It’s been a busy season for retail media networks (RMNs), so it’s worth it to take another deep look at the value of what’s been called the third wave of digital advertising (NRF 2023).
RMNs have developed rapidly over the last decade, forming a virtual tsunami of ecosystems among small and large retailers, multi-category merchants, large national chains, specialists, and commerce intermediaries. Seemingly every niche and corner of the business world has felt the reach of RMNs.
In 2022, the WCOB Research Team published their first whitepaper that identified the gaps between the promise and reality of RMNs. Now, a year later, RMNs have become more entrenched with a velocity rarely seen in business.
Take a deeper look and download the 2023 Retail Media Networks Whitepaper.
This whitepaper will look at what’s changed for Retail Media Networks over this year of increased revenue, investments, and growth.
Has their reality shifted and can their promises of last year stay the same? Read the whitepaper to find out more.
Podcast Episode: Retail Media Networks
Download the Retail Media Networks Whitepaper
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Brent D. Williams is the Dean of the Sam M. Walton College of Business at the University of Arkansas.
With a deep commitment to fostering excellence in business education and thought leadership,
Dr. Williams brings a wealth of experience to his role, shaping the future of the
college and its impact on students and the business community.
Molly Rapert is an Associate Professor at the Sam M. Walton College of Business at the University
of Arkansas where she also serves as the Director for the Walton Center for Teaching
Effectiveness. The content for her senior-level Marketing Management course is chosen
by an advisory board of 15 executives who contribute articles, ideas, projects, and
assignments. You can reach Molly at mrapert@walton.uark.edu and follow her course instagram @mollyrapert #thisishowweteach #BeEpic
Rodney W. Thomas is an associate professor of supply chain management in the Sam M. Walton College
of Business at the University of Arkansas. His research interests focus on behavioral
aspects of supply chain management with particular emphasis on retailing, relationships,
and sustainability.
Andy Murray is a highly accomplished executive in the retail and consumer packaged
goods industries, with over 30 years of experience working in some of the largest
corporations including P&G, Walmart, and Asda. Andy has served in key leadership roles
such as SVP/CCO Asda U.K., SVP/Marketing Walmart U.S., and Founder & CEO of Saatchi
& Saatchi X. Andy provides strategic advisory consulting to executives and entrepreneurs
through his company, bigQuest Advisory, Inc..
