University of Arkansas

Walton College

The Sam M. Walton College of Business

It's Easier Being Green: How Sustainability Influences Carrier Choice

truck drivers
August 10, 2021

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As manufacturers, retailers, and consumers demand sustainability throughout supply chains, shipping managers are scrutinizing current and potential trucking partners’ sustainability as never before. Carriers that ignore sustainability risk being left behind by competitors who know its value.

This white paper draws from five recent peer-reviewed articles on how sustainability affects shippers’ decision-making. We show how environmental, social, and economic sustainability influence carrier choice and suggest ways firms can use that information to stand out from the crowd.

Read the white paper here.

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Walton College of Business

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