It’s been a busy season for retail media networks (RMNs), so it’s worth it to take
another deep look at the value of what’s been called the third wave of digital advertising
(NRF 2023).
RMNs have developed rapidly over the last decade, forming a virtual tsunami of ecosystems
among small and large retailers, multi-category merchants, large national chains,
specialists, and commerce intermediaries. Seemingly every niche and corner of the
business world has felt the reach of RMNs.
In 2022, the WCOB Research Team published their first whitepaper that identified the
gaps between the promise and reality of RMNs. Now, a year later, RMNs have become
more entrenched with a velocity rarely seen in business.
This whitepaper will look at what’s changed for Retail Media Networks over this year
of increased revenue, investments, and growth.
Has their reality shifted and can their promises of last year stay the same? Read
the whitepaper to find out more.
Podcast Episode: Retail Media Networks
Download the Retail Media Networks Whitepaper
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Brent D. Williams is the interim dean and Garrison Endowed Chair in Supply Chain Management in the
Sam M. Walton College of Business at the University of Arkansas. In his role as associate
dean, he leads Walton College units that connect to the business community. These
units include executive education and several outreach centers. He led the development
of the McMillon Innovation Studio and Walton College at 2nd & Main in Downtown Little
Rock.
Molly Rapert is an Associate Professor at the Sam M. Walton College of Business at the University
of Arkansas where she also serves as the Director for the Walton Center for Teaching
Effectiveness. The content for her senior-level Marketing Management course is chosen
by an advisory board of 15 executives who contribute articles, ideas, projects, and
assignments. You can reach Molly at mrapert@walton.uark.edu and follow her course instagram @mollyrapert #thisishowweteach #BeEpic
Rodney W. Thomas is an associate professor of supply chain management in the Sam M. Walton College
of Business at the University of Arkansas. His research interests focus on behavioral
aspects of supply chain management with particular emphasis on retailing, relationships,
and sustainability.
Andy Murray is a highly accomplished executive in the retail and consumer packaged
goods industries, with over 30 years of experience working in some of the largest
corporations including P&G, Walmart, and Asda. Andy has served in key leadership roles
such as SVP/CCO Asda U.K., SVP/Marketing Walmart U.S., and Founder & CEO of Saatchi
& Saatchi X. Andy provides strategic advisory consulting to executives and entrepreneurs
through his company, bigQuest Advisory, Inc..
Since its founding at the University of Arkansas in 1926, the Sam M.
Walton College
of Business has grown to become the state's premier college of business – as well
as a nationally competitive business school. Learn more...
Customer Centric Leadership Initiative
The Customer Centric Leadership Initiative promotes thought leadership and ongoing
inquiry among scholars, students, business leaders and regulators to address the evolving
marketing and customer engagement challenges inherent in an omnichannel, transparent
and hyperconnected marketplace through education, research and outreach. Learn more...
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