Though China’s poultry industry has quickly become one of the world’s largest, its food safety standards have not kept pace. Certain widespread practices risk exposing consumers to unsafe levels of antibiotic residue and foodborne pathogens such as salmonella. Representatives of the SCMRC are part of an international effort to improve food safety, transparency, and traceability in China’s poultry supply chains.
In this white paper, we examine the “supply chain orientation” the SCMRC team brings to this interdisciplinary project. In addition to showing how that orientation is helping improve food safety in China, we explore five elements that supply chain oriented firms should build and maintain in their relationships with their partners.
