It's Easier Being Green: How Sustainability Influences Carrier Choice

truck drivers
August 10 , 2021

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As manufacturers, retailers, and consumers demand sustainability throughout supply chains, shipping managers are scrutinizing current and potential trucking partners’ sustainability as never before. Carriers that ignore sustainability risk being left behind by competitors who know its value.

This white paper draws from five recent peer-reviewed articles on how sustainability affects shippers’ decision-making. We show how environmental, social, and economic sustainability influence carrier choice and suggest ways firms can use that information to stand out from the crowd.

Read the white paper here.

Blythe EgglestonBlythe Eggleston serves as the director of Walton College Executive Education. She holds bachelor’s degrees in public relations and journalism from Texas Tech University and a master’s of education from the University of Arkansas. She worked for Murphy Oil in human resources and supply and transportation roles. Eggleston also worked in change management and training development at Accenture serving clients such as Texas Instruments, Enron, Clariant, ExxonMobil Downstream and ExxonMobil Chemical.