Enactus, a student-led entrepreneurial organization at the Sam M. Walton College of Business at the University of Arkansas, is partnering with the Shelton Tucker Craft American Legion Post #27 in Fayetteville to remodel the facility, revitalize its business operations and increase its membership.
The Enactus team will develop a sustainable business model to allow American Legion members to refocus on community outreach and education. The post operates a volunteer-staffed bar and restaurant to fund outreach and social programs that educate young people about democracy and military service and provide veterans and their families with social opportunities, career skills and other support.
The Enactus team is also developing a membership and marketing campaign to recruit members from the Gulf War, Iraqi Freedom, Desert Storm and Afghanistan conflicts to increase membership at the post. The student team created a Go Fund Me site to support these initiatives. Enactus plans to host an official grand reopening of the post in July 2019 to coincide with the Post’s centennial celebration.
“I was inspired by the members of this American Legion Post,” said Pamela Styles, associate director of outreach for the Center for Retailing Excellence and Walton Fellow for the University of Arkansas Enactus team. “The Enactus students and I were privileged to attend their November membership meeting. I was in awe of their tremendous sense of duty to this country and to their brothers in arms. Being a witness to the reverence with which they conducted the MIA ceremony dedicated to those still missing but not forgotten, the pledge of allegiance, a prayer, and the reading of the preamble to the Constitution touched me deeply. These men and women have given the ultimate in service and continue to serve the community in which they live.”
About the Shelton Tucker Craft American Legion Post #27: The Shelton Tucker Craft American Legion Post 27 was chartered July 31, 1919. Its name honors three local servicemen, Martin Lynn Shelton, William Marion Tucker and Clarence B. Craft. The post conducts numerous programs that serve the community and fellow veterans and their families. It supports more youth attendance to American Legion Boys State and American Legion Auxiliary Girls State, which highlight government and leadership skills, each year than any other post in Arkansas.
About the Center for Retailing Excellence: The Center for Retailing Excellence was established in the Walton College in 1998 with a portion of the $50 million endowment from the Walton Family Charitable Support Foundation. The center focuses on developing future leaders and serves as a bridge between academics and the retail industry.
