s worth it to take
another deep look at the value of what’s been called the third wave of digital advertising
(NRF 2023).
RMNs have developed rapidly over the last decade, forming a virtual tsunami of ecosystems
among small and large retailers, multi-category merchants, large national chains,
specialists, and commerce intermediaries. Seemingly every niche and corner of the
business world has felt the reach of RMNs.
In 2022, the WCOB Research Team published their first whitepaper that identified the
gaps between the promise and reality of RMNs. Now, a year later, RMNs have become
more entrenched with a velocity rarely seen in business.
This whitepaper will look at what’s changed for Retail Media Networks over this year
of increased revenue, investments, and growth.
Has their reality shifted and can their promises of last year stay the same? Read
the whitepaper to find out more.
Podcast Episode: Retail Media Networks
Download the Retail Media Networks Whitepaper
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Dr. Brent D. Williams serves as the Dean of the Sam M. Walton College of Business at the University of
Arkansas and holder of the Sam M. Walton Leadership Chair.
With a deep commitment to fostering excellence in business education and thought leadership,
Dr. Williams brings a wealth of experience to his role, shaping the future of the
college and its impact on students and the business community. A native Arkansan,
Dr. Williams earned his Ph.D. in Business Administration from the University of Arkansas,
specializing in supply chain management.
As the Dean of the Sam M. Walton College of Business, Dr. Williams is focused on advancing
the college toward its vision of being a catalyst for transforming the lives of its
students and a thought leader in business.
Molly Rapert is an Associate Professor at the Sam M. Walton College of Business at the University
of Arkansas where she also serves as the Director for the Walton Center for Teaching
Effectiveness. The content for her senior-level Marketing Management course is chosen
by an advisory board of 15 executives who contribute articles, ideas, projects, and
assignments. You can reach Molly at mrapert@walton.uark.edu and follow her course instagram @mollyrapert #thisishowweteach #BeEpic
Rodney W. Thomas is an associate professor of supply chain management in the Sam M. Walton College
of Business at the University of Arkansas. His research interests focus on behavioral
aspects of supply chain management with particular emphasis on retailing, relationships,
and sustainability.
Walton College
Since its founding at the University of Arkansas in 1926, the Sam M. Walton College of Business has grown to become the state's premier college of business – as well as a nationally competitive business school. Learn more...
Customer Centric Leadership Initiative
The Customer Centric Leadership Initiative promotes thought leadership and ongoing inquiry among scholars, students, business leaders and regulators to address the evolving marketing and customer engagement challenges inherent in an omnichannel, transparent and hyperconnected marketplace through education, research and outreach. Learn more...
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