It's Easier Being Green: How Sustainability Influences Carrier Choice
As manufacturers, retailers, and consumers demand sustainability throughout supply
chains, shipping managers are scrutinizing current and potential trucking partners’
sustainability as never before. Carriers that ignore sustainability risk being left
behind by competitors who know its value.
This white paper draws from five recent peer-reviewed articles on how sustainability
affects shippers’ decision-making. We show how environmental, social, and economic
sustainability influence carrier choice and suggest ways firms can use that information
to stand out from the crowd.
Read the white paper here.
Blythe Eggleston serves as the director of Walton College Executive Education. She holds bachelor’s
degrees in public relations and journalism from Texas Tech University and a master’s
of education from the University of Arkansas. She worked for Murphy Oil in human resources
and supply and transportation roles. Eggleston also worked in change management and
training development at Accenture serving clients such as Texas Instruments, Enron,
Clariant, ExxonMobil Downstream and ExxonMobil Chemical.
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